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Branding Television

Johnson, Catherine

1, 2012

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Dealing with Socially Responsible Consumers: Studies in Marketing

Bhattacharyya, Jishnu

1, 2023

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Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions

Tourism & management studies, 2022-01, Vol.18 (3), p.37-47

2022

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An Instructor's Manual to H2H Marketing Case Studies: Teach Human-To-Human Marketing Effectively

1, 2024

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Storytelling with Data: Gaining Insights, Developing Strategy and Taking Corporate Communications to a New Level

Eckert, Hans-Wilhelm

1, 2022

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Social media in travel, tourism and hospitality: theory, practice and cases

New edition, 2012

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The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Journal of marketing education, 2019-04, Vol.41 (1), p.32-46

2019

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Branding Authoritarian Nations: Political Legitimation and Strategic National Myths in Military-Ruled Thailand

Alderman, Petra

1, 2024

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The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric

1, 2023

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Exploring Students’ Motivation to Participate in Entrepreneurial Marketing Education

Journal of marketing education, 2023-12, Vol.45 (3), p.278-295

2023

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Reducing Student Exposure to Digital Food and Beverage Marketing: Policy and Practice Recommendations

The Journal of school health, 2023-07, Vol.93 (7), p.638-643

2023

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Vacationers and eWOM: Who Posts, and Why, Where, and What?

Journal of travel research, 2011-01, Vol.50 (1), p.15-26

2011

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How the Spread of User-Generated Contents (UGC) Shapes International Tourism Distribution: Using Agent-Based Modeling to Inform Strategic UGC Marketing

Journal of travel research, 2021-09, Vol.60 (7), p.1469-1491

2021

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Digital Marketing and Analytics Education: A Systematic Review

Journal of marketing education, 2024-04, Vol.46 (1), p.32-44

2024

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Online Panel Research: A Data Quality Perspective

Mario Callegaro, Reginald P. Baker, Jelke Bethlehem, Anja S. Göritz, Jon A. Krosnick, Paul J. Lavrakas, Mario Callegaro, Reginald P. Baker, Jelke Bethlehem, Anja S. Göritz, Jon A. Krosnick, Paul J. Lavrakas

1, 2014

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Value Creation in the Public Service Ecosystem: An Integrative Framework

Public administration review, 2022-07, Vol.82 (4), p.634-645

2022

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Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages

Journal of travel research, 2021-03, Vol.60 (3), p.670-686

2021

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Are the "Best Buys" for Alcohol Control Still Valid? An Update on the Comparative Cost-Effectiveness of Alcohol Control Strategies at the Global Level

Journal of studies on alcohol and drugs, 2018-07, Vol.79 (4), p.514-522

2018

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A comparative study on attitudes towards SMS advertising and mobile application advertising

International journal of mobile communications, 2017, Vol.15 (5), p.514

2017

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Youth Drinking Cultures in a Digital World: Alcohol, social media and cultures of intoxication

1, 2017

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Experience, Emotion, and Eudaimonia: A Consideration of Tourist Experiences and Well-being

Journal of travel research, 2017-05, Vol.56 (5), p.651-662

2017

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Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty

Journal of marketing education, 2024-04, Vol.46 (1), p.18-31

2024

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Big Data, Political Campaigning and the Law: Democracy and Privacy in the Age of Micro-Targeting

1st edition., 2020

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Advantaging Tourism Through Influencers: Applying Transaction Cost Theory to Recognize Top Hero, Hub, and Hygiene Content Tactics for Tourism Marketing

Journal of travel research, 2023-12

Saleh, Mahmoud Ibraheam

2023

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Gender Equality and Nation Branding in the Nordic Region

1, 2021

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Branding Television

Dealing with Socially Responsible Consumers: Studies in Marketing

Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions

An Instructor's Manual to H2H Marketing Case Studies: Teach Human-To-Human Marketing Effectively

Storytelling with Data: Gaining Insights, Developing Strategy and Taking Corporate Communications to a New Level

Social media in travel, tourism and hospitality: theory, practice and cases

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Branding Authoritarian Nations: Political Legitimation and Strategic National Myths in Military-Ruled Thailand

The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric

Exploring Students’ Motivation to Participate in Entrepreneurial Marketing Education

Reducing Student Exposure to Digital Food and Beverage Marketing: Policy and Practice Recommendations

Vacationers and eWOM: Who Posts, and Why, Where, and What?

How the Spread of User-Generated Contents (UGC) Shapes International Tourism Distribution: Using Agent-Based Modeling to Inform Strategic UGC Marketing

Digital Marketing and Analytics Education: A Systematic Review

Online Panel Research: A Data Quality Perspective

Value Creation in the Public Service Ecosystem: An Integrative Framework

Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages

Are the "Best Buys" for Alcohol Control Still Valid? An Update on the Comparative Cost-Effectiveness of Alcohol Control Strategies at the Global Level

A comparative study on attitudes towards SMS advertising and mobile application advertising

Youth Drinking Cultures in a Digital World: Alcohol, social media and cultures of intoxication

Experience, Emotion, and Eudaimonia: A Consideration of Tourist Experiences and Well-being

Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty

Big Data, Political Campaigning and the Law: Democracy and Privacy in the Age of Micro-Targeting

Advantaging Tourism Through Influencers: Applying Transaction Cost Theory to Recognize Top Hero, Hub, and Hygiene Content Tactics for Tourism Marketing

Gender Equality and Nation Branding in the Nordic Region

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