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Intercultural Marketing: Theory and Practice

Beveridge, Ivana

1st edition, 2021

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The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

Current issues in tourism, 2022-03, Vol.25 (5), p.823-843

2022

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Does digital content marketing affect tourism consumer behavior? An extension of technology acceptance model

Journal of consumer behaviour, 2021-01, Vol.20 (1), p.61-75

2021

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Direct marketing campaigns in retail banking with the use of deep learning and random forests

Expert systems with applications, 2019-11, Vol.134, p.28-35

2019

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Whatever the customer wants, the customer gets? Exploring the gap between consumer preferences and default electricity products in Germany

Energy policy, 2013-02, Vol.53, p.311-322

2013

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A method to detect influencers in social networks based on the combination of amplification factors and content creation

PloS one, 2022-10, Vol.17 (10), p.e0274596-e0274596

2022

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Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa

International review of management and marketing, 2024, Vol.14 (1), p.11-19

2024

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Marketing and Consumption in Modern Japan

Usui, Kazuo

1, 2014

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Information technology and marketing: an important partnership for decades

Industrial management + data systems, 2021-02, Vol.121 (1), p.123-157

2021

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Investigating the impact of social media advertising features on customer purchase intention

International journal of information management, 2018-10, Vol.42, p.65-77

Alalwan, Ali Abdallah

2018

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Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment

Sustainability, 2022-09, Vol.14 (18), p.11703

2022

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Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis

Sustainability, 2023-02, Vol.15 (3), p.2744

2023

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Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption

PloS one, 2021-12, Vol.16 (12), p.e0260145-e0260145

2021

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Islam, Marketing and Consumption: Critical perspectives on the intersections

1, 2016

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Mediating Role of Perceived Switching Costs between Relationship Marketing Practices and Customer Loyalty: Evidence from Banks

Journal of relationship marketing (Binghamton, N.Y.), 2024-07, Vol.23 (3), p.189-219

2024

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Identification of influencers — Measuring influence in customer networks

Decision Support Systems, 2008-12, Vol.46 (1), p.233-253

2008

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How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love

Computers in human behavior, 2018-11, Vol.88, p.121-133

2018

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Online engagement factors on Facebook brand pages

Social network analysis and mining, 2013-12, Vol.3 (4), p.843-861

2013

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Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation

International journal of information management, 2017-06, Vol.37 (3), p.229-240

2017

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Conversion paths of online consumers: A sequential pattern mining approach

Expert systems with applications, 2022-09, Vol.202, p.117253, Article 117253

Nam, Kihwan

2022

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What Makes Customers More Engaged on Social Media? An Investigation of Customers' Responses to Brand-Generated Content on Twitter

Journal of promotion management, 2024, Vol.30 (1), p.49-76

2024

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Smart Digital Marketing Capabilities for Sustainable Property Development: A Case of Malaysia

Sustainability, 2020-07, Vol.12 (13), p.5402

2020

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Thematic analysis of destination images for social media engagement marketing

Industrial management + data systems, 2021-06, Vol.121 (6), p.1375-1397

2021

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Development and validation of the scale for measuring digital marketing orientation in the hotel industry

Ekonomski vjesnik, 2021-01, Vol.34 (1), p.115-129

Mahmutović, Kenan

2021

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Consumer Awareness of Biodegradability of Food Products Packaging

Sustainability, 2023-09, Vol.15 (18), p.13980

2023

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Intercultural Marketing: Theory and Practice

The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

Does digital content marketing affect tourism consumer behavior? An extension of technology acceptance model

Direct marketing campaigns in retail banking with the use of deep learning and random forests

Whatever the customer wants, the customer gets? Exploring the gap between consumer preferences and default electricity products in Germany

A method to detect influencers in social networks based on the combination of amplification factors and content creation

Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa

Marketing and Consumption in Modern Japan

Information technology and marketing: an important partnership for decades

Investigating the impact of social media advertising features on customer purchase intention

Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment

Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis

Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption

Islam, Marketing and Consumption: Critical perspectives on the intersections

Mediating Role of Perceived Switching Costs between Relationship Marketing Practices and Customer Loyalty: Evidence from Banks

Identification of influencers — Measuring influence in customer networks

How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love

Online engagement factors on Facebook brand pages

Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation

Conversion paths of online consumers: A sequential pattern mining approach

What Makes Customers More Engaged on Social Media? An Investigation of Customers' Responses to Brand-Generated Content on Twitter

Smart Digital Marketing Capabilities for Sustainable Property Development: A Case of Malaysia

Thematic analysis of destination images for social media engagement marketing

Development and validation of the scale for measuring digital marketing orientation in the hotel industry

Consumer Awareness of Biodegradability of Food Products Packaging

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