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Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia

International review of management and marketing, 2023-05, Vol.13 (3), p.25-32

2023

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Prevalence of Child-Directed Marketing on Breakfast Cereal Packages before and after Chile's Food Marketing Law: A Pre- and Post-Quantitative Content Analysis

International journal of environmental research and public health, 2019-11, Vol.16 (22), p.4501

2019

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Marketing Systems—A Core Macromarketing Concept

Journal of macromarketing, 2007-09, Vol.27 (3), p.227-242

Layton, Roger A.

2007

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Tendencias y perspectivas del marketing en las pymes

Contabilidad y negocios, 2021-01, Vol.16 (32), p.129-142

2021

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COVID-washing of ultra-processed products: the content of digital marketing on Facebook during the COVID-19 pandemic in Uruguay

Public health nutrition, 2021-04, Vol.24 (5), p.1142-1152

2021

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Measuring Green Marketing: Scale Development and Validation

Energies (Basel), 2022-02, Vol.15 (3), p.718

2022

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StayHome today so we can #TravelTomorrow: tourism destinations' digital marketing strategies during the Covid-19 pandemic

Journal of travel & tourism marketing, 2021-10, Vol.38 (8), p.819-832

2021

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The prevalence and audience reach of food and beverage advertising on Chilean television according to marketing tactics and nutritional quality of products

Public health nutrition, 2019-04, Vol.22 (6), p.1113-1124

2019

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Green Marketing in the Digital Age: A Systematic Literature Review

Sustainability, 2023-08, Vol.15 (16), p.12369

2023

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Current global green marketing standard: changing market and company branding

International journal of system assurance engineering and management, 2022-03, Vol.13 (Suppl 1), p.727-735

2022

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Selling second best: how infant formula marketing works

Globalization and health, 2020-08, Vol.16 (1), p.77-77, Article 77

2020

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eWOM credibility on social networking sites: A framework

Journal of marketing communications, 2017-03, Vol.23 (2), p.149-161

2017

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Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa

International review of management and marketing, 2024, Vol.14 (1), p.11-19

2024

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A method to detect influencers in social networks based on the combination of amplification factors and content creation

PloS one, 2022-10, Vol.17 (10), p.e0274596-e0274596

2022

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Proposição de um plano de marketing digital para um escritório contábil

GeSec : Revista de Gestão e Secretariado, 2023-04, Vol.14 (4), p.5614-5639

2023

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Sustainable Marketing and the Role of Social Media: An Experimental Study Using Natural Language Processing (NLP)

Sustainability, 2023-03, Vol.15 (6), p.5443

2023

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The Power of Packaging: A Scoping Review and Assessment of Child-Targeted Food Packaging

Nutrients, 2020-03, Vol.12 (4), p.958

2020

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The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels

Sustainability, 2021-12, Vol.13 (24), p.13679

2021

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European consumer preferences for beef with nutrition and health claims: A multi-country investigation using discrete choice experiments

Food policy, 2014-02, Vol.44, p.167-176

2014

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Online and mobile marketing strategies as drivers of brand love in sports teams: Findings from Real Madrid

International journal of sports marketing & sponsorship, 2016-08, Vol.17 (3), p.202-218

Baena, Verónica

2016

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The Organic Marketing Nexus: The Effect of Unpaid Marketing Practices on Consumer Engagement

Sustainability, 2023-01, Vol.15 (1), p.148

2023

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The Strategic Role of Third-Party Marketplaces in Retailing

Production and operations management, 2014-11, Vol.23 (11), p.1937-1949

2014

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An Analysis of Cause-Related and Social Marketing Strategies in the South African Sport Management Industry

SAGE open, 2022-04, Vol.12 (2), p.215824402211081

2022

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The Dynamics of Search Engine Marketing for Tourist Destinations

Journal of travel research, 2011-07, Vol.50 (4), p.365-377

2011

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Unleashing the importance of creativity, experience and intellectual capital in the adaptation of export marketing strategy and competitive position

PloS one, 2020-11, Vol.15 (11), p.e0241670-e0241670

2020

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Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia

Prevalence of Child-Directed Marketing on Breakfast Cereal Packages before and after Chile's Food Marketing Law: A Pre- and Post-Quantitative Content Analysis

Marketing Systems—A Core Macromarketing Concept

Tendencias y perspectivas del marketing en las pymes

COVID-washing of ultra-processed products: the content of digital marketing on Facebook during the COVID-19 pandemic in Uruguay

Measuring Green Marketing: Scale Development and Validation

StayHome today so we can #TravelTomorrow: tourism destinations' digital marketing strategies during the Covid-19 pandemic

The prevalence and audience reach of food and beverage advertising on Chilean television according to marketing tactics and nutritional quality of products

Green Marketing in the Digital Age: A Systematic Literature Review

Current global green marketing standard: changing market and company branding

Selling second best: how infant formula marketing works

eWOM credibility on social networking sites: A framework

Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa

A method to detect influencers in social networks based on the combination of amplification factors and content creation

Proposição de um plano de marketing digital para um escritório contábil

Sustainable Marketing and the Role of Social Media: An Experimental Study Using Natural Language Processing (NLP)

The Power of Packaging: A Scoping Review and Assessment of Child-Targeted Food Packaging

The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels

European consumer preferences for beef with nutrition and health claims: A multi-country investigation using discrete choice experiments

Online and mobile marketing strategies as drivers of brand love in sports teams: Findings from Real Madrid

The Organic Marketing Nexus: The Effect of Unpaid Marketing Practices on Consumer Engagement

The Strategic Role of Third-Party Marketplaces in Retailing

An Analysis of Cause-Related and Social Marketing Strategies in the South African Sport Management Industry

The Dynamics of Search Engine Marketing for Tourist Destinations

Unleashing the importance of creativity, experience and intellectual capital in the adaptation of export marketing strategy and competitive position

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