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Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention

Sustainability, 2020-09, Vol.12 (18), p.7461

2020

Volltextzugriff (PDF)

Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market

Sustainability, 2021-01, Vol.13 (1), p.209

2021

Volltextzugriff (PDF)

Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth

Sustainability, 2019-12, Vol.11 (24), p.7094

2019

Volltextzugriff (PDF)

The Effect of Color Saturation of Travel Pictures on Consumer Appeal

Sustainability, 2023-10, Vol.15 (19), p.14503

2023

Volltextzugriff (PDF)

Analysis of Consumers’ Electric Vehicle Purchase Intentions: An Expansion of the Theory of Planned Behavior

Sustainability, 2022-09, Vol.14 (19), p.12091

2022

Volltextzugriff (PDF)

Direct Expression or Indirect Transmission? An Empirical Research on the Impacts of Explicit and Implicit Appeals in Green Advertising

Sustainability, 2022-12, Vol.14 (23), p.16192

2022

Volltextzugriff (PDF)

Applying Effective Sensory Marketing to Sustainable Coffee Shop Business Management

Sustainability, 2019-11, Vol.11 (22), p.6430

2019

Volltextzugriff (PDF)

User Acceptance of Mobile Apps for Restaurants: An Expanded and Extended UTAUT-2

Sustainability, 2019, Vol.11 (4), p.1210

2019

Volltextzugriff (PDF)

Electric Vehicle Owners’ Perception of Remanufactured Batteries: An Empirical Study in China

Sustainability, 2022-09, Vol.14 (17), p.10846

2022

Volltextzugriff (PDF)

The Role of Anthropomorphic Messengers in Sustainable Participatory Corporate Social Responsibility: Focusing on Messenger’s Facial Expression and Participation Effort

Sustainability, 2021-04, Vol.13 (8), p.4365

2021

Volltextzugriff (PDF)

Indonesians’ Perceptions of Auto Parts Remanufactured in China: Implications for Global Remanufacturing Operations

Sustainability, 2021-04, Vol.13 (7), p.3968

2021

Volltextzugriff (PDF)

Mobile Payment Adoption in the Age of Digital Transformation: The Case of Apple Pay

Sustainability, 2020-07, Vol.12 (13), p.5443

2020

Volltextzugriff (PDF)

Linking Corporate Social Responsibility, Consumer Identification and Purchasing Intention

Sustainability, 2022-10, Vol.14 (19), p.12552

2022

Volltextzugriff (PDF)

Using Virtual Gifts on Live Streaming Platforms as a Sustainable Strategy to Stimulate Consumers’ Green Purchase Intention

Sustainability, 2020-05, Vol.12 (9), p.3783

2020

Volltextzugriff (PDF)

Antecedents of Electric Vehicle Purchase Intention from the Consumer’s Perspective: A Systematic Literature Review

Sustainability, 2023-02, Vol.15 (4), p.2878

2023

Volltextzugriff (PDF)

A Study on the Effects of Consumers' Perception and Purchasing Behavior for Second-Hand Luxury Goods by Perceived Value

Sustainability, 2022-08, Vol.14 (16), p.10397

2022

Volltextzugriff (PDF)

The Value of Semantics in Food and Wine Labeling: Research on Italian Wine Consumers

Sustainability, 2022-07, Vol.14 (14), p.8867

2022

Volltextzugriff (PDF)

The Relationship between Green Country Image, Green Trust, and Purchase Intention of Korean Products: Focusing on Vietnamese Gen Z Consumers

Sustainability, 2020-06, Vol.12 (12), p.5098

Lee, You-Kyung

2020

Volltextzugriff (PDF)

Consumer Acceptance of Genome-Edited Foods in Japan

Sustainability, 2023-06, Vol.15 (12), p.9662

2023

Volltextzugriff (PDF)

Attracted to or Locked In? Explaining Consumer Loyalty toward Airbnb

Sustainability, 2020-04, Vol.12 (7), p.2814

2020

Volltextzugriff (PDF)

The Role of Company-Cause Fit and Company Involvement in Consumer Responses to CSR Initiatives: A Meta-Analytic Review

Sustainability, 2017-06, Vol.9 (6), p.1016

Zasuwa, Grzegorz

2017

Volltextzugriff (PDF)

Understanding the Relationship between Past Experience of a Sports Mega-Event and Current Spectatorship: The Mediating Role of Nostalgia

Sustainability, 2021-03, Vol.13 (6), p.3504

2021

Volltextzugriff (PDF)

Analysis of Factors Influencing the Choice between Ownership and Sharing: Qualitative and Quantitative Survey Results on Car Sharing Service Users Conducted in Japan

Sustainability, 2022-10, Vol.14 (19), p.12886

2022

Volltextzugriff (PDF)

The Influence of High–Low Power on Green Consumption: The Moderating Effect of Impression Management Motivation

Sustainability, 2019-08, Vol.11 (16), p.4287

2019

Volltextzugriff (PDF)

Who Became Victims of Financial Frauds during the COVID-19 Pandemic in Japan?

Sustainability, 2023-02, Vol.15 (4), p.2865

2023

Volltextzugriff (PDF)

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Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention

Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market

Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth

The Effect of Color Saturation of Travel Pictures on Consumer Appeal

Analysis of Consumers’ Electric Vehicle Purchase Intentions: An Expansion of the Theory of Planned Behavior

Direct Expression or Indirect Transmission? An Empirical Research on the Impacts of Explicit and Implicit Appeals in Green Advertising

Applying Effective Sensory Marketing to Sustainable Coffee Shop Business Management

User Acceptance of Mobile Apps for Restaurants: An Expanded and Extended UTAUT-2

Electric Vehicle Owners’ Perception of Remanufactured Batteries: An Empirical Study in China

The Role of Anthropomorphic Messengers in Sustainable Participatory Corporate Social Responsibility: Focusing on Messenger’s Facial Expression and Participation Effort

Indonesians’ Perceptions of Auto Parts Remanufactured in China: Implications for Global Remanufacturing Operations

Mobile Payment Adoption in the Age of Digital Transformation: The Case of Apple Pay

Linking Corporate Social Responsibility, Consumer Identification and Purchasing Intention

Using Virtual Gifts on Live Streaming Platforms as a Sustainable Strategy to Stimulate Consumers’ Green Purchase Intention

Antecedents of Electric Vehicle Purchase Intention from the Consumer’s Perspective: A Systematic Literature Review

A Study on the Effects of Consumers' Perception and Purchasing Behavior for Second-Hand Luxury Goods by Perceived Value

The Value of Semantics in Food and Wine Labeling: Research on Italian Wine Consumers

The Relationship between Green Country Image, Green Trust, and Purchase Intention of Korean Products: Focusing on Vietnamese Gen Z Consumers

Consumer Acceptance of Genome-Edited Foods in Japan

Attracted to or Locked In? Explaining Consumer Loyalty toward Airbnb

The Role of Company-Cause Fit and Company Involvement in Consumer Responses to CSR Initiatives: A Meta-Analytic Review

Understanding the Relationship between Past Experience of a Sports Mega-Event and Current Spectatorship: The Mediating Role of Nostalgia

Analysis of Factors Influencing the Choice between Ownership and Sharing: Qualitative and Quantitative Survey Results on Car Sharing Service Users Conducted in Japan

The Influence of High–Low Power on Green Consumption: The Moderating Effect of Impression Management Motivation

Who Became Victims of Financial Frauds during the COVID-19 Pandemic in Japan?

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