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Optimal real time pricing in an agent-based retail market using a comprehensive demand response model

Energy (Oxford), 2011-09, Vol.36 (9), p.5716-5727

2011

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The omnichannel continuum: Integrating online and offline channels along the customer journey

Journal of retailing, 2022-03, Vol.98 (1), p.111-132

Neslin, Scott A.

2022

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Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook

Computers in human behavior, 2016-05, Vol.58, p.98-108

2016

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As good as new – valuing fashion brands in the online second-hand markets

The journal of product & brand management, 2016-05, Vol.25 (3), p.285-295

2016

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The type of network structure to target varies depending on the stage of advertising objectives

Annals of Business Administrative Science, 2024/06/15, Vol.23(3), pp.35-47

2024

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COVID‐19 and the Demand for Online Food Shopping Services: Empirical Evidence from Taiwan

American journal of agricultural economics, 2021-03, Vol.103 (2), p.448-465

2021

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Content analysis of breast milk substitutes marketing on Chinese e‐commerce platforms

Maternal and child nutrition, 2022-04, Vol.18 (2), p.e13332-n/a

2022

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Biopolitical Marketing and Social Media Brand Communities

Theory, culture & society, 2016-09, Vol.33 (5), p.91-115

2016

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Future warming increases probability of globally synchronized maize production shocks

Proceedings of the National Academy of Sciences - PNAS, 2018-06, Vol.115 (26), p.6644-6649

2018

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Revisiting the marketing mix at the bottom of pyramid (BOP): from theoretical considerations to practical realities

The Journal of consumer marketing, 2012-10, Vol.29 (7), p.507-520

2012

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Brand Strategies in the Era of Sustainability

Interdisciplinary description of complex systems, 2017-01, Vol.15 (1), p.78-88

2017

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Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth

Sustainability, 2019-12, Vol.11 (24), p.7094

2019

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The company-cause-customer fit decision in cause-related marketing

The Journal of consumer marketing, 2006-10, Vol.23 (6), p.314-326

2006

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Green consumption: Closing the intention‐behavior gap

Sustainable development (Bradford, West Yorkshire, England), 2019-01, Vol.27 (1), p.118-129

2019

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Experiential marketing, brand image and brand loyalty: a case study of Starbucks

British food journal (1966), 2021-01, Vol.123 (1), p.209-223

Chang, Wen-Jung

2021

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Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Journal of interactive marketing, 2004, Vol.18 (1), p.38-52

2004

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A rapid evidence review of the effectiveness and cost-effectiveness of alcohol control policies: an English perspective

The Lancet (British edition), 2017-04, Vol.389 (10078), p.1558-1580

2017

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Unintended Consequences: Nutritional Impact and Potential Pitfalls of Switching from Animal- to Plant-Based Foods

Nutrients, 2021-07, Vol.13 (8), p.2527

2021

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Attitudes to in vitro meat: A survey of potential consumers in the United States

PloS one, 2017-02, Vol.12 (2), p.e0171904-e0171904

2017

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Remanufactured Products in Closed-Loop Supply Chains for Consumer Goods

Production and operations management, 2015-03, Vol.24 (3), p.488-503

2015

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Research Trends in Green Product for Environment: A Bibliometric Perspective

International journal of environmental research and public health, 2020-11, Vol.17 (22), p.8469

2020

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The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products

Journal of marketing, 2006-10, Vol.70 (4), p.170-184

2006

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The influence of greenwash on green word-of-mouth (green WOM): the mediation effects of green perceived quality and green satisfaction

Quality & quantity, 2014-09, Vol.48 (5), p.2411-2425

2014

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Potential Industrial Applications and Commercialization of Microalgae in the Functional Food and Feed Industries: A Short Review

Marine drugs, 2019-05, Vol.17 (6), p.312

2019

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The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption

The Journal of consumer marketing, 2012-03, Vol.29 (2), p.93-102

2012

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Optimal real time pricing in an agent-based retail market using a comprehensive demand response model

The omnichannel continuum: Integrating online and offline channels along the customer journey

Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook

As good as new – valuing fashion brands in the online second-hand markets

The type of network structure to target varies depending on the stage of advertising objectives

COVID‐19 and the Demand for Online Food Shopping Services: Empirical Evidence from Taiwan

Content analysis of breast milk substitutes marketing on Chinese e‐commerce platforms

Biopolitical Marketing and Social Media Brand Communities

Future warming increases probability of globally synchronized maize production shocks

Revisiting the marketing mix at the bottom of pyramid (BOP): from theoretical considerations to practical realities

Brand Strategies in the Era of Sustainability

Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth

The company-cause-customer fit decision in cause-related marketing

Green consumption: Closing the intention‐behavior gap

Experiential marketing, brand image and brand loyalty: a case study of Starbucks

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

A rapid evidence review of the effectiveness and cost-effectiveness of alcohol control policies: an English perspective

Unintended Consequences: Nutritional Impact and Potential Pitfalls of Switching from Animal- to Plant-Based Foods

Attitudes to in vitro meat: A survey of potential consumers in the United States

Remanufactured Products in Closed-Loop Supply Chains for Consumer Goods

Research Trends in Green Product for Environment: A Bibliometric Perspective

The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products

The influence of greenwash on green word-of-mouth (green WOM): the mediation effects of green perceived quality and green satisfaction

Potential Industrial Applications and Commercialization of Microalgae in the Functional Food and Feed Industries: A Short Review

The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption

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