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Provinz erzählen: Wie die Uckermark zu einem Raum des guten Lebens wird

1, 2025

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Increasing the purchase intentions for suboptimal products: Comparing potential marketing strategies

Food quality and preference, 2025-02, Vol.123, p.105314, Article 105314

De Hooge, Ilona E.

2025

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Global dynamics and numerical simulation of a modified epidemiological model for viral marketing on social networks

Mathematics and computers in simulation, 2025-02, Vol.228, p.225-244

2025

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Agency selling or reselling: The role of cause marketing

European journal of operational research, 2025-01, Vol.320 (2), p.343-357

2025

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How do fandom types differ? A taxonomy of K-pop fandom with network embedding

Entertainment computing, 2025-01, Vol.52, p.100767, Article 100767

2025

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Greenwashing in food labelling: Consumer deception by claims of climate neutrality and the importance of an interpretative labelling approach

Food quality and preference, 2025-01, Vol.122, p.105294, Article 105294

2025

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Optimising allocation of marketing resources among offline channel retailers: A bi-clustering-based model

Journal of business research, 2025-01, Vol.186, p.114914, Article 114914

2025

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Order-sensitive competitive revenue maximization for viral marketing in social networks

Information sciences, 2025-01, Vol.689, p.121474, Article 121474

2025

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Not always as advertised: Different effects from viewing safer gambling (harm prevention) adverts on gambling urges

Addictive behaviors, 2025-01, Vol.160, p.108161, Article 108161

2025

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Proximate Determinants of Artificial Intelligence Acceptance on Bancassurance Growth and Management in India

Journal of finance, accounting, and management, 2025-01, Vol.16 (1), p.1-11

2025

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Das Neue Werberecht Für Ärzte: Auch Ärzte dürfen Werben

Bahner, Beate

1, 2025

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Understanding Factors Influencing the Adoption of Digital Marketing Among Small Businesses: The Application of Decomposed Model of the Theory of Planned Behaviour (TPB)

Journal of Advanced Research in Applied Sciences and Engineering Technology, 2025-01, Vol.43 (2), p.134-147

2025

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Consumer segmentation with large language models

Journal of retailing and consumer services, 2025-01, Vol.82, p.104078, Article 104078

2025

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A scoping review of active, participant centred, digital adverse events following immunization (AEFI) surveillance of WHO approved COVID-19 vaccines: A Canadian immunization Research Network study

Human vaccines & immunotherapeutics, 2024-12, Vol.20 (1), p.2293550-2293550

2024

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Assessment of the Constraints and Challenges in Avocado ( Persea Americana Mill.) Production and Marketing in Southern Ethiopia

International journal of fruit science, 2024-12, Vol.24 (1), p.60-72

2024

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Impact of higher income on environmental interest

Energy sources. Part B, Economics, planning and policy, 2024-12, Vol.19 (1)

2024

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Saving money and the environment: studying pricing problem in sustainable third-party logistics with green and marketing initiatives using game theory

International journal of systems science. Operations & logistics, 2024-12, Vol.11 (1)

2024

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Impact of high-value market participation on income, saving and assets among smallholder vegetable farmers in Arumeru District, Tanzania

Cogent food & agriculture, 2024-12, Vol.10 (1)

2024

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Nature and performance of smoked marine fish markets. Evidence from Ghana

Cogent food & agriculture, 2024-12, Vol.10 (1)

2024

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Post-marketing safety surveillance study of a 9-valent human papillomavirus vaccine: Comment

Human vaccines & immunotherapeutics, 2024-12, Vol.20 (1), p.2306032-2306032

2024

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The pathway from advertising appeals to behavioral intention: rainbow LGBTQ + ads and self-expressive

Cogent business & management, 2024-12, Vol.11 (1)

2024

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The origin of the name Kecak dance, sociocultural context, symbolic power, and management challenges of the Indonesian tourism industry in global competition

Cogent arts & humanities, 2024-12, Vol.11 (1)

2024

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Safety and reactogenicity of the BNT162b2 COVID-19 vaccine: Development, post-marketing surveillance, and real-world data

Human vaccines & immunotherapeutics, 2024-12, Vol.20 (1), p.2315659-2315659

2024

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Multiple treatment effect estimation for business analytics using observational data

Cogent engineering, 2024-12, Vol.11 (1)

2024

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Sustainability reporting and stakeholder engagement of Malaysian hotels in social media: the moderating role of media types

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Provinz erzählen: Wie die Uckermark zu einem Raum des guten Lebens wird

Increasing the purchase intentions for suboptimal products: Comparing potential marketing strategies

Global dynamics and numerical simulation of a modified epidemiological model for viral marketing on social networks

Agency selling or reselling: The role of cause marketing

How do fandom types differ? A taxonomy of K-pop fandom with network embedding

Greenwashing in food labelling: Consumer deception by claims of climate neutrality and the importance of an interpretative labelling approach

Optimising allocation of marketing resources among offline channel retailers: A bi-clustering-based model

Order-sensitive competitive revenue maximization for viral marketing in social networks

Not always as advertised: Different effects from viewing safer gambling (harm prevention) adverts on gambling urges

Proximate Determinants of Artificial Intelligence Acceptance on Bancassurance Growth and Management in India

Das Neue Werberecht Für Ärzte: Auch Ärzte dürfen Werben

Understanding Factors Influencing the Adoption of Digital Marketing Among Small Businesses: The Application of Decomposed Model of the Theory of Planned Behaviour (TPB)

Consumer segmentation with large language models

A scoping review of active, participant centred, digital adverse events following immunization (AEFI) surveillance of WHO approved COVID-19 vaccines: A Canadian immunization Research Network study

Assessment of the Constraints and Challenges in Avocado ( Persea Americana Mill.) Production and Marketing in Southern Ethiopia

Impact of higher income on environmental interest

Saving money and the environment: studying pricing problem in sustainable third-party logistics with green and marketing initiatives using game theory

Impact of high-value market participation on income, saving and assets among smallholder vegetable farmers in Arumeru District, Tanzania

Nature and performance of smoked marine fish markets. Evidence from Ghana

Post-marketing safety surveillance study of a 9-valent human papillomavirus vaccine: Comment

The pathway from advertising appeals to behavioral intention: rainbow LGBTQ + ads and self-expressive

The origin of the name Kecak dance, sociocultural context, symbolic power, and management challenges of the Indonesian tourism industry in global competition

Safety and reactogenicity of the BNT162b2 COVID-19 vaccine: Development, post-marketing surveillance, and real-world data

Multiple treatment effect estimation for business analytics using observational data

Sustainability reporting and stakeholder engagement of Malaysian hotels in social media: the moderating role of media types

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