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Influencer: The Science Behind Swaying Others

1st, 2021

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Influencer

2020

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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Katz, Helen

2nd Edition, 2003

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The Pool Lane One: Making a Splash with Online Video

Journal of interactive advertising, 2010-03, Vol.10 (2), p.72-77

Katz, Helen

2010

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Picosecond InfraRed Laser-Mass Spectrometry for Rapid Detection of Skin Cancers

Katz, Lauren Helen

2023

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Picosecond InfraRed Laser-Mass Spectrometry for Rapid Detection of Skin Cancers

Katz, Lauren Helen

2023

Volltextzugriff (PDF)

Media planning and buying

The Advertising Handbook, 2018, Vol.1, p.77-87

4, 2018

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How Influence is Measured and Evaluated

Influencer, 2021, p.86-97

1, 2021

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Who are the Influencers?

Influencer, 2021, p.41-59

1, 2021

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Barriers and Challenges to Consider

Influencer, 2021, p.76-85

1, 2021

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The Future for Influencers

Influencer, 2021, p.98-110

1, 2021

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How Influencers are Regulated

Influencer, 2021, p.60-75

1, 2021

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Influencers in the Marketing Ecosystem

Influencer, 2021, p.10-26

1, 2021

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Endorsers and Influencers Clarifying the Boundaries

Influencer, 2021, p.27-40

1, 2021

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Introduction to Influencers

Influencer, 2021, p.1-9

1, 2021

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CHAPTER FIVE Terms, Calculations, and Considerations

Media Handbook, 2003

2003

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CHAPTER FOUR Exploring the Media

Media Handbook, 2003

2003

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CHAPTER TWO Media in the Marketing Context

Media Handbook, 2003

2003

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APPENDIX B: List of Media Organizations

Media Handbook, 2003

2003

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THE MEDIA HANDBOOK: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Media Handbook, 2003

2003

Volltextzugriff (PDF)

CHAPTER EIGHT Making the Media Buys

Media Handbook, 2003

2003

Volltextzugriff (PDF)

CHAPTER ONE What Is Media?

Media Handbook, 2003

2003

Volltextzugriff (PDF)

FOREWORD

Media Handbook, 2003

2003

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CONTENTS IN BRIEF

Media Handbook, 2003

2003

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CHAPTER SIX Creating the Plan

Media Handbook, 2003

2003

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Influencer: The Science Behind Swaying Others

Influencer

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

The Pool Lane One: Making a Splash with Online Video

Picosecond InfraRed Laser-Mass Spectrometry for Rapid Detection of Skin Cancers

Picosecond InfraRed Laser-Mass Spectrometry for Rapid Detection of Skin Cancers

Media planning and buying

How Influence is Measured and Evaluated

Who are the Influencers?

Barriers and Challenges to Consider

The Future for Influencers

How Influencers are Regulated

Influencers in the Marketing Ecosystem

Endorsers and Influencers Clarifying the Boundaries

Introduction to Influencers

CHAPTER FIVE Terms, Calculations, and Considerations

CHAPTER FOUR Exploring the Media

CHAPTER TWO Media in the Marketing Context

APPENDIX B: List of Media Organizations

THE MEDIA HANDBOOK: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

CHAPTER EIGHT Making the Media Buys

CHAPTER ONE What Is Media?

FOREWORD

CONTENTS IN BRIEF

CHAPTER SIX Creating the Plan

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