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Improving Healthy Eating and the Bottom Line

American journal of health promotion, 2016-07, Vol.30 (6), p.425-432

2016

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Fields, Organizations, and Agency

Administration & society, 2007-10, Vol.39 (6), p.687-718

Cooney, Kate

2007

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Session 3 Shifting the Service-Dominant Logic Debate to the Empirical Arena

Australasian marketing journal, 2007-06, Vol.15 (1), p.67-68

Brodie, Roderick J.

2007

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Advertising Strategies to Increase Usage Frequency

Journal of marketing, 1996-01, Vol.60 (1), p.31

1996

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Return on Quality (ROQ): Making Service Quality Financially Accountable

Journal of marketing, 1995-04, Vol.59 (2), p.58

1995

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Psychometric Methods in Marketing Research: Part II, Multidimensional Scaling

Journal of marketing research, 1997-05, Vol.34 (2), p.193

1997

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Some New Methods for an Old Problem: Modeling Preference Changes and Competitive Market Structures in Pretest Market Data

Journal of marketing research, 1997-02, Vol.34 (1), p.130

1997

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Determinants of Competitor Response Time to a New Product Introduction

Journal of marketing research, 1995-02, Vol.32 (1), p.42

1995

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International Market Entry and Expansion Via Independent or Integrated Channels of Distribution

Journal of marketing, 1987-01, Vol.51 (1), p.71

1987

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Intepreting Consumer Mythology: A Structural Approach to Consumer Behavior

Journal of marketing, 1981, Vol.45 (3), p.49

Levy, Sidney J.

1981

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The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes

Journal of marketing research, 1988-08, Vol.25 (3), p.266

1988

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Market Share Strategy and the Product Life Cycle

Journal of marketing, 1974-10, Vol.38 (4), p.29

1974

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Functional Spin-Off: A Key to Anticipating Change in Distribution Structure

Journal of marketing, 1973-07, Vol.37 (3), p.18

Mallen, Bruce

1973

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Marketers' Attitudes toward the Marketing Concept

Journal of marketing, 1971-10, Vol.35 (4), p.29

1971

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Who needs the American marketing Association?

Journal of marketing, 1968-10, Vol.32 (4_part_2), p.50-50

1968

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Legislative and Judicial Developments in Marketing

Journal of marketing, 1957-04, Vol.21 (4), p.478

1957

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Book Review: Creative R&D Leadership: Insights from Japan

Journal of International Marketing, 1996, Vol.4 (2), p.97-102

Yagci, Mehmet I.

1996

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Book Review: Marketing, Society, and Conflict

Journal of Marketing, 1976, Vol.40 (2), p.124-124

Lewis, Edwin H.

1976

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Book Review: Drug Store Operating Costs and Profits

Journal of Marketing, 1958, Vol.22 (4), p.453-455

Schaller, Elmer O.

1958

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Advertising Effectiveness and Risk in the Consumer Decision Process

Journal of marketing research, 1969-08, Vol.6 (3), p.314

Barach, Jeffrey A.

1969

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Book Review: Asking Questions: The Definitive Guide to Questionnaire Design: For Market Research, Political Polls, and Social and Health Questionnaires

Journal of Marketing Research, 2006, Vol.43 (4), p.703-704

Menon, Geeta

2006

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Prediction of Consumer Innovators: Application of Multiple Discriminant Analysis

Journal of marketing research, 1968-02, Vol.5 (1), p.64

1968

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Book Review: Multiple Imputation for Nonresponse in Surveys

Journal of Marketing Research, 1989, Vol.26 (4), p.485-486

Campion, William M.

1989

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Improving Healthy Eating and the Bottom Line

Fields, Organizations, and Agency

Session 3 Shifting the Service-Dominant Logic Debate to the Empirical Arena

Advertising Strategies to Increase Usage Frequency

Return on Quality (ROQ): Making Service Quality Financially Accountable

Psychometric Methods in Marketing Research: Part II, Multidimensional Scaling

Some New Methods for an Old Problem: Modeling Preference Changes and Competitive Market Structures in Pretest Market Data

Determinants of Competitor Response Time to a New Product Introduction

International Market Entry and Expansion Via Independent or Integrated Channels of Distribution

Intepreting Consumer Mythology: A Structural Approach to Consumer Behavior

The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes

Market Share Strategy and the Product Life Cycle

Functional Spin-Off: A Key to Anticipating Change in Distribution Structure

Marketers' Attitudes toward the Marketing Concept

Who needs the American marketing Association?

Legislative and Judicial Developments in Marketing

Book Review: Creative R&D Leadership: Insights from Japan

Book Review: Marketing, Society, and Conflict

Book Review: Drug Store Operating Costs and Profits

Advertising Effectiveness and Risk in the Consumer Decision Process

Book Review: Asking Questions: The Definitive Guide to Questionnaire Design: For Market Research, Political Polls, and Social and Health Questionnaires

Prediction of Consumer Innovators: Application of Multiple Discriminant Analysis

Book Review: Multiple Imputation for Nonresponse in Surveys

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