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Fake human but real influencer: the interplay of authenticity and humanlikeness in Virtual Influencer communication?

Fashion and Textiles, 2024, 11(1), , pp.1-27

2024

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New custom rating for improving recommendation system performance

Journal of big data, 2024-12, Vol.11 (1), p.91-17, Article 91

2024

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Celebrity-fan relationship: studying Taylor Swift and Indonesian Swifties' parasocial relationships on social media

Media Asia, 2024-10, Vol.51 (4), p.533-547

2024

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Social media celebrities' influence on youths' diet behaviors: a gender study based on the AIDA marketing communication model

Aslib journal of information management, 2024-09, Vol.76 (5), p.778-799

2024

Volltextzugriff (PDF)

Does the pandemic affect the lifestyle and dietary intake? A comparative investigation during the pandemic and new normal situation

British food journal (1966), 2024-09, Vol.126 (9), p.3397-3422

2024

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Digital & POS Budgets To Override As Govt. Eyes Unbending Rules On Surrogate Adv

Business world (India), 2024-08

Soumya Sehgal Bhutani

2024

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Short and sweet: Using TikTok as a viable marketing platform in the social media era

Strategic direction (Bradford, England), 2024-08, Vol.40 (6), p.13-14

2024

Volltextzugriff (PDF)

61% Indians Value AI Shopping Tips While 73% Worry About Data Exposure: EY Report

Business world (India), 2024-08

2024

Volltextzugriff (PDF)

Account Wins: Crescent-Domin8 Athleisurewear, Asymmetrique-Laljee Godhoo & Company

Business world (India), 2024-08

2024

Volltextzugriff (PDF)

Account Wins: Glad U Came-Eze Perfumes, Crescent-Domin8 Athleisurewear, Asymmetrique-Laljee Godhoo & Company

Business world (India), 2024-08

2024

Volltextzugriff (PDF)

Exploring Smartphone User Interface Experience-Sharing Behavior: Design Perception and Motivation-Driven Mechanisms through the SOR Model

Sustainability, 2024-08, Vol.16 (15), p.6670

2024

Volltextzugriff (PDF)

Sustainable Brand Resilience: Mitigating Panic Buying through Brand Value and Food Waste Attitudes Amid Social Media Misinformation

Sustainability, 2024-08, Vol.16 (15), p.6658

2024

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Characterizing fashion influencers’ behavior on instagram

Social network analysis and mining, 2024-08, Vol.14 (1), p.147

2024

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Maintaining Sustainable Growth of Micro and Small Enterprises: Antecedents of Management Orientation and Digital Business

Sustainability, 2024-08, Vol.16 (15), p.6638

2024

Volltextzugriff (PDF)

Sentiment Analysis: Predicting Product Reviews for E-Commerce Recommendations Using Deep Learning and Transformers

Mathematics (Basel), 2024-08, Vol.12 (15), p.2403

2024

Volltextzugriff (PDF)

Predictors of Meat Reduction: The Case of Slovenia

Foods, 2024-08, Vol.13 (15), p.2346

2024

Volltextzugriff (PDF)

Natural language processing applications in social network analysis: a data mining approach

Journal of physics. Conference series, 2024-08, Vol.2813 (1), p.12009

2024

Volltextzugriff (PDF)

Machine Learning-Based Feature Extraction and Selection

Applied sciences, 2024-08, Vol.14 (15), p.6567

Ruano-Ordás, David

2024

Volltextzugriff (PDF)

5 LESSONS WE'VE LEARNED ABOUT GROWING A YOUTUBE CHANNEL

The Shooting Industry, 2024-08, Vol.69 (8), p.22-23

McGee, Ashley

2024

Volltextzugriff (PDF)

The role of emotional appeal in water conservation communication: a framework for social media engagement

Sustainable water resources management, 2024-08, Vol.10 (4), p.151, Article 151

2024

Volltextzugriff (PDF)

Research Progress of Peer Effects in Consumption Based on CiteSpace Analysis

Sustainability, 2024-08, Vol.16 (15), p.6560

2024

Volltextzugriff (PDF)

Cooking Well with Diabetes: A Healthy Cooking School for Diabetes Prevention and Management

Nutrients, 2024-08, Vol.16 (15), p.2543

2024

Volltextzugriff (PDF)

Mapping the Terrain of Open Innovation in Consumer Research: Insights and Directions from Bibliometrics

Sustainability, 2024-08, Vol.16 (15), p.6283

2024

Volltextzugriff (PDF)

Exploring the Sustainability of Upcycled Foods: An Analysis of Consumer Behavior in Taiwan

Nutrients, 2024-07, Vol.16 (15), p.2501

2024

Volltextzugriff (PDF)

Community Engagement Via Campaigns & Cross-branding Associations In Real Estate

Business world (India), 2024-07

Kirtikar, Rima

2024

Volltextzugriff (PDF)

1 – 25 von 19.948

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Fake human but real influencer: the interplay of authenticity and humanlikeness in Virtual Influencer communication?

New custom rating for improving recommendation system performance

Celebrity-fan relationship: studying Taylor Swift and Indonesian Swifties' parasocial relationships on social media

Social media celebrities' influence on youths' diet behaviors: a gender study based on the AIDA marketing communication model

Does the pandemic affect the lifestyle and dietary intake? A comparative investigation during the pandemic and new normal situation

Digital & POS Budgets To Override As Govt. Eyes Unbending Rules On Surrogate Adv

Short and sweet: Using TikTok as a viable marketing platform in the social media era

61% Indians Value AI Shopping Tips While 73% Worry About Data Exposure: EY Report

Account Wins: Crescent-Domin8 Athleisurewear, Asymmetrique-Laljee Godhoo & Company

Account Wins: Glad U Came-Eze Perfumes, Crescent-Domin8 Athleisurewear, Asymmetrique-Laljee Godhoo & Company

Exploring Smartphone User Interface Experience-Sharing Behavior: Design Perception and Motivation-Driven Mechanisms through the SOR Model

Sustainable Brand Resilience: Mitigating Panic Buying through Brand Value and Food Waste Attitudes Amid Social Media Misinformation

Characterizing fashion influencers’ behavior on instagram

Maintaining Sustainable Growth of Micro and Small Enterprises: Antecedents of Management Orientation and Digital Business

Sentiment Analysis: Predicting Product Reviews for E-Commerce Recommendations Using Deep Learning and Transformers

Predictors of Meat Reduction: The Case of Slovenia

Natural language processing applications in social network analysis: a data mining approach

Machine Learning-Based Feature Extraction and Selection

5 LESSONS WE'VE LEARNED ABOUT GROWING A YOUTUBE CHANNEL

The role of emotional appeal in water conservation communication: a framework for social media engagement

Research Progress of Peer Effects in Consumption Based on CiteSpace Analysis

Cooking Well with Diabetes: A Healthy Cooking School for Diabetes Prevention and Management

Mapping the Terrain of Open Innovation in Consumer Research: Insights and Directions from Bibliometrics

Exploring the Sustainability of Upcycled Foods: An Analysis of Consumer Behavior in Taiwan

Community Engagement Via Campaigns & Cross-branding Associations In Real Estate

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