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Provinz erzählen: Wie die Uckermark zu einem Raum des guten Lebens wird

1, 2025

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Increasing the purchase intentions for suboptimal products: Comparing potential marketing strategies

Food quality and preference, 2025-02, Vol.123, p.105314, Article 105314

De Hooge, Ilona E.

2025

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Global dynamics and numerical simulation of a modified epidemiological model for viral marketing on social networks

Mathematics and computers in simulation, 2025-02, Vol.228, p.225-244

2025

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Agency selling or reselling: The role of cause marketing

European journal of operational research, 2025-01, Vol.320 (2), p.343-357

2025

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How do fandom types differ? A taxonomy of K-pop fandom with network embedding

Entertainment computing, 2025-01, Vol.52, p.100767, Article 100767

2025

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Not always as advertised: Different effects from viewing safer gambling (harm prevention) adverts on gambling urges

Addictive behaviors, 2025-01, Vol.160, p.108161, Article 108161

2025

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Proximate Determinants of Artificial Intelligence Acceptance on Bancassurance Growth and Management in India

Journal of finance, accounting, and management, 2025-01, Vol.16 (1), p.1-11

2025

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Consumer segmentation with large language models

Journal of retailing and consumer services, 2025-01, Vol.82, p.104078, Article 104078

2025

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Greenwashing in food labelling: Consumer deception by claims of climate neutrality and the importance of an interpretative labelling approach

Food quality and preference, 2025-01, Vol.122, p.105294, Article 105294

2025

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A food well-being index for sustainable eating behavior: Construction, validation, and implementation

Food quality and preference, 2025-01, Vol.122, p.105295, Article 105295

2025

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Optimising allocation of marketing resources among offline channel retailers: A bi-clustering-based model

Journal of business research, 2025-01, Vol.186, Article 114914

2025

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Order-sensitive competitive revenue maximization for viral marketing in social networks

Information sciences, 2025-01, Vol.689, p.121474, Article 121474

2025

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Das Neue Werberecht Für Ärzte: Auch Ärzte dürfen Werben

Bahner, Beate

1, 2025

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Understanding Factors Influencing the Adoption of Digital Marketing Among Small Businesses: The Application of Decomposed Model of the Theory of Planned Behaviour (TPB)

Journal of Advanced Research in Applied Sciences and Engineering Technology, 2025-01, Vol.43 (2), p.134-147

2025

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Assessment of the Constraints and Challenges in Avocado ( Persea Americana Mill.) Production and Marketing in Southern Ethiopia

International journal of fruit science, 2024-12, Vol.24 (1), p.60-72

2024

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Sustainability reporting and stakeholder engagement of Malaysian hotels in social media: the moderating role of media types

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Multiple treatment effect estimation for business analytics using observational data

Cogent engineering, 2024-12, Vol.11 (1)

2024

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(Counter)marketing and misinformation: a cross-platform study

Cogent business & management, 2024-12, Vol.11 (1)

2024

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A scoping review of active, participant centred, digital adverse events following immunization (AEFI) surveillance of WHO approved COVID-19 vaccines: A Canadian immunization Research Network study

Human vaccines & immunotherapeutics, 2024-12, Vol.20 (1), p.2293550-2293550

2024

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The origin of the name Kecak dance, sociocultural context, symbolic power, and management challenges of the Indonesian tourism industry in global competition

Cogent arts & humanities, 2024-12, Vol.11 (1)

2024

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The moderating effects of involvement on the relationships between key opinion leaders, customer’s attitude and purchase intention on social media

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Impact of high-value market participation on income, saving and assets among smallholder vegetable farmers in Arumeru District, Tanzania

Cogent food & agriculture, 2024-12, Vol.10 (1)

2024

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Exploring the online presence of food SMEs: a study on configurations and determinants in the north-east of Italy

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Nature and performance of smoked marine fish markets. Evidence from Ghana

Cogent food & agriculture, 2024-12, Vol.10 (1)

2024

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Impact of higher income on environmental interest

Energy sources. Part B, Economics, planning and policy, 2024-12, Vol.19 (1)

2024

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Provinz erzählen: Wie die Uckermark zu einem Raum des guten Lebens wird

Increasing the purchase intentions for suboptimal products: Comparing potential marketing strategies

Global dynamics and numerical simulation of a modified epidemiological model for viral marketing on social networks

Agency selling or reselling: The role of cause marketing

How do fandom types differ? A taxonomy of K-pop fandom with network embedding

Not always as advertised: Different effects from viewing safer gambling (harm prevention) adverts on gambling urges

Proximate Determinants of Artificial Intelligence Acceptance on Bancassurance Growth and Management in India

Consumer segmentation with large language models

Greenwashing in food labelling: Consumer deception by claims of climate neutrality and the importance of an interpretative labelling approach

A food well-being index for sustainable eating behavior: Construction, validation, and implementation

Optimising allocation of marketing resources among offline channel retailers: A bi-clustering-based model

Order-sensitive competitive revenue maximization for viral marketing in social networks

Das Neue Werberecht Für Ärzte: Auch Ärzte dürfen Werben

Understanding Factors Influencing the Adoption of Digital Marketing Among Small Businesses: The Application of Decomposed Model of the Theory of Planned Behaviour (TPB)

Assessment of the Constraints and Challenges in Avocado ( Persea Americana Mill.) Production and Marketing in Southern Ethiopia

Sustainability reporting and stakeholder engagement of Malaysian hotels in social media: the moderating role of media types

Multiple treatment effect estimation for business analytics using observational data

(Counter)marketing and misinformation: a cross-platform study

A scoping review of active, participant centred, digital adverse events following immunization (AEFI) surveillance of WHO approved COVID-19 vaccines: A Canadian immunization Research Network study

The origin of the name Kecak dance, sociocultural context, symbolic power, and management challenges of the Indonesian tourism industry in global competition

The moderating effects of involvement on the relationships between key opinion leaders, customer’s attitude and purchase intention on social media

Impact of high-value market participation on income, saving and assets among smallholder vegetable farmers in Arumeru District, Tanzania

Exploring the online presence of food SMEs: a study on configurations and determinants in the north-east of Italy

Nature and performance of smoked marine fish markets. Evidence from Ghana

Impact of higher income on environmental interest

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