Sie befinden Sich nicht im Netzwerk der Universität Paderborn. Der Zugriff auf elektronische Ressourcen ist gegebenenfalls nur via VPN oder Shibboleth (DFN-AAI) möglich. mehr Informationen...
Sortiert nach
    Datensatz exportieren als...
  • BibTeX
The Change in Representation of Women in Perfume Advertisements with Respect to Power
2023
    Datensatz exportieren als...
  • BibTeX
Contextualizing Search: An Analysis of the Impacts of Construal Level Theory, Mood, and Product Type on Search Engine Activity
2023
Link zum Volltext
Verfügbarkeit prüfen
    Datensatz exportieren als...
  • BibTeX
Developing Evidence for the ‘Bespoke-Risk Environment’ Within the Evolving Landscape of Gambling
2023
    Datensatz exportieren als...
  • BibTeX
Correlation of Motivations to View Facebook Video Advertisements with Willingness to View Future Advertisements
2023
    Datensatz exportieren als...
  • BibTeX
The Glitz and Glamour Platform Economy: Issues for Instagram Monetization for Influencers in Nairobi, Kenya
2023
    Datensatz exportieren als...
  • BibTeX
Drip or Drop: Evidence on State Dependence and Consumption Constraints from TV Streaming
2023
    Datensatz exportieren als...
  • BibTeX
The Impact of Follower-Influencer Relationship Stages on Consumers’ Perceptions and Behavioral Intentions in the Context of Influencer Marketing
2023
Link zum Volltext
Verfügbarkeit prüfen
    Datensatz exportieren als...
  • BibTeX
Relationship Between Content Characteristics and Audience Responses: A Large-Scale Investigation of Text (News) and Video (TV Advertising)
2023
Link zum Volltext
Verfügbarkeit prüfen
    Datensatz exportieren als...
  • BibTeX
Race and Sunrays: An Exploration of Skinfluencer Appeal Effects on the Behavioral Intentions of Black Individuals in Relations to Sunscreen
2023
    Datensatz exportieren als...
  • BibTeX
Cis-Male Perspectives on Advertising and Marketing Design for Farm-to-Table Restaurants
2023
    Datensatz exportieren als...
  • BibTeX
Three Essays on the Economics of Video Games Platforms
2023
    Datensatz exportieren als...
  • BibTeX
Kadina Şiddeti̇ Azaltmayi Amaçlayan Reklama Yöneli̇k Kadinlarin Tutumu
2023
    Datensatz exportieren als...
  • BibTeX
Reklamdan kaçınmanın Yeni Medya Bağlamında Incelenmesi
2023
    Datensatz exportieren als...
  • BibTeX
The Dissemination of Misinformation through Deepfakes on Social Media and Its Effects on Political and Social Polarization
2023
    Datensatz exportieren als...
  • BibTeX
Recruiting Generation Z for the U.S. Army: A Descriptive Qualitative Case Study
2023
    Datensatz exportieren als...
  • BibTeX
Understanding Video Ads on Social Media Platforms
2023
Link zum Volltext
Verfügbarkeit prüfen
    Datensatz exportieren als...
  • BibTeX
Nonprofit Marketing and Communication Personnel Job Satisfaction: The Effects of Role Conflict and Role Ambiguity
2023
    Datensatz exportieren als...
  • BibTeX
Relationship Among Social Media, Commercial Real Estate Type, and Real-Estate Funding Success: Quantitative Correlational Study
2023
    Datensatz exportieren als...
  • BibTeX
The Evolution of Women's Representation in Super Bowl Commercials
2022
Link zum Volltext
Verfügbarkeit prüfen
    Datensatz exportieren als...
  • BibTeX
Whose Message Is More Powerful? Comparing the Effect of Virtual Influencers and Human Celebrities on Social Media Persuasion Depending on Perceived Source Characteristics and Nutrition of Instagram Food Messages
2022
    Datensatz exportieren als...
  • BibTeX
When Foreign Support Becomes a Liability
2022
    Datensatz exportieren als...
  • BibTeX
Development of a News Subscription Motivation Scale
2022
    Datensatz exportieren als...
  • BibTeX
The Angle through The Rings: College Students’ Perception Of The 2020 Tokyo Olympic Games
2022
    Datensatz exportieren als...
  • BibTeX
Essays in Online News Consumption
2022
    Datensatz exportieren als...
  • BibTeX
Privacy and Fairness for Online Targeted Advertising
2022
1 – 25 von 2.492
Suche als RSS-Feed
Aktive Filter
KollektionNexis
KollektionWiley Online Library - AutoHoldings Journals
ThemaBusiness
ThemaManagement
ThemaSocial Sciences
KollektionProQuest Dissertations & Theses A&I
ThemaMarketing
ThemaMass Communications
Suchergebnisse filtern
Filter anzeigen