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Strategic social media: from marketing to social change

1, 2016

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Are the "Best Buys" for Alcohol Control Still Valid? An Update on the Comparative Cost-Effectiveness of Alcohol Control Strategies at the Global Level

Journal of studies on alcohol and drugs, 2018-07, Vol.79 (4), p.514-522

2018

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Youth Drinking Cultures in a Digital World: Alcohol, social media and cultures of intoxication

1, 2017

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Multivariate Analysis with LISREL

1, 2016

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Real-Time Context of Tobacco Marketing Exposure and Community Vulnerability—An Ecological Momentary Assessment Among Young Adults

Annals of behavioral medicine, 2022-06, Vol.56 (6), p.620-631

2022

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Changing Norms to Change Behavior

Annual review of psychology, 2016-01, Vol.67 (1), p.339-361

2016

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The impact of facial emotional expression on the effectiveness of charitable advertisements: the role of sympathy and manipulative intent

Journal of behavioral decision making, 2022-12, Vol.35 (5), p.n/a

2022

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Strategies for Promoting Proenvironmental Behavior: Lots of Tools but Few Instructions

European psychologist, 2014, Vol.19 (2), p.107-117

2014

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Do You Love Me? Psychological Characteristics of Romance Scam Victims

Cyberpsychology, behavior and social networking, 2018-02, Vol.21 (2), p.105-109

Whitty, Monica T

2018

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Direct-to-Consumer Marketing of Psychological Treatments: A Randomized Controlled Trial

Journal of consulting and clinical psychology, 2015-10, Vol.83 (5), p.994-998

2015

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Incorporating Social-Marketing Insights Into Prejudice Research: Advancing Theory and Demonstrating Real-World Applications

Perspectives on psychological science, 2020-05, Vol.15 (3), p.608-629

2020

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How Age and Disclosures of Sponsored Influencer Videos Affect Adolescents’ Knowledge of Persuasion and Persuasion

Journal of youth and adolescence, 2020-07, Vol.49 (7), p.1531-1544

2020

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The Relationship Between Exposure to Alcohol Marketing and Underage Drinking Is Causal

Journal of studies on alcohol and drugs. Supplement, 2020-03 (19), p.113-124

2020

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Exposure to and Engagement With Gambling Marketing in Social Media: Reported Impacts on Moderate-Risk and Problem Gamblers

Psychology of addictive behaviors, 2016-03, Vol.30 (2), p.270-276

2016

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Uncovering effects of virtual endorser’s attractiveness on consumer behaviors from the perspective of national culture

Current psychology (New Brunswick, N.J.), 2024-09, Vol.43 (34), p.27534-27547

2024

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Is Geographical Location Really Dead in the Online World? An Event-Related Potentials Study

Journal of neuroscience, psychology, and economics, 2023-12, Vol.16 (4), p.171-181

2023

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Parent Preferences and Experiences With Psychological Treatment: Results From a Direct-to-Consumer Survey Using the Marketing Mix Framework

Professional psychology, research and practice, 2018-04, Vol.49 (2), p.167-176

2018

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Does Moral Identity Effectively Predict Moral Behavior?: A Meta-Analysis

Review of general psychology, 2016-06, Vol.20 (2), p.129-140

2016

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Health-Oriented Marketing on Alcoholic Drinks: An Online Audit and Comparison of Nutrition Content of Australian Products

Journal of studies on alcohol and drugs, 2022-09, Vol.83 (5), p.750-759

2022

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Understanding the effect of online brand experience on customer satisfaction in China: a mediating role of brand familiarity

Current psychology (New Brunswick, N.J.), 2023-02, Vol.42 (5), p.3888-3903

2023

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Where There's a Will: Can Highlighting Future Youth-Targeted Marketing Increase Support for Soda Taxes?

Health psychology, 2014-12, Vol.33 (12), p.1610-1613

2014

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Marketing Therapy to Parents Concerned About Adolescent Substance Use: Association of Adolescent Problems and Parent Preferences for Direct-to-Consumer Marketing

Professional psychology, research and practice, 2020-02, Vol.51 (1), p.68-76

2020

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An Experimental Study to Examine Whether and How Flemish and Dutch Harm Prevention Messages on Gambling Advertising Affect Consumers' Gambling-Related Beliefs and Intentions

Psychology of addictive behaviors, 2023-09, Vol.37 (6), p.771-784

2023

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Television and Magazine Alcohol Advertising: Exposure and Trends by Sex and Age

Journal of studies on alcohol and drugs, 2018-11, Vol.79 (6), p.881-892

2018

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Experiential marketing: Will it affect customer citizenship behavior? An empirical study of multiple mediation model in Thailand

Journal of community psychology, 2021-08, Vol.49 (6), p.1767-1786

Wang, Zichen

2021

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Strategic social media: from marketing to social change

Are the "Best Buys" for Alcohol Control Still Valid? An Update on the Comparative Cost-Effectiveness of Alcohol Control Strategies at the Global Level

Youth Drinking Cultures in a Digital World: Alcohol, social media and cultures of intoxication

Multivariate Analysis with LISREL

Real-Time Context of Tobacco Marketing Exposure and Community Vulnerability—An Ecological Momentary Assessment Among Young Adults

Changing Norms to Change Behavior

The impact of facial emotional expression on the effectiveness of charitable advertisements: the role of sympathy and manipulative intent

Strategies for Promoting Proenvironmental Behavior: Lots of Tools but Few Instructions

Do You Love Me? Psychological Characteristics of Romance Scam Victims

Direct-to-Consumer Marketing of Psychological Treatments: A Randomized Controlled Trial

Incorporating Social-Marketing Insights Into Prejudice Research: Advancing Theory and Demonstrating Real-World Applications

How Age and Disclosures of Sponsored Influencer Videos Affect Adolescents’ Knowledge of Persuasion and Persuasion

The Relationship Between Exposure to Alcohol Marketing and Underage Drinking Is Causal

Exposure to and Engagement With Gambling Marketing in Social Media: Reported Impacts on Moderate-Risk and Problem Gamblers

Uncovering effects of virtual endorser’s attractiveness on consumer behaviors from the perspective of national culture

Is Geographical Location Really Dead in the Online World? An Event-Related Potentials Study

Parent Preferences and Experiences With Psychological Treatment: Results From a Direct-to-Consumer Survey Using the Marketing Mix Framework

Does Moral Identity Effectively Predict Moral Behavior?: A Meta-Analysis

Health-Oriented Marketing on Alcoholic Drinks: An Online Audit and Comparison of Nutrition Content of Australian Products

Understanding the effect of online brand experience on customer satisfaction in China: a mediating role of brand familiarity

Where There's a Will: Can Highlighting Future Youth-Targeted Marketing Increase Support for Soda Taxes?

Marketing Therapy to Parents Concerned About Adolescent Substance Use: Association of Adolescent Problems and Parent Preferences for Direct-to-Consumer Marketing

An Experimental Study to Examine Whether and How Flemish and Dutch Harm Prevention Messages on Gambling Advertising Affect Consumers' Gambling-Related Beliefs and Intentions

Television and Magazine Alcohol Advertising: Exposure and Trends by Sex and Age

Experiential marketing: Will it affect customer citizenship behavior? An empirical study of multiple mediation model in Thailand

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