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Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of interactive advertising, 2019-01, Vol.19 (1), p.58-73

2019

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Importance of relationship marketing in higher education management: the perspective of university teachers

Cogent education, 2024-12, Vol.11 (1)

2024

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An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Country branding research: a decade’s systematic review

Cogent business & management, 2024-12, Vol.11 (1)

2024

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‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Influence of sensory stimuli on brand experience, brand equity and purchase intention

Journal of business economics and management, 2017-02, Vol.18 (1), p.68-83

2017

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Big Data, Marketing Analytics, and Firm Marketing Capabilities

The Journal of computer information systems, 2022-05, Vol.62 (3), p.442-451

2022

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Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana

Cogent business & management, 2024-12, Vol.11 (1)

2024

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The impact of eWOM information in social media on the online purchase intention of Generation Z

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Do green innovation and green competitive advantage mediate the effect of green marketing orientation on SMEs' green marketing performance?

Cogent business & management, 2022-12, Vol.9 (1), p.1-19

2022

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Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery

Cogent business & management, 2023-12, Vol.10 (2), p.1-18

2023

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The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands

Cogent business & management, 2022-12, Vol.9 (1), p.1-19

2022

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Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Artificial intelligence in marketing: exploring current and future trends

Cogent business & management, 2024-12, Vol.11 (1)

Ebtisam Labib

2024

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Exploring the potential of adopting geofence mobile technology in the South African retail sector

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Fast fashion consumer engagement on Instagram: a case study

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Revolutionizing the runway: how technological and marketing innovation fuse market sensing on marketing performance in fashion industry

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective

Cogent business & management, 2023-12, Vol.10 (1), p.1-17

2023

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Traditional restaurant managers’ use of sensory marketing to maintain customer satisfaction: Findings from PLS-SEM and fsQCA

Cogent business & management, 2023-12, Vol.10 (1), p.1-22

2023

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A definition for gamification: anchoring gamification in the service marketing literature

Electronic markets, 2017-02, Vol.27 (1), p.21-31

2017

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How does electronic word of mouth on Instagram affect travel behaviour in Indonesia: A perspective of the information adoption model

Cogent social sciences, 2023-12, Vol.9 (1)

2023

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Silver bullet or millstone? A review of success factors for implementation of marketing automation

Cogent business & management, 2018-01, Vol.5 (1), p.1546416

2018

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Factors Influencing ChatGpt Adoption for Product Research and Information Retrieval

The Journal of computer information systems, 2023-11, p.1-10

Gude, Vinayaka

2023

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Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Importance of relationship marketing in higher education management: the perspective of university teachers

An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Country branding research: a decade’s systematic review

‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation

Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

Influence of sensory stimuli on brand experience, brand equity and purchase intention

Big Data, Marketing Analytics, and Firm Marketing Capabilities

Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana

The impact of eWOM information in social media on the online purchase intention of Generation Z

Do green innovation and green competitive advantage mediate the effect of green marketing orientation on SMEs' green marketing performance?

Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery

The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands

Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution

Artificial intelligence in marketing: exploring current and future trends

Exploring the potential of adopting geofence mobile technology in the South African retail sector

Fast fashion consumer engagement on Instagram: a case study

Revolutionizing the runway: how technological and marketing innovation fuse market sensing on marketing performance in fashion industry

Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective

Traditional restaurant managers’ use of sensory marketing to maintain customer satisfaction: Findings from PLS-SEM and fsQCA

A definition for gamification: anchoring gamification in the service marketing literature

How does electronic word of mouth on Instagram affect travel behaviour in Indonesia: A perspective of the information adoption model

Silver bullet or millstone? A review of success factors for implementation of marketing automation

Factors Influencing ChatGpt Adoption for Product Research and Information Retrieval

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