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The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Journal of marketing education, 2019-04, Vol.41 (1), p.32-46

2019

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Exploring Students’ Motivation to Participate in Entrepreneurial Marketing Education

Journal of marketing education, 2023-12, Vol.45 (3), p.278-295

2023

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Reducing Student Exposure to Digital Food and Beverage Marketing: Policy and Practice Recommendations

The Journal of school health, 2023-07, Vol.93 (7), p.638-643

2023

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Digital Marketing and Analytics Education: A Systematic Review

Journal of marketing education, 2024-04, Vol.46 (1), p.32-44

2024

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Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty

Journal of marketing education, 2024-04, Vol.46 (1), p.18-31

2024

Volltextzugriff (PDF)

Analytics Capability in Marketing Education: A Practice-Informed Model

Journal of marketing education, 2021-12, Vol.43 (3), p.298-316

2021

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The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry

Journal of marketing education, 2023-11

2023

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Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach

Journal of marketing education, 2019-04, Vol.41 (1), p.47-59

2019

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Embedding the Sustainable Development Goals Into Higher Education Institutions’ Marketing Curriculum

Journal of marketing education, 2024-08, Vol.46 (2), p.155-174

2024

Volltextzugriff (PDF)

The Evolution and Future of Retailing and Retailing Education

Journal of marketing education, 2018-04, Vol.40 (1), p.85-93

2018

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Post-Pandemic Marketing: Use of Business Crisis Recovery Frameworks to Enhance Entrepreneurial Marketing Education

Journal of marketing education, 2023-12, Vol.45 (3), p.211-225

2023

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Digital Marketing: The Time for a New “Academic Major” Has Arrived

Journal of marketing education, 2011-04, Vol.33 (1), p.93-106

Wymbs, Cliff

2011

Volltextzugriff (PDF)

Going beyond green: the "why and how" of integrating sustainability into the marketing curriculum

Journal of marketing education, 2008-04, Vol.30 (1), p.33-46

2008

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What's in a Name? Re‐Branding and Re‐Framing School Health Education to School Boards and Legislators as Education for Health Literacy—A Commentary

The Journal of school health, 2021-08, Vol.91 (8), p.595-598

2021

Volltextzugriff (PDF)

Job Requirements for Marketing Graduates: Are There Differences in the Knowledge, Skills, and Personal Attributes Needed for Different Salary Levels?

Journal of marketing education, 2017-08, Vol.39 (2), p.69-81

2017

Volltextzugriff (PDF)

Addressing the UN’s Sustainable Development Goals: An Examination of Sustainability Offerings in Marketing Curriculum and a Framework for Advancement

Journal of marketing education, 2024-08, Vol.46 (2), p.175-188

2024

Volltextzugriff (PDF)

Changing Perceptions of Marketing Ethics and Social Responsibility in Principles of Marketing

Journal of marketing education, 2021-08, Vol.43 (2), p.244-259

2021

Volltextzugriff (PDF)

The Journal of Marketing Education: Past, Present, and Future

Journal of marketing education, 2012-12, Vol.34 (3), p.217-237

2012

Volltextzugriff (PDF)

The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom

Journal of marketing education, 2019-08, Vol.41 (2), p.141-153

2019

Volltextzugriff (PDF)

Enhancing Students’ Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology Within IMC: A Participatory Action Research Project

Journal of marketing education, 2024-04, Vol.46 (1), p.45-56

2024

Volltextzugriff (PDF)

The Impact of Live Cases on Student Skill Development in Marketing Courses

Journal of marketing education, 2023-04, Vol.45 (1), p.55-69

2023

Volltextzugriff (PDF)

Integrating Metrics Across the Marketing Curriculum: The Digital and Social Media Opportunity

Journal of marketing education, 2015-08, Vol.37 (2), p.114-126

2015

Volltextzugriff (PDF)

Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service

Journal of marketing education, 2019-08, Vol.41 (2), p.127-140

2019

Volltextzugriff (PDF)

From Lab to Market: Learning Entrepreneurial Marketing Through Multi-Semester, Stage-Gate, Capstone Project in STEM MBA

Journal of marketing education, 2023-12, Vol.45 (3), p.226-246

2023

Volltextzugriff (PDF)

The importance of institutional image to student satisfaction and loyalty within higher education

Higher education, 2009-07, Vol.58 (1), p.81-95

2009

Volltextzugriff (PDF)

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The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Exploring Students’ Motivation to Participate in Entrepreneurial Marketing Education

Reducing Student Exposure to Digital Food and Beverage Marketing: Policy and Practice Recommendations

Digital Marketing and Analytics Education: A Systematic Review

Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty

Analytics Capability in Marketing Education: A Practice-Informed Model

The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry

Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach

Embedding the Sustainable Development Goals Into Higher Education Institutions’ Marketing Curriculum

The Evolution and Future of Retailing and Retailing Education

Post-Pandemic Marketing: Use of Business Crisis Recovery Frameworks to Enhance Entrepreneurial Marketing Education

Digital Marketing: The Time for a New “Academic Major” Has Arrived

Going beyond green: the "why and how" of integrating sustainability into the marketing curriculum

What's in a Name? Re‐Branding and Re‐Framing School Health Education to School Boards and Legislators as Education for Health Literacy—A Commentary

Job Requirements for Marketing Graduates: Are There Differences in the Knowledge, Skills, and Personal Attributes Needed for Different Salary Levels?

Addressing the UN’s Sustainable Development Goals: An Examination of Sustainability Offerings in Marketing Curriculum and a Framework for Advancement

Changing Perceptions of Marketing Ethics and Social Responsibility in Principles of Marketing

The Journal of Marketing Education: Past, Present, and Future

The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom

Enhancing Students’ Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology Within IMC: A Participatory Action Research Project

The Impact of Live Cases on Student Skill Development in Marketing Courses

Integrating Metrics Across the Marketing Curriculum: The Digital and Social Media Opportunity

Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service

From Lab to Market: Learning Entrepreneurial Marketing Through Multi-Semester, Stage-Gate, Capstone Project in STEM MBA

The importance of institutional image to student satisfaction and loyalty within higher education

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