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Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions

Tourism & management studies, 2022-01, Vol.18 (3), p.37-47

2022

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Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases

1, 2012

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Vacationers and eWOM: Who Posts, and Why, Where, and What?

Journal of travel research, 2011-01, Vol.50 (1), p.15-26

2011

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Urban destination marketing in contemporary Europe: uniting theory and practice

Heeley, John

1st ed., 2015

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How the Spread of User-Generated Contents (UGC) Shapes International Tourism Distribution: Using Agent-Based Modeling to Inform Strategic UGC Marketing

Journal of travel research, 2021-09, Vol.60 (7), p.1469-1491

2021

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Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages

Journal of travel research, 2021-03, Vol.60 (3), p.670-686

2021

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Experience, Emotion, and Eudaimonia: A Consideration of Tourist Experiences and Well-being

Journal of travel research, 2017-05, Vol.56 (5), p.651-662

2017

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Gender Equality and Nation Branding in the Nordic Region

1, 2021

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The Routledge Handbook of Tourism Marketing

McCabe, Scott

1, 2014

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Advantaging Tourism Through Influencers: Applying Transaction Cost Theory to Recognize Top Hero, Hub, and Hygiene Content Tactics for Tourism Marketing

Journal of travel research, 2023-12

Saleh, Mahmoud Ibraheam

2023

Volltextzugriff (PDF)

Online and mobile marketing strategies as drivers of brand love in sports teams: Findings from Real Madrid

International journal of sports marketing & sponsorship, 2016-08, Vol.17 (3), p.202-218

Baena, Verónica

2016

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The Dynamics of Search Engine Marketing for Tourist Destinations

Journal of travel research, 2011-07, Vol.50 (4), p.365-377

2011

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The Marketing Effectiveness of Social Media in the Hotel Industry: A Comparison of Facebook and Twitter

Journal of hospitality & tourism research (Washington, D.C.), 2015-05, Vol.39 (2), p.147-169

2015

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Exploring the Implications of Virtual Reality Technology in Tourism Marketing: An Integrated Research Framework

The international journal of tourism research, 2016-03, Vol.18 (2), p.116-128

2016

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Improving Residents’ Quality of Life Through Sustainable Experiential Mega-Events: High- Versus Low-Context Cultures

Journal of hospitality & tourism research (Washington, D.C.), 2022-06, Vol.46 (5), p.979-1005

2022

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Emotional branding of a city for inciting resident and visitor place attachment

Place branding and public diplomacy, 2023-03, Vol.19 (1), p.93-102

2023

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Customer satisfaction in mountain hotels within UNESCO Global Geoparks: an empirical study based on sentiment analysis of online consumer reviews

Tourism & management studies, 2024-01, Vol.20 (1), p.35-47

2024

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City Branding and Promotion: The Strategic Approach

Cudny, Waldemar

1st, 2019

Volltextzugriff (PDF)

A Framework of Search Engine Use for Travel Planning

Journal of travel research, 2011-11, Vol.50 (6), p.587-601

2011

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Green purchase behavior of undergraduate students in Hong Kong

The Social science journal (Fort Collins), 2016-03, Vol.53 (1), p.67-76

2016

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Predicting Hotel Demand Using Destination Marketing Organization’s Web Traffic Data

Journal of travel research, 2014-07, Vol.53 (4), p.433-447

2014

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Personalized Tourism Recommendations and the E-Tourism User Experience

Journal of travel research, 2024-05, Vol.63 (5), p.1183-1200

2024

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Assessing the Effectiveness of Consumer Narratives for Destination Marketing

Journal of hospitality & tourism research (Washington, D.C.), 2011-02, Vol.35 (1), p.64-78

2011

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Travelers’ Psychological Ownership: A Systematic Review and Future Research Agenda

Journal of travel research, 2023-11, Vol.62 (8), p.1623-1646

2023

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Evaluating the effectiveness of destination marketing organisations' websites: evidence from China

The international journal of tourism research, 2010-09, Vol.12 (5), p.536-549

2010

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