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Vacationers and eWOM: Who Posts, and Why, Where, and What?

Journal of travel research, 2011-01, Vol.50 (1), p.15-26

2011

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Promotional Reviews: An Empirical Investigation of Online Review Manipulation

The American economic review, 2014-08, Vol.104 (8), p.2421-2455

2014

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The case of Amazon.com: towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)

The Journal of services marketing, 2013-09, Vol.27 (6), p.443-457

Klaus, Philipp

2013

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The Dynamics of Search Engine Marketing for Tourist Destinations

Journal of travel research, 2011-07, Vol.50 (4), p.365-377

2011

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Longitudinal study of digital marketing strategies targeting Millennials

The Journal of consumer marketing, 2012-03, Vol.29 (2), p.86-92

2012

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Digital Marketing: The Time for a New “Academic Major” Has Arrived

Journal of marketing education, 2011-04, Vol.33 (1), p.93-106

Wymbs, Cliff

2011

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A strategic analysis of dual-channel supply chain design with price and delivery lead time considerations

International journal of production economics, 2012-10, Vol.139 (2), p.654-663

2012

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Exposure to digital marketing enhances young adults' interest in energy drinks: An exploratory investigation

PloS one, 2017-02, Vol.12 (2), p.e0171226-e0171226

2017

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Interactive or reactive? Marketing with Twitter

The Journal of consumer marketing, 2011-11, Vol.28 (7), p.491-499

2011

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The association between exposure to social media alcohol marketing and youth alcohol use behaviors in India and Australia

BMC public health, 2018-06, Vol.18 (1), p.726-726, Article 726

2018

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Electronic word-of-mouth: successful communication strategies for restaurants

Tourism and hospitality management, 2016-01, Vol.22 (2), p.211-223

2016

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Comparison of online marketing techniques on food and beverage companies' websites in six countries

Globalization and health, 2017-10, Vol.13 (1), p.79-79, Article 79

2017

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Work-related Internet use as a threat to work-life balance - a comparison between the emerging on-line professions and traditional office work

International journal of occupational medicine and environmental health, 2020-01, Vol.33 (1), p.21-33

2020

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Integrating Metrics Across the Marketing Curriculum: The Digital and Social Media Opportunity

Journal of marketing education, 2015-08, Vol.37 (2), p.114-126

2015

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The impact of e-commerce on Taiwanese SMEs: Marketing and operations effects

International journal of production economics, 2012-12, Vol.140 (2), p.934-943

2012

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Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China

Journal of global marketing, 2011-07, Vol.24 (3), p.263-281

2011

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Information, Direct Access to Farmers, and Rural Market Performance in Central India

American economic journal. Applied economics, 2010-07, Vol.2 (3), p.22-45

Goyal, Aparajita

2010

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E-tribalized marketing?: the strategic implications of virtual communities of consumption

European management journal, 1999-06, Vol.17 (3), p.252-264

Kozinets, Robert V

1999

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Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model

Information systems research, 2004-12, Vol.15 (4), p.336-355

2004

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Collaborating to create: The Internet as a platform for customer engagement in product innovation

Journal of interactive marketing, 2005, Vol.19 (4), p.4-17

2005

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Knowledge and Skill Requirements for Marketing Jobs in the 21st Century

Journal of marketing education, 2010-12, Vol.32 (3), p.341-352

2010

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The Rise of Consumer Health Wearables: Promises and Barriers

PLoS medicine, 2016-02, Vol.13 (2), p.e1001953-e1001953

2016

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The Relative Performance of Real Estate Marketing Platforms: MLS versus FSBOMadison.com

The American economic review, 2009-12, Vol.99 (5), p.1878-1898

2009

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Direct-to-consumer marketing of stem cell interventions by Canadian businesses

Regenerative medicine, 2018-09, Vol.13 (6), p.643-658

Turner, Leigh

2018

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Tourists’ Motivations to Travel: a Theoretical Perspective on the Existing Literature

Tourism and hospitality management, 2018-05, Vol.24 (1), p.197-211

2018

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Vacationers and eWOM: Who Posts, and Why, Where, and What?

Promotional Reviews: An Empirical Investigation of Online Review Manipulation

The case of Amazon.com: towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)

The Dynamics of Search Engine Marketing for Tourist Destinations

Longitudinal study of digital marketing strategies targeting Millennials

Digital Marketing: The Time for a New “Academic Major” Has Arrived

A strategic analysis of dual-channel supply chain design with price and delivery lead time considerations

Exposure to digital marketing enhances young adults' interest in energy drinks: An exploratory investigation

Interactive or reactive? Marketing with Twitter

The association between exposure to social media alcohol marketing and youth alcohol use behaviors in India and Australia

Electronic word-of-mouth: successful communication strategies for restaurants

Comparison of online marketing techniques on food and beverage companies' websites in six countries

Work-related Internet use as a threat to work-life balance - a comparison between the emerging on-line professions and traditional office work

Integrating Metrics Across the Marketing Curriculum: The Digital and Social Media Opportunity

The impact of e-commerce on Taiwanese SMEs: Marketing and operations effects

Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China

Information, Direct Access to Farmers, and Rural Market Performance in Central India

E-tribalized marketing?: the strategic implications of virtual communities of consumption

Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model

Collaborating to create: The Internet as a platform for customer engagement in product innovation

Knowledge and Skill Requirements for Marketing Jobs in the 21st Century

The Rise of Consumer Health Wearables: Promises and Barriers

The Relative Performance of Real Estate Marketing Platforms: MLS versus FSBOMadison.com

Direct-to-consumer marketing of stem cell interventions by Canadian businesses

Tourists’ Motivations to Travel: a Theoretical Perspective on the Existing Literature

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