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The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Journal of marketing education, 2019-04, Vol.41 (1), p.32-46

2019

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Exploring Students’ Motivation to Participate in Entrepreneurial Marketing Education

Journal of marketing education, 2023-12, Vol.45 (3), p.278-295

2023

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Reducing Student Exposure to Digital Food and Beverage Marketing: Policy and Practice Recommendations

The Journal of school health, 2023-07, Vol.93 (7), p.638-643

2023

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Analytics Capability in Marketing Education: A Practice-Informed Model

Journal of marketing education, 2021-12, Vol.43 (3), p.298-316

2021

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Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach

Journal of marketing education, 2019-04, Vol.41 (1), p.47-59

2019

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The Evolution and Future of Retailing and Retailing Education

Journal of marketing education, 2018-04, Vol.40 (1), p.85-93

2018

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Digital Marketing: The Time for a New “Academic Major” Has Arrived

Journal of marketing education, 2011-04, Vol.33 (1), p.93-106

Wymbs, Cliff

2011

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Post-Pandemic Marketing: Use of Business Crisis Recovery Frameworks to Enhance Entrepreneurial Marketing Education

Journal of marketing education, 2023-12, Vol.45 (3), p.211-225

2023

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Job Requirements for Marketing Graduates: Are There Differences in the Knowledge, Skills, and Personal Attributes Needed for Different Salary Levels?

Journal of marketing education, 2017-08, Vol.39 (2), p.69-81

2017

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Going beyond green: the "why and how" of integrating sustainability into the marketing curriculum

Journal of marketing education, 2008-04, Vol.30 (1), p.33-46

2008

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What's in a Name? Re‐Branding and Re‐Framing School Health Education to School Boards and Legislators as Education for Health Literacy—A Commentary

The Journal of school health, 2021-08, Vol.91 (8), p.595-598

2021

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The Journal of Marketing Education: Past, Present, and Future

Journal of marketing education, 2012-12, Vol.34 (3), p.217-237

2012

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The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom

Journal of marketing education, 2019-08, Vol.41 (2), p.141-153

2019

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The Impact of Live Cases on Student Skill Development in Marketing Courses

Journal of marketing education, 2023-04, Vol.45 (1), p.55-69

2023

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From Lab to Market: Learning Entrepreneurial Marketing Through Multi-Semester, Stage-Gate, Capstone Project in STEM MBA

Journal of marketing education, 2023-12, Vol.45 (3), p.226-246

2023

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Integrating Metrics Across the Marketing Curriculum: The Digital and Social Media Opportunity

Journal of marketing education, 2015-08, Vol.37 (2), p.114-126

2015

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Understanding How Stand-Alone Sustainability Courses Are Taught in Marketing: A Global Baseline Analysis

Journal of marketing education, 2022-12, Vol.44 (3), p.337-361

2022

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Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service

Journal of marketing education, 2019-08, Vol.41 (2), p.127-140

2019

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The importance of institutional image to student satisfaction and loyalty within higher education

Higher education, 2009-07, Vol.58 (1), p.81-95

2009

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The Use and Value of Badges: Leveraging Salesforce Trailhead Badges for Marketing Technology Education

Journal of marketing education, 2021-04, Vol.43 (1), p.25-42

2021

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Heuristics and the Choice of Method in Entrepreneurial Marketing Education

Journal of marketing education, 2023-12, Vol.45 (3), p.296-308

2023

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Learning From Simulation Design to Develop Better Experiential Learning Initiatives: An Integrative Approach

Journal of marketing education, 2016-08, Vol.38 (2), p.98-106

2016

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Marketing and School Choice: A Systematic Literature Review

Review of educational research, 2023-12, Vol.93 (6), p.825-861

2023

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Teaching Design Thinking in Marketing: Linking Product Design and Marketing Strategy in a Product Development Class

Journal of marketing education, 2018-12, Vol.40 (3), p.176-187

2018

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Marketing Inclusion: A Social Justice Project for Diversity Education

Journal of marketing education, 2020-04, Vol.42 (1), p.59-75

Grier, Sonya A.

2020

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The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Exploring Students’ Motivation to Participate in Entrepreneurial Marketing Education

Reducing Student Exposure to Digital Food and Beverage Marketing: Policy and Practice Recommendations

Analytics Capability in Marketing Education: A Practice-Informed Model

Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach

The Evolution and Future of Retailing and Retailing Education

Digital Marketing: The Time for a New “Academic Major” Has Arrived

Post-Pandemic Marketing: Use of Business Crisis Recovery Frameworks to Enhance Entrepreneurial Marketing Education

Job Requirements for Marketing Graduates: Are There Differences in the Knowledge, Skills, and Personal Attributes Needed for Different Salary Levels?

Going beyond green: the "why and how" of integrating sustainability into the marketing curriculum

What's in a Name? Re‐Branding and Re‐Framing School Health Education to School Boards and Legislators as Education for Health Literacy—A Commentary

The Journal of Marketing Education: Past, Present, and Future

The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom

The Impact of Live Cases on Student Skill Development in Marketing Courses

From Lab to Market: Learning Entrepreneurial Marketing Through Multi-Semester, Stage-Gate, Capstone Project in STEM MBA

Integrating Metrics Across the Marketing Curriculum: The Digital and Social Media Opportunity

Understanding How Stand-Alone Sustainability Courses Are Taught in Marketing: A Global Baseline Analysis

Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service

The importance of institutional image to student satisfaction and loyalty within higher education

The Use and Value of Badges: Leveraging Salesforce Trailhead Badges for Marketing Technology Education

Heuristics and the Choice of Method in Entrepreneurial Marketing Education

Learning From Simulation Design to Develop Better Experiential Learning Initiatives: An Integrative Approach

Marketing and School Choice: A Systematic Literature Review

Teaching Design Thinking in Marketing: Linking Product Design and Marketing Strategy in a Product Development Class

Marketing Inclusion: A Social Justice Project for Diversity Education

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