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The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Journal of marketing education, 2019-04, Vol.41 (1), p.32-46

2019

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Vacationers and eWOM: Who Posts, and Why, Where, and What?

Journal of travel research, 2011-01, Vol.50 (1), p.15-26

2011

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The Dynamics of Search Engine Marketing for Tourist Destinations

Journal of travel research, 2011-07, Vol.50 (4), p.365-377

2011

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The Evolution and Future of Retailing and Retailing Education

Journal of marketing education, 2018-04, Vol.40 (1), p.85-93

2018

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Digital Marketing: The Time for a New “Academic Major” Has Arrived

Journal of marketing education, 2011-04, Vol.33 (1), p.93-106

Wymbs, Cliff

2011

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A Framework of Search Engine Use for Travel Planning

Journal of travel research, 2011-11, Vol.50 (6), p.587-601

2011

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Integrating Metrics Across the Marketing Curriculum: The Digital and Social Media Opportunity

Journal of marketing education, 2015-08, Vol.37 (2), p.114-126

2015

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The Role of Attitudes and Marketing in Consumer Behaviours in the British Retail Electricity Market

The Energy journal (Cambridge, Mass.), 2018-07, Vol.39 (4), p.153-180

2018

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Effect of Character Marketing and Marketing Mix on Usage Intention of Internet-Only Banks: Evidence From South Korea

SAGE open, 2021-12, Vol.11 (4)

2021

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Collaborating to create: The Internet as a platform for customer engagement in product innovation

Journal of interactive marketing, 2005, Vol.19 (4), p.4-17

2005

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Addressing Online Behavioral Advertising and Privacy Implications: A Comparison of Passive Versus Active Learning Approaches

Journal of marketing education, 2021-04, Vol.43 (1), p.43-58

2021

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Knowledge and Skill Requirements for Marketing Jobs in the 21st Century

Journal of marketing education, 2010-12, Vol.32 (3), p.341-352

2010

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Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media

Health promotion practice, 2008-10, Vol.9 (4), p.338-343

2008

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“Get a £10 Free Bet Every Week!”—Gambling Advertising on Twitter: Volume, Content, Followers, Engagement, and Regulatory Compliance

Journal of public policy & marketing, 2021-10, Vol.40 (4), p.487-504

2021

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Industry Certifications in Digital Marketing and Media Education: An Examination of Perceptions and Use Among Educators

Journal of marketing education, 2021-08, Vol.43 (2), p.189-203

2021

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Do Marketers Use Visual Representations of Destinations That Tourists Value? Comparing Visitors’ Image of a Destination with Marketer-Controlled Images Online

Journal of travel research, 2013-11, Vol.52 (6), p.789-804

2013

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Word-of-Mouth Segments: Online, Offline, Visual or Verbal?

Journal of travel research, 2016-04, Vol.55 (4), p.481-492

2016

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What KPIs Are Key? Evaluating Performance Metrics for Social Media Influencers

Social media + society, 2019-07, Vol.5 (3)

Gräve, Jan-Frederik

2019

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Hustle and Brand: The Sociotechnical Shaping of Influence

Social media + society, 2016-08, Vol.2 (3)

Carter, Daniel

2016

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What Makes the Indian Youths to Engage with Online Retail Brands: An Empirical Study

Global business review, 2021-12, Vol.22 (6), p.1507-1529

2021

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Representation of the Online Tourism Domain in Search Engines

Journal of travel research, 2008-11, Vol.47 (2), p.137-150

2008

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Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Journal of interactive marketing, 2004, Vol.18 (1), p.38-52

2004

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A New Algorithmic Identity: Soft Biopolitics and the Modulation of Control

Theory, culture & society, 2011-11, Vol.28 (6), p.164-181

Cheney-Lippold, John

2011

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Blogs in tourism: Changing approaches to information exchange

Journal of vacation marketing, 2008-04, Vol.14 (2), p.99-110

2008

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Crowdsourcing 101: A Few Basics to Make You the Leader of the Pack

Health promotion practice, 2013-03, Vol.14 (2), p.163-167

2013

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The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Vacationers and eWOM: Who Posts, and Why, Where, and What?

The Dynamics of Search Engine Marketing for Tourist Destinations

The Evolution and Future of Retailing and Retailing Education

Digital Marketing: The Time for a New “Academic Major” Has Arrived

A Framework of Search Engine Use for Travel Planning

Integrating Metrics Across the Marketing Curriculum: The Digital and Social Media Opportunity

The Role of Attitudes and Marketing in Consumer Behaviours in the British Retail Electricity Market

Effect of Character Marketing and Marketing Mix on Usage Intention of Internet-Only Banks: Evidence From South Korea

Collaborating to create: The Internet as a platform for customer engagement in product innovation

Addressing Online Behavioral Advertising and Privacy Implications: A Comparison of Passive Versus Active Learning Approaches

Knowledge and Skill Requirements for Marketing Jobs in the 21st Century

Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media

“Get a £10 Free Bet Every Week!”—Gambling Advertising on Twitter: Volume, Content, Followers, Engagement, and Regulatory Compliance

Industry Certifications in Digital Marketing and Media Education: An Examination of Perceptions and Use Among Educators

Do Marketers Use Visual Representations of Destinations That Tourists Value? Comparing Visitors’ Image of a Destination with Marketer-Controlled Images Online

Word-of-Mouth Segments: Online, Offline, Visual or Verbal?

What KPIs Are Key? Evaluating Performance Metrics for Social Media Influencers

Hustle and Brand: The Sociotechnical Shaping of Influence

What Makes the Indian Youths to Engage with Online Retail Brands: An Empirical Study

Representation of the Online Tourism Domain in Search Engines

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

A New Algorithmic Identity: Soft Biopolitics and the Modulation of Control

Blogs in tourism: Changing approaches to information exchange

Crowdsourcing 101: A Few Basics to Make You the Leader of the Pack

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