UB Paderborn / Katalog / Suche / in CDI

Relational network brands: Towards a conceptual model of place brands

Journal of vacation marketing, 2004-04, Vol.10 (2), p.109-121

Hankinson, Graham

2004

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Co-creation experiences: The next practice in value creation

Journal of interactive marketing, 2004, Vol.18 (3), p.5-14

2004

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Relationship Marketing in Consumer Markets: Antecedents and Consequences

Journal of the Academy of Marketing Science, 1995-10, Vol.23 (4), p.255-271

1995

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Mobile word-of-mouth - A grounded theory of mobile viral marketing

Journal of information technology, 2009-06, Vol.24 (2), p.172-185

2009

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Biopolitical Marketing and Social Media Brand Communities

Theory, culture & society, 2016-09, Vol.33 (5), p.91-115

2016

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Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Journal of interactive marketing, 2004, Vol.18 (1), p.38-52

2004

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Remanufactured Products in Closed-Loop Supply Chains for Consumer Goods

Production and operations management, 2015-03, Vol.24 (3), p.488-503

2015

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The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products

Journal of marketing, 2006-10, Vol.70 (4), p.170-184

2006

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Browse-and-Switch: Retail-Online Competition under Value Uncertainty

Production and operations management, 2014-07, Vol.23 (7), p.1129-1145

2014

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Netflix, Amazon, and branded television content in subscription video on-demand portals

Media, culture & society, 2018-07, Vol.40 (5), p.725-741

Wayne, Michael L

2018

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Do Green Products Make Us Better People?

Psychological science, 2010-04, Vol.21 (4), p.494-498

2010

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Consumers in a multichannel environment: Product utility, process utility, and channel choice

Journal of interactive marketing, 2005, Vol.19 (2), p.12-30

2005

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A socio-marketing analysis of the concept of cute and its consumer culture implications

Journal of consumer culture, 2014-03, Vol.14 (1), p.66-87

2014

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Joint Mail-In Rebate Decisions in Supply Chains Under Demand Uncertainty

Production and operations management, 2011-07, Vol.20 (4), p.587-602

2011

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Crowdsourcing: Global search and the twisted roles of consumers and producers

Organization (London, England), 2015-09, Vol.22 (5), p.661-681

2015

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Destination brands vs destination images: Do we know what we mean?

Journal of vacation marketing, 2006-10, Vol.12 (4), p.299-317

2006

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Internet forums as influential sources of consumer information

Journal of interactive marketing, 2001, Vol.15 (3), p.31-40

2001

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Exploring the Social Supportive Role of Third Places in Consumers' Lives

Journal of service research : JSR, 2006-08, Vol.9 (1), p.59-72

Rosenbaum, Mark S.

2006

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eWOM: Extant Research Review and Future Research Avenues

Vikalpa, 2016-09, Vol.41 (3), p.222-233

2016

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Brands at Work: The Search for Meaning in Mundane Work

Organization studies, 2015-01, Vol.36 (1), p.29-53

2015

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Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort

Journal of vacation marketing, 2008-01, Vol.14 (1), p.41-56

2008

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The antecedents and consequences of trust in online-purchase decisions

Journal of interactive marketing, 2002, Vol.16 (2), p.47-63

Yoon, Sung-Joon

2002

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Free riding and customer retention across retailers’ channels

Journal of interactive marketing, 2005, Vol.19 (2), p.75-85

2005

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When Does Commitment Lead to Loyalty?

Journal of service research : JSR, 2003-05, Vol.5 (4), p.333-344

Fullerton, Gordon

2003

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The Consequences of Dysfunctional Customer Behavior

Journal of service research : JSR, 2003-11, Vol.6 (2), p.144-161

2003

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Relational network brands: Towards a conceptual model of place brands

Co-creation experiences: The next practice in value creation

Relationship Marketing in Consumer Markets: Antecedents and Consequences

Mobile word-of-mouth - A grounded theory of mobile viral marketing

Biopolitical Marketing and Social Media Brand Communities

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Remanufactured Products in Closed-Loop Supply Chains for Consumer Goods

The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products

Browse-and-Switch: Retail-Online Competition under Value Uncertainty

Netflix, Amazon, and branded television content in subscription video on-demand portals

Do Green Products Make Us Better People?

Consumers in a multichannel environment: Product utility, process utility, and channel choice

A socio-marketing analysis of the concept of cute and its consumer culture implications

Joint Mail-In Rebate Decisions in Supply Chains Under Demand Uncertainty

Crowdsourcing: Global search and the twisted roles of consumers and producers

Destination brands vs destination images: Do we know what we mean?

Internet forums as influential sources of consumer information

Exploring the Social Supportive Role of Third Places in Consumers' Lives

eWOM: Extant Research Review and Future Research Avenues

Brands at Work: The Search for Meaning in Mundane Work

Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort

The antecedents and consequences of trust in online-purchase decisions

Free riding and customer retention across retailers’ channels

When Does Commitment Lead to Loyalty?

The Consequences of Dysfunctional Customer Behavior

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