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Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness

Journal of marketing research, 2020-02, Vol.57 (1), p.20-34

2020

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The Importance of Price Beliefs in Consumer Search

Journal of marketing research, 2021-04, Vol.58 (2), p.321-342

2021

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The Moral Significance of Aesthetics in Nature Imagery

Psychological science, 2022-09, Vol.33 (9), p.1372-1385

2022

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Category-Based Screening in Choice of Complementary Products

Journal of marketing research, 2009-08, Vol.46 (4), p.518-530

2009

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Predicting Joint Choice Using Individual Data

Marketing science (Providence, R.I.), 2010-01, Vol.29 (1), p.139-157

2010

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Can firms benefit from integrating high-frequency survey measures with objective service quality data?

International journal of research in marketing, 2023-09, Vol.40 (3), p.513-533

2023

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Private Label Imitation of a National Brand: Implications for Consumer Choice and Law

Journal of marketing research, 2014-12, Vol.51 (6), p.657-675

2014

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Marketing at Ross: 100 Years of Academic and Business Impact

Customer needs and solutions, 2024-12, Vol.11 (1), p.6, Article 6

2024

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Raising the BAR: Bias Adjustment of Recognition Tests in Advertising

Journal of marketing research, 2010-06, Vol.47 (3), p.387-400

2010

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Tipping the Scale: The Role of Discriminability in Conjoint Analysis

Journal of marketing research, 2017-04, Vol.54 (2), p.279-292

2017

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Editorial: Next Steps for Frontiers in Marketing Science

Marketing science (Providence, R.I.), 2022-09, Vol.41 (5), p.871-872

2022

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Tipping the Scale: The Role of Discriminability in Conjoint Analysis

Journal of marketing research, 2017-04, Vol.54 (2), p.1

2017

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Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit

Marketing science (Providence, R.I.), 2008-05, Vol.27 (3), p.474-491

2008

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The role of network embeddedness in film success

International journal of research in marketing, 2016-06, Vol.33 (2), p.328-342

2016

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Brand Portfolio Promotions

Journal of marketing research, 2008-08, Vol.45 (4), p.391-402

2008

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Private Label Imitation of a National Brand: Implications for Consumer Choice and Law

Journal of marketing research, 2014-12, Vol.51 (6), p.1

2014

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Modeling Choice Interdependence in a Social Network

Marketing science (Providence, R.I.), 2013-11, Vol.32 (6), p.977-997

2013

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Research Note--Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit

Marketing science (Providence, R.I.), 2008-05, Vol.27 (3), p.474-491

2008

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The Importance of Price Beliefs in Consumer Search

SSRN Electronic Journal

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Advancing Non-compensatory Choice Models in Marketing

Customer needs and solutions, 2018-03, Vol.5 (1-2), p.82-92

2018

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Understanding the Role of Preference Revision and Concession in Group Decisions

Journal of marketing research, 2002-08, Vol.39 (3), p.336-349

2002

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Assessing Strategic Customer Behavior under Bounded Rationality: An Abstract

Marketing Opportunities and Challenges in a Changing Global Marketplace, 2020, p.591-592

2020

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The Value of High-Frequency Service Data: An Empirical Analysis

SSRN Electronic Journal, 2015

2015

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The impact of overlapping product features on a multibrand manufacturer's portfolio profit

Aribarg, Anocha

2003

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Consumer Responses to Native Advertising

SSRN Electronic Journal

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Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness

The Importance of Price Beliefs in Consumer Search

The Moral Significance of Aesthetics in Nature Imagery

Category-Based Screening in Choice of Complementary Products

Predicting Joint Choice Using Individual Data

Can firms benefit from integrating high-frequency survey measures with objective service quality data?

Private Label Imitation of a National Brand: Implications for Consumer Choice and Law

Marketing at Ross: 100 Years of Academic and Business Impact

Raising the BAR: Bias Adjustment of Recognition Tests in Advertising

Tipping the Scale: The Role of Discriminability in Conjoint Analysis

Editorial: Next Steps for Frontiers in Marketing Science

Tipping the Scale: The Role of Discriminability in Conjoint Analysis

Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit

The role of network embeddedness in film success

Brand Portfolio Promotions

Private Label Imitation of a National Brand: Implications for Consumer Choice and Law

Modeling Choice Interdependence in a Social Network

Research Note--Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit

The Importance of Price Beliefs in Consumer Search

Advancing Non-compensatory Choice Models in Marketing

Understanding the Role of Preference Revision and Concession in Group Decisions

Assessing Strategic Customer Behavior under Bounded Rationality: An Abstract

The Value of High-Frequency Service Data: An Empirical Analysis

The impact of overlapping product features on a multibrand manufacturer's portfolio profit

Consumer Responses to Native Advertising

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