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Intercultural Marketing: Theory and Practice

Beveridge, Ivana

1st edition, 2021

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The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

Current issues in tourism, 2022-03, Vol.25 (5), p.823-843

2022

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The impact of marketing mix on rendang products customer loyalty in the new normal era

IOP conference series. Earth and environmental science, 2024-05, Vol.1341 (1), p.12109

2024

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Direct marketing campaigns in retail banking with the use of deep learning and random forests

Expert systems with applications, 2019-11, Vol.134, p.28-35

2019

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Marketing and Consumption in Modern Japan

Usui, Kazuo

1, 2014

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Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey

Marketing science (Providence, R.I.), 2013-03, Vol.32 (2), p.194-212

2013

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Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa

International review of management and marketing, 2024, Vol.14 (1), p.11-19

2024

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A method to detect influencers in social networks based on the combination of amplification factors and content creation

PloS one, 2022-10, Vol.17 (10), p.e0274596-e0274596

2022

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Information technology and marketing: an important partnership for decades

Industrial management + data systems, 2021-02, Vol.121 (1), p.123-157

2021

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Whatever the customer wants, the customer gets? Exploring the gap between consumer preferences and default electricity products in Germany

Energy policy, 2013-02, Vol.53, p.311-322

2013

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Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption

PloS one, 2021-12, Vol.16 (12), p.e0260145-e0260145

2021

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Islam, Marketing and Consumption: Critical perspectives on the intersections

1, 2016

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Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment

Sustainability, 2022-09, Vol.14 (18), p.11703

2022

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Identification of influencers — Measuring influence in customer networks

Decision Support Systems, 2008-12, Vol.46 (1), p.233-253

2008

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How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love

Computers in human behavior, 2018-11, Vol.88, p.121-133

2018

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Investigating the impact of social media advertising features on customer purchase intention

International journal of information management, 2018-10, Vol.42, p.65-77

Alalwan, Ali Abdallah

2018

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Network-Based Marketing: Identifying Likely Adopters via Consumer Networks

Statistical science, 2006-05, Vol.21 (2), p.256-276

2006

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Online engagement factors on Facebook brand pages

Social network analysis and mining, 2013-12, Vol.3 (4), p.843-861

2013

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Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis

Sustainability, 2023-02, Vol.15 (3), p.2744

2023

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Conversion paths of online consumers: A sequential pattern mining approach

Expert systems with applications, 2022-09, Vol.202, p.117253, Article 117253

Nam, Kihwan

2022

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Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation

International journal of information management, 2017-06, Vol.37 (3), p.229-240

2017

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Consumer Addressability and Customized Pricing

Marketing science (Providence, R.I.), 2002-04, Vol.21 (2), p.197-208

2002

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What Makes Customers More Engaged on Social Media? An Investigation of Customers' Responses to Brand-Generated Content on Twitter

Journal of promotion management, 2024, Vol.30 (1), p.49-76

2024

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Development and validation of the scale for measuring digital marketing orientation in the hotel industry

Ekonomski vjesnik, 2021-01, Vol.34 (1), p.115-129

Mahmutović, Kenan

2021

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Thematic analysis of destination images for social media engagement marketing

Industrial management + data systems, 2021-06, Vol.121 (6), p.1375-1397

2021

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Intercultural Marketing: Theory and Practice

The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

The impact of marketing mix on rendang products customer loyalty in the new normal era

Direct marketing campaigns in retail banking with the use of deep learning and random forests

Marketing and Consumption in Modern Japan

Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey

Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa

A method to detect influencers in social networks based on the combination of amplification factors and content creation

Information technology and marketing: an important partnership for decades

Whatever the customer wants, the customer gets? Exploring the gap between consumer preferences and default electricity products in Germany

Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption

Islam, Marketing and Consumption: Critical perspectives on the intersections

Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment

Identification of influencers — Measuring influence in customer networks

How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love

Investigating the impact of social media advertising features on customer purchase intention

Network-Based Marketing: Identifying Likely Adopters via Consumer Networks

Online engagement factors on Facebook brand pages

Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis

Conversion paths of online consumers: A sequential pattern mining approach

Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation

Consumer Addressability and Customized Pricing

What Makes Customers More Engaged on Social Media? An Investigation of Customers' Responses to Brand-Generated Content on Twitter

Development and validation of the scale for measuring digital marketing orientation in the hotel industry

Thematic analysis of destination images for social media engagement marketing

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