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Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions

Tourism & management studies, 2022-01, Vol.18 (3), p.37-47

2022

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The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Journal of marketing education, 2019-04, Vol.41 (1), p.32-46

2019

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Exploring Students’ Motivation to Participate in Entrepreneurial Marketing Education

Journal of marketing education, 2023-12, Vol.45 (3), p.278-295

2023

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SoLoMo marketing as a global tool for enhancing awareness of eco–innovations in Slovak business environment

Equilibrium (Toruń ), 2020-03, Vol.15 (1), p.133-150

2020

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Reducing Student Exposure to Digital Food and Beverage Marketing: Policy and Practice Recommendations

The Journal of school health, 2023-07, Vol.93 (7), p.638-643

2023

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Vacationers and eWOM: Who Posts, and Why, Where, and What?

Journal of travel research, 2011-01, Vol.50 (1), p.15-26

2011

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Promotional Reviews: An Empirical Investigation of Online Review Manipulation

The American economic review, 2014-08, Vol.104 (8), p.2421-2455

2014

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Digital Marketing and Analytics Education: A Systematic Review

Journal of marketing education, 2024-04, Vol.46 (1), p.32-44

2024

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How the Spread of User-Generated Contents (UGC) Shapes International Tourism Distribution: Using Agent-Based Modeling to Inform Strategic UGC Marketing

Journal of travel research, 2021-09, Vol.60 (7), p.1469-1491

2021

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Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs

Equilibrium (Toruń ), 2020-09, Vol.15 (3), p.537-563

2020

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Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages

Journal of travel research, 2021-03, Vol.60 (3), p.670-686

2021

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Can new healthy luxury food products accelerate short food supply chain formation via social media marketing in high-income countries?

Agricultural and food economics, 2022-12, Vol.10 (1), p.31-31, Article 31

2022

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Value Creation in the Public Service Ecosystem: An Integrative Framework

Public administration review, 2022-07, Vol.82 (4), p.634-645

2022

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Are the "Best Buys" for Alcohol Control Still Valid? An Update on the Comparative Cost-Effectiveness of Alcohol Control Strategies at the Global Level

Journal of studies on alcohol and drugs, 2018-07, Vol.79 (4), p.514

2018

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Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty

Journal of marketing education, 2024-04, Vol.46 (1), p.18-31

2024

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Sales performance of direct food marketers: African American‐led operations

Applied economic perspectives and policy, 2024-03, Vol.46 (1), p.255-274

2024

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Experience, Emotion, and Eudaimonia: A Consideration of Tourist Experiences and Well-being

Journal of travel research, 2017-05, Vol.56 (5), p.651-662

2017

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Marketing efficiency and determinants of marketing channel choice by rice farmers in rural Tanzania: Evidence from Mbeya region, Tanzania

The Australian journal of agricultural and resource economics, 2020-10, Vol.64 (4), p.1239-1259

2020

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Advantaging Tourism Through Influencers: Applying Transaction Cost Theory to Recognize Top Hero, Hub, and Hygiene Content Tactics for Tourism Marketing

Journal of travel research, 2023-12

Saleh, Mahmoud Ibraheam

2023

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Online and mobile marketing strategies as drivers of brand love in sports teams: Findings from Real Madrid

International journal of sports marketing & sponsorship, 2016-08, Vol.17 (3), p.202-218

Baena, Verónica

2016

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Effects of COVID‐19 on U.S. Aquaculture Farms

Applied economic perspectives and policy, 2021-03, Vol.43 (1), p.355-367

2021

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Curbing members' opportunism in first‐tier and federated agricultural marketing cooperatives

Agribusiness (New York, N.Y.), 2022, Vol.38 (1), p.195-219

2022

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The Dynamics of Search Engine Marketing for Tourist Destinations

Journal of travel research, 2011-07, Vol.50 (4), p.365-377

2011

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Real-Time Context of Tobacco Marketing Exposure and Community Vulnerability—An Ecological Momentary Assessment Among Young Adults

Annals of behavioral medicine, 2022-06, Vol.56 (6), p.620-631

2022

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The Economics of Privacy

Journal of economic literature, 2016-06, Vol.54 (2), p.442-492

2016

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Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Exploring Students’ Motivation to Participate in Entrepreneurial Marketing Education

SoLoMo marketing as a global tool for enhancing awareness of eco–innovations in Slovak business environment

Reducing Student Exposure to Digital Food and Beverage Marketing: Policy and Practice Recommendations

Vacationers and eWOM: Who Posts, and Why, Where, and What?

Promotional Reviews: An Empirical Investigation of Online Review Manipulation

Digital Marketing and Analytics Education: A Systematic Review

How the Spread of User-Generated Contents (UGC) Shapes International Tourism Distribution: Using Agent-Based Modeling to Inform Strategic UGC Marketing

Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs

Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages

Can new healthy luxury food products accelerate short food supply chain formation via social media marketing in high-income countries?

Value Creation in the Public Service Ecosystem: An Integrative Framework

Are the "Best Buys" for Alcohol Control Still Valid? An Update on the Comparative Cost-Effectiveness of Alcohol Control Strategies at the Global Level

Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty

Sales performance of direct food marketers: African American‐led operations

Experience, Emotion, and Eudaimonia: A Consideration of Tourist Experiences and Well-being

Marketing efficiency and determinants of marketing channel choice by rice farmers in rural Tanzania: Evidence from Mbeya region, Tanzania

Advantaging Tourism Through Influencers: Applying Transaction Cost Theory to Recognize Top Hero, Hub, and Hygiene Content Tactics for Tourism Marketing

Online and mobile marketing strategies as drivers of brand love in sports teams: Findings from Real Madrid

Effects of COVID‐19 on U.S. Aquaculture Farms

Curbing members' opportunism in first‐tier and federated agricultural marketing cooperatives

The Dynamics of Search Engine Marketing for Tourist Destinations

Real-Time Context of Tobacco Marketing Exposure and Community Vulnerability—An Ecological Momentary Assessment Among Young Adults

The Economics of Privacy

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