UB Paderborn / Katalog / Suche / in CDI

The American Customer Satisfaction Index: Nature, Purpose, and Findings

Journal of marketing, 1996-10, Vol.60 (4), p.7-18

1996

Volltextzugriff (PDF)

Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model

Marketing science (Providence, R.I.), 1994-07, Vol.13 (3), p.224-247

1994

Volltextzugriff (PDF)

The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China

Journal of marketing, 1998-01, Vol.62 (1), p.89-100

1998

Volltextzugriff (PDF)

Applying netnography to market research: The case of the online forum

Journal of targeting, measurement and analysis for marketing, 2010-03, Vol.18 (1), p.17-31

2010

Volltextzugriff (PDF)

The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions

Journal of marketing, 1998-01, Vol.62 (1), p.33-47

1998

Volltextzugriff (PDF)

Beyond the Many Faces of Price: An Integration of Pricing Strategies

Journal of marketing, 1986-10, Vol.50 (4), p.146-160

Tellis, Gerard J.

1986

Volltextzugriff (PDF)

Brand imitation and its effects on innovation, competition, and brand equity

Business horizons, 1999-11, Vol.42 (6), p.9-18

1999

Volltextzugriff (PDF)

Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

Journal of marketing, 1999-01, Vol.63 (1), p.75-87

1999

Volltextzugriff (PDF)

Bundle-Size Pricing as an Approximation to Mixed Bundling

The American economic review, 2011-02, Vol.101 (1), p.263-303

2011

Volltextzugriff (PDF)

Can Package Size Accelerate Usage Volume?

Journal of marketing, 1996-07, Vol.60 (3), p.1-14

Wansink, Brian

1996

Volltextzugriff (PDF)

Can Repeating an Advertisement More Frequently Than the Competition Affect Brand Preference in a Mature Market?

Journal of marketing, 1995-04, Vol.59 (2), p.32-42

1995

Volltextzugriff (PDF)

The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification

Journal of targeting, measurement and analysis for marketing, 2010-09, Vol.18 (3-4), p.167-176

2010

Volltextzugriff (PDF)

Characteristics of Dual Product Users: The Case of Mobile Phone Market

Annals of Business Administrative Science, 2016/06/15, Vol.15(3), pp.149-161

2016

Volltextzugriff (PDF)

Classifying Products Strategically

Journal of marketing, 1986-07, Vol.50 (3), p.24-42

1986

Volltextzugriff (PDF)

The Coming Downsizing of Real Estate: Implications of Technology

The journal of real estate portfolio management, 1997-01, Vol.3 (1), p.1-18

1997

Volltextzugriff (PDF)

The Company and the Product: Corporate Associations and Consumer Product Responses

Journal of marketing, 1997-01, Vol.61 (1), p.68-84

1997

Volltextzugriff (PDF)

The Comparative Advantage Theory of Competition

Journal of marketing, 1995-04, Vol.59 (2), p.1-15

1995

Volltextzugriff (PDF)

Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

Journal of marketing, 1994-07, Vol.58 (3), p.97-105

1994

Volltextzugriff (PDF)

A Conceptual Model of Service Quality and Its Implications for Future Research

Journal of marketing, 1985-10, Vol.49 (4), p.41-50

1985

Volltextzugriff (PDF)

The Consequences of Dysfunctional Customer Behavior

Journal of service research : JSR, 2003-11, Vol.6 (2), p.144-161

2003

Volltextzugriff (PDF)

Consideration of time pressure in the limited time edition products

Annals of Business Administrative Science, 2018/12/15, Vol.17(6), pp.251-261

Mitomi, Yuki

2018

Volltextzugriff (PDF)

A Constrained Unfolding Methodology for Product Positioning

Marketing science (Providence, R.I.), 1986-01, Vol.5 (1), p.1-19

1986

Volltextzugriff (PDF)

Consumer Behavior and Product Performance: An Alternative Conceptualization

Journal of marketing, 1975-10, Vol.39 (4), p.1-6

1975

Volltextzugriff (PDF)

Consumer ethnocentrism: A test of antecedents and moderators

Journal of the Academy of Marketing Science, 1995-12, Vol.23 (1), p.26-37

1995

Volltextzugriff (PDF)

Consumer Price Search and Platform Design in Internet Commerce

The American economic review, 2018-07, Vol.108 (7), p.1820-1859

2018

Volltextzugriff (PDF)

Menü

Weitere Dienste

Einstellungen

The American Customer Satisfaction Index: Nature, Purpose, and Findings

Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model

The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China

Applying netnography to market research: The case of the online forum

The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions

Beyond the Many Faces of Price: An Integration of Pricing Strategies

Brand imitation and its effects on innovation, competition, and brand equity

Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

Bundle-Size Pricing as an Approximation to Mixed Bundling

Can Package Size Accelerate Usage Volume?

Can Repeating an Advertisement More Frequently Than the Competition Affect Brand Preference in a Mature Market?

The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification

Characteristics of Dual Product Users: The Case of Mobile Phone Market

Classifying Products Strategically

The Coming Downsizing of Real Estate: Implications of Technology

The Company and the Product: Corporate Associations and Consumer Product Responses

The Comparative Advantage Theory of Competition

Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

A Conceptual Model of Service Quality and Its Implications for Future Research

The Consequences of Dysfunctional Customer Behavior

Consideration of time pressure in the limited time edition products

A Constrained Unfolding Methodology for Product Positioning

Consumer Behavior and Product Performance: An Alternative Conceptualization

Consumer ethnocentrism: A test of antecedents and moderators

Consumer Price Search and Platform Design in Internet Commerce

Aktive Filter

Suchergebnisse filtern