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The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Journal of marketing education, 2019-04, Vol.41 (1), p.32-46

2019

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Exploring Students’ Motivation to Participate in Entrepreneurial Marketing Education

Journal of marketing education, 2023-12, Vol.45 (3), p.278-295

2023

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Vacationers and eWOM: Who Posts, and Why, Where, and What?

Journal of travel research, 2011-01, Vol.50 (1), p.15-26

2011

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How the Spread of User-Generated Contents (UGC) Shapes International Tourism Distribution: Using Agent-Based Modeling to Inform Strategic UGC Marketing

Journal of travel research, 2021-09, Vol.60 (7), p.1469-1491

2021

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Digital Marketing and Analytics Education: A Systematic Review

Journal of marketing education, 2024-04, Vol.46 (1), p.32-44

2024

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Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages

Journal of travel research, 2021-03, Vol.60 (3), p.670-686

2021

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Experience, Emotion, and Eudaimonia: A Consideration of Tourist Experiences and Well-being

Journal of travel research, 2017-05, Vol.56 (5), p.651-662

2017

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Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty

Journal of marketing education, 2024-04, Vol.46 (1), p.18-31

2024

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Advantaging Tourism Through Influencers: Applying Transaction Cost Theory to Recognize Top Hero, Hub, and Hygiene Content Tactics for Tourism Marketing

Journal of travel research, 2023-12

Saleh, Mahmoud Ibraheam

2023

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The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry

Journal of marketing education, 2024-12, Vol.46 (3), p.240-257

2024

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Analytics Capability in Marketing Education: A Practice-Informed Model

Journal of marketing education, 2021-12, Vol.43 (3), p.298-316

2021

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The Marketing Effectiveness of Social Media in the Hotel Industry: A Comparison of Facebook and Twitter

Journal of hospitality & tourism research (Washington, D.C.), 2015-05, Vol.39 (2), p.147-169

2015

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The Dynamics of Search Engine Marketing for Tourist Destinations

Journal of travel research, 2011-07, Vol.50 (4), p.365-377

2011

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Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach

Journal of marketing education, 2019-04, Vol.41 (1), p.47-59

2019

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Improving Residents’ Quality of Life Through Sustainable Experiential Mega-Events: High- Versus Low-Context Cultures

Journal of hospitality & tourism research (Washington, D.C.), 2022-06, Vol.46 (5), p.979-1005

2022

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Embedding the Sustainable Development Goals Into Higher Education Institutions’ Marketing Curriculum

Journal of marketing education, 2024-08, Vol.46 (2), p.155-174

2024

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The Evolution and Future of Retailing and Retailing Education

Journal of marketing education, 2018-04, Vol.40 (1), p.85-93

2018

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A strategic tourism marketing framework for sports mega events: The case of Athens Classic (Authentic) Marathon

Tourism economics : the business and finance of tourism and recreation, 2021-05, Vol.27 (3), p.466-481

2021

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Digital Marketing: The Time for a New “Academic Major” Has Arrived

Journal of marketing education, 2011-04, Vol.33 (1), p.93-106

Wymbs, Cliff

2011

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Examining the effects of sales and marketing on performance: An exploratory study of the timeshare industry

Tourism economics : the business and finance of tourism and recreation, 2023-11, Vol.29 (7), p.1947-1953

2023

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Post-Pandemic Marketing: Use of Business Crisis Recovery Frameworks to Enhance Entrepreneurial Marketing Education

Journal of marketing education, 2023-12, Vol.45 (3), p.211-225

2023

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Travelers’ Psychological Ownership: A Systematic Review and Future Research Agenda

Journal of travel research, 2023-11, Vol.62 (8), p.1623-1646

2023

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Changing Perceptions of Marketing Ethics and Social Responsibility in Principles of Marketing

Journal of marketing education, 2021-08, Vol.43 (2), p.244-259

2021

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Job Requirements for Marketing Graduates: Are There Differences in the Knowledge, Skills, and Personal Attributes Needed for Different Salary Levels?

Journal of marketing education, 2017-08, Vol.39 (2), p.69-81

2017

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Going beyond green: the "why and how" of integrating sustainability into the marketing curriculum

Journal of marketing education, 2008-04, Vol.30 (1), p.33-46

2008

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The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Exploring Students’ Motivation to Participate in Entrepreneurial Marketing Education

Vacationers and eWOM: Who Posts, and Why, Where, and What?

How the Spread of User-Generated Contents (UGC) Shapes International Tourism Distribution: Using Agent-Based Modeling to Inform Strategic UGC Marketing

Digital Marketing and Analytics Education: A Systematic Review

Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages

Experience, Emotion, and Eudaimonia: A Consideration of Tourist Experiences and Well-being

Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty

Advantaging Tourism Through Influencers: Applying Transaction Cost Theory to Recognize Top Hero, Hub, and Hygiene Content Tactics for Tourism Marketing

The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry

Analytics Capability in Marketing Education: A Practice-Informed Model

The Marketing Effectiveness of Social Media in the Hotel Industry: A Comparison of Facebook and Twitter

The Dynamics of Search Engine Marketing for Tourist Destinations

Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach

Improving Residents’ Quality of Life Through Sustainable Experiential Mega-Events: High- Versus Low-Context Cultures

Embedding the Sustainable Development Goals Into Higher Education Institutions’ Marketing Curriculum

The Evolution and Future of Retailing and Retailing Education

A strategic tourism marketing framework for sports mega events: The case of Athens Classic (Authentic) Marathon

Digital Marketing: The Time for a New “Academic Major” Has Arrived

Examining the effects of sales and marketing on performance: An exploratory study of the timeshare industry

Post-Pandemic Marketing: Use of Business Crisis Recovery Frameworks to Enhance Entrepreneurial Marketing Education

Travelers’ Psychological Ownership: A Systematic Review and Future Research Agenda

Changing Perceptions of Marketing Ethics and Social Responsibility in Principles of Marketing

Job Requirements for Marketing Graduates: Are There Differences in the Knowledge, Skills, and Personal Attributes Needed for Different Salary Levels?

Going beyond green: the "why and how" of integrating sustainability into the marketing curriculum

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