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The Value of Social Dynamics in Online Product Ratings Forums

Journal of marketing research, 2011-06, Vol.48 (3), p.444-456

2011

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Uniting the Tribes: Using Text for Marketing Insight

Journal of marketing, 2020-01, Vol.84 (1), p.1-25

2020

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Listening In on Social Media: A Joint Model of Sentiment and Venue Format Choice

Journal of marketing research, 2014-08, Vol.51 (4), p.387-402

2014

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Online Product Opinions: Incidence, Evaluation, and Evolution

Marketing science (Providence, R.I.), 2012-05, Vol.31 (3), p.372-386

2012

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Opportunities for Innovation in Social Media Analytics

The Journal of product innovation management, 2017-09, Vol.34 (5), p.697-702

2017

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Dynamic Conversion Behavior at E-Commerce Sites

Management science, 2004-03, Vol.50 (3), p.326-335

2004

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On the Depth and Dynamics of Online Search Behavior

Management science, 2004-03, Vol.50 (3), p.299-308

2004

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What Holds Attention? Linguistic Drivers of Engagement

Journal of marketing, 2023-09, Vol.87 (5), p.793-809

2023

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Binge Watching and Advertising

Journal of marketing, 2016-09, Vol.80 (5), p.1-19

2016

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Capturing evolving visit behavior in clickstream data

Journal of interactive marketing, 2004, Vol.18 (1), p.5-19

2004

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Modeling the role of message content and influencers in social media rebroadcasting

International journal of research in marketing, 2017-03, Vol.34 (1), p.100-119

2017

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Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories

Marketing science (Providence, R.I.), 2013-09, Vol.32 (5), p.753-767

2013

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Inertial Disruption: The Impact of a New Competitive Entrant on Online Consumer Search

Journal of marketing, 2009-01, Vol.73 (1), p.109-121

2009

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Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream

Journal of consumer psychology, 2003, Vol.13 (1), p.29-39

Moe, Wendy W.

2003

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How the Explosion of Customer Data Has Redefined Interactive Marketing

Journal of interactive marketing, 2018-05, Vol.42 (1), p.A1-A2

2018

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Buying, Searching, or Browsing: Differentiating between Online Shoppers Using In-Store Navigational Clickstream

Journal of consumer psychology, 2003-03, Vol.13 (1/2), p.29-39

Moe, Wendy W.

2003

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A field experiment to assess the interruption effect of pop-up promotions

Journal of interactive marketing, 2006, Vol.20 (1), p.34-44

Moe, Wendy W.

2006

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The effects of installed base innovativeness and recency on content sales in a platform-mediated market

International journal of research in marketing, 2016-06, Vol.33 (2), p.246-260

2016

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What Influences Customers' Online Comments

MIT Sloan management review, 2011-09, Vol.53 (1), p.14

2011

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The Role of Price Tiers in Advance Purchasing of Event Tickets

Journal of service research : JSR, 2009-08, Vol.12 (1), p.73-86

2009

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An Empirical Two-Stage Choice Model with Varying Decision Rules Applied to Internet Clickstream Data

Journal of marketing research, 2006-11, Vol.43 (4), p.680-692

Moe, Wendy W.

2006

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Modeling Hedonic Portfolio Products: A Joint Segmentation Analysis of Music Compact Disc Sales

Journal of marketing research, 2001-08, Vol.38 (3), p.376-385

2001

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Uncovering Patterns in Cybershopping

California management review, 2001-07, Vol.43 (4), p.106-117

2001

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Fast-Track: Article Using Advance Purchase Orders to Forecast New Product Sales

Marketing science (Providence, R.I.), 2002-08, Vol.21 (3), p.347-364

2002

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An Empirical Two-Stage Choice Model with Varying Decision Rules Applied to Internet Clickstream Data

Journal of marketing research, 2006-11, Vol.43 (4), p.32

Moe, Wendy W

2006

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The Value of Social Dynamics in Online Product Ratings Forums

Uniting the Tribes: Using Text for Marketing Insight

Listening In on Social Media: A Joint Model of Sentiment and Venue Format Choice

Online Product Opinions: Incidence, Evaluation, and Evolution

Opportunities for Innovation in Social Media Analytics

Dynamic Conversion Behavior at E-Commerce Sites

On the Depth and Dynamics of Online Search Behavior

What Holds Attention? Linguistic Drivers of Engagement

Binge Watching and Advertising

Capturing evolving visit behavior in clickstream data

Modeling the role of message content and influencers in social media rebroadcasting

Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories

Inertial Disruption: The Impact of a New Competitive Entrant on Online Consumer Search

Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream

How the Explosion of Customer Data Has Redefined Interactive Marketing

Buying, Searching, or Browsing: Differentiating between Online Shoppers Using In-Store Navigational Clickstream

A field experiment to assess the interruption effect of pop-up promotions

The effects of installed base innovativeness and recency on content sales in a platform-mediated market

What Influences Customers' Online Comments

The Role of Price Tiers in Advance Purchasing of Event Tickets

An Empirical Two-Stage Choice Model with Varying Decision Rules Applied to Internet Clickstream Data

Modeling Hedonic Portfolio Products: A Joint Segmentation Analysis of Music Compact Disc Sales

Uncovering Patterns in Cybershopping

Fast-Track: Article Using Advance Purchase Orders to Forecast New Product Sales

An Empirical Two-Stage Choice Model with Varying Decision Rules Applied to Internet Clickstream Data

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