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Branding Television

Johnson, Catherine

1, 2012

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Dealing with Socially Responsible Consumers: Studies in Marketing

Bhattacharyya, Jishnu

1, 2023

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Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions

Tourism & management studies, 2022-01, Vol.18 (3), p.37-47

2022

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Strategic social media: from marketing to social change

1, 2016

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An Instructor's Manual to H2H Marketing Case Studies: Teach Human-To-Human Marketing Effectively

1, 2024

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Storytelling with Data: Gaining Insights, Developing Strategy and Taking Corporate Communications to a New Level

Eckert, Hans-Wilhelm

1, 2022

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Social media in travel, tourism and hospitality: theory, practice and cases

New edition, 2012

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Netnography Unlimited: Understanding Technoculture Using Qualitative Social Media Research

1st edition, 2021

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The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Journal of marketing education, 2019-04, Vol.41 (1), p.32-46

2019

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Branding Authoritarian Nations: Political Legitimation and Strategic National Myths in Military-Ruled Thailand

Alderman, Petra

1, 2024

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Handbook Event Market China

1st edition., 2015

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The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric

1, 2023

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Exploring Students’ Motivation to Participate in Entrepreneurial Marketing Education

Journal of marketing education, 2023-12, Vol.45 (3), p.278-295

2023

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SoLoMo marketing as a global tool for enhancing awareness of eco–innovations in Slovak business environment

Equilibrium (Toruń ), 2020-03, Vol.15 (1), p.133-150

2020

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Reducing Student Exposure to Digital Food and Beverage Marketing: Policy and Practice Recommendations

The Journal of school health, 2023-07, Vol.93 (7), p.638-643

2023

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Vacationers and eWOM: Who Posts, and Why, Where, and What?

Journal of travel research, 2011-01, Vol.50 (1), p.15-26

2011

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How the Spread of User-Generated Contents (UGC) Shapes International Tourism Distribution: Using Agent-Based Modeling to Inform Strategic UGC Marketing

Journal of travel research, 2021-09, Vol.60 (7), p.1469-1491

2021

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Promotional Reviews: An Empirical Investigation of Online Review Manipulation

The American economic review, 2014-08, Vol.104 (8), p.2421-2455

2014

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Urban destination marketing in contemporary Europe: uniting theory and practice

Heeley, John

1st ed., 2015

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Digital Marketing and Analytics Education: A Systematic Review

Journal of marketing education, 2024-04, Vol.46 (1), p.32-44

2024

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Online Panel Research: A Data Quality Perspective

Mario Callegaro, Reginald P. Baker, Jelke Bethlehem, Anja S. Göritz, Jon A. Krosnick, Paul J. Lavrakas, Mario Callegaro, Reginald P. Baker, Jelke Bethlehem, Anja S. Göritz, Jon A. Krosnick, Paul J. Lavrakas

1, 2014

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Digitalizing Consumption: How devices shape consumer culture

1, 2017

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Value Creation in the Public Service Ecosystem: An Integrative Framework

Public administration review, 2022-07, Vol.82 (4), p.634-645

2022

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Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages

Journal of travel research, 2021-03, Vol.60 (3), p.670-686

2021

Volltextzugriff (PDF)

Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs

Equilibrium (Toruń ), 2020-09, Vol.15 (3), p.537-563

2020

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Branding Television

Dealing with Socially Responsible Consumers: Studies in Marketing

Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions

Strategic social media: from marketing to social change

An Instructor's Manual to H2H Marketing Case Studies: Teach Human-To-Human Marketing Effectively

Storytelling with Data: Gaining Insights, Developing Strategy and Taking Corporate Communications to a New Level

Social media in travel, tourism and hospitality: theory, practice and cases

Netnography Unlimited: Understanding Technoculture Using Qualitative Social Media Research

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Branding Authoritarian Nations: Political Legitimation and Strategic National Myths in Military-Ruled Thailand

Handbook Event Market China

The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric

Exploring Students’ Motivation to Participate in Entrepreneurial Marketing Education

SoLoMo marketing as a global tool for enhancing awareness of eco–innovations in Slovak business environment

Reducing Student Exposure to Digital Food and Beverage Marketing: Policy and Practice Recommendations

Vacationers and eWOM: Who Posts, and Why, Where, and What?

How the Spread of User-Generated Contents (UGC) Shapes International Tourism Distribution: Using Agent-Based Modeling to Inform Strategic UGC Marketing

Promotional Reviews: An Empirical Investigation of Online Review Manipulation

Urban destination marketing in contemporary Europe: uniting theory and practice

Digital Marketing and Analytics Education: A Systematic Review

Online Panel Research: A Data Quality Perspective

Digitalizing Consumption: How devices shape consumer culture

Value Creation in the Public Service Ecosystem: An Integrative Framework

Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages

Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs

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