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The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Journal of marketing education, 2019-04, Vol.41 (1), p.32-46

2019

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Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing

Technological forecasting & social change, 2023-01, Vol.186, p.122128, Article 122128

2023

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The value relevance of digital marketing capabilities to firm performance

Journal of the Academy of Marketing Science, 2022-07, Vol.50 (4), p.666-688

2022

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Quick Guide Digital Marketing Roadmap: Analyse, Konzeptentwicklung Und Erfolgsmessung Ihres Digitalen Marketings

1st Aufl 2022nd edition, 2022

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AI-powered Digital Transformation: Tools, Benefits and Challenges for Marketers – Case Study of LPP

Procedia computer science, 2023, Vol.219, p.397-404

Gołąb-Andrzejak, Edyta

2023

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Digitales Mittelstandsmarketing: LEADS Erfolgreich Generieren Durch B2B Marketing

Grave, Klaus-Peter

1. Auflage 2022, 2022

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Value Realization in the Phygital Reality Market: Consumption and Service under Conflation of the Physical, Digital, and Virtual Worlds

1, 2023

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Digital marketing activities by Dutch place management partnerships: A resource-based view

Cities, 2022-04, Vol.123, p.103548, Article 103548

2022

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Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

International small business journal, 2021-06, Vol.39 (4), p.350-371

2021

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Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience Through Digital Customer Engagement

1, 2023

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Implementation of Digital Marketing Strategy and Preparation of Financial Reports for Oti Snack & Catering UMKM in Cimahi City

Dinamisia (Online), 2023-04, Vol.7 (2), p.533-541

Rizki Indrawan

2023

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Visualizing Marketing: From Abstract to Intuitive

Kucuk, S. Umit

Second edition, 2023

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THE ROLE OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING STRATEGIES

Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2023-06 (3), p.127-134

POPESCU ANCA

2023

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Artificial Intelligence (AI): Revolutionizing Digital Marketing

Australasian marketing journal, 2021-08, Vol.29 (3), p.199-203

2021

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Relational Approaches to Digital Marketing and Digital Supply Chain Management

International conference KBO, 2022-06, Vol.28 (1), p.232-239

2022

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Digital Marketing As a Tool For Positioning the Artesanias Armev Company in Digital Media in the Canton Riobamba

ESPOCH congresses, 2022-06, p.412-439

2022

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Brand Management to Improve the Positioning of the “Commercial Encalada” Company

ESPOCH congresses, 2022-06, p.440-467

2022

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El impacto de las campañas de inbound marketing y growth hacking en las nuevas generaciones milenial de consumidores en Colombia

AD-GNOSIS, 2022-12, Vol.11 (11), p.1-11

2022

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Marketing digital y E-commerce para pymes en Colombia: seguridad y facilidad de transacciones móviles

Aibi revista de investigación, administración e ingeniería, 2024-05, Vol.12 (2), p.10-17

2024

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Marketing digital na promoção da atividade de fotógrafo em Portugal

Gestão e desenvolvimento (Viseu. Em linha), 2023-05 (31)

2023

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Conoces a tu Buyer Persona? Identifica a tu cliente para mejorar tu estrategia de Inbound Marketing

Investigaciones turísticas, 2024 (27), p.53-76

2024

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Exploring the Role of Artificial Intelligence in Digital Marketing Strategies

Journal of Business, Communication & Technology, 2024-06, p.54-65

2024

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The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry

Journal of marketing education, 2023-11

2023

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Marketing digital transforma la gestión de Pymes en Colombia

Cuadernos Latinoamericanos de Administraciâon (En linea), 2018-12, Vol.14 (27)

Striedinger Meléndez, Martha Patricia

2018

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Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey

Industrial marketing management, 2022-08, Vol.105, p.294-310

2022

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The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing

The value relevance of digital marketing capabilities to firm performance

Quick Guide Digital Marketing Roadmap: Analyse, Konzeptentwicklung Und Erfolgsmessung Ihres Digitalen Marketings

AI-powered Digital Transformation: Tools, Benefits and Challenges for Marketers – Case Study of LPP

Digitales Mittelstandsmarketing: LEADS Erfolgreich Generieren Durch B2B Marketing

Value Realization in the Phygital Reality Market: Consumption and Service under Conflation of the Physical, Digital, and Virtual Worlds

Digital marketing activities by Dutch place management partnerships: A resource-based view

Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience Through Digital Customer Engagement

Implementation of Digital Marketing Strategy and Preparation of Financial Reports for Oti Snack & Catering UMKM in Cimahi City

Visualizing Marketing: From Abstract to Intuitive

THE ROLE OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING STRATEGIES

Artificial Intelligence (AI): Revolutionizing Digital Marketing

Relational Approaches to Digital Marketing and Digital Supply Chain Management

Digital Marketing As a Tool For Positioning the Artesanias Armev Company in Digital Media in the Canton Riobamba

Brand Management to Improve the Positioning of the “Commercial Encalada” Company

El impacto de las campañas de inbound marketing y growth hacking en las nuevas generaciones milenial de consumidores en Colombia

Marketing digital y E-commerce para pymes en Colombia: seguridad y facilidad de transacciones móviles

Marketing digital na promoção da atividade de fotógrafo em Portugal

Conoces a tu Buyer Persona? Identifica a tu cliente para mejorar tu estrategia de Inbound Marketing

Exploring the Role of Artificial Intelligence in Digital Marketing Strategies

The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry

Marketing digital transforma la gestión de Pymes en Colombia

Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey

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