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The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels

Sustainability, 2021-12, Vol.13 (24), p.13679

2021

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Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework

Journal of marketing analytics, 2022-06, Vol.10 (2), p.106-113

2022

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Unpacking the privacy–personalisation paradox in GDPR-2018 regulated environments: consumer vulnerability and the curse of personalisation

Information technology & people (West Linn, Or.), 2024-05, Vol.37 (4), p.1674-1695

2024

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Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications

Young consumers, 2024-08, Vol.25 (5), p.607-624

2024

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Analysis Of Digital Marketing Quality Before and During the Covid-19 Pandemic on Frozen Food Consumers in West Java Region

Quality-Access to Success, 2024-01, Vol.25 (198)

2024

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The Role of Digital Marketing Interventions in E-Advocacy Leverage Capacity: A Culinary Business Breakthrough to Counter the COVID-19 Pandemic

Journal of Indonesian economy and business, 2022-05, Vol.37 (2), p.201-216

2022

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Determinantes de la compra online de productos turísticos por los consumidores españoles

RISTI : Revista Ibérica de Sistemas e Tecnologias de Informação, 2020-09 (E34), p.527-541

2020

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Impact of Digital Marketing on Consumers' Impulsive Online Buying Tendencies With Intervening Effect of Gender and Education: B2C Emerging Promotional Tools

International journal of enterprise information systems, 2019-07, Vol.15 (3), p.44-59

2019

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PERCEIVED BENEFITS OF SOCIAL MEDIA NETWORKS’ IMPACT ON THE COMPETITIVE BEHAVIOR OF INDONESIAN SMES IN FOOD AND BEVERAGE SECTOR

Economics & sociology, 2021-01, Vol.14 (3), p.146-162

2021

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Consumer Management in Internet Age: A Study of Indian Car Buyers Digital Communication Adoption by Applying Competing Models

FIIB business review, 2019-12, Vol.8 (4), p.279-291

Jain, Pooja

2019

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Impacto del uso del marketing digital a través de instagram para las Mipymes de la ciudad de Tunja

In vestigium ire, 2019, Vol.13 (1), p.68-78

2019

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Business to business digital content marketing: marketers’ perceptions of best practice

Journal of research in interactive marketing, 2014-10, Vol.8 (4), p.269-293

2014

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APPLICATION OF MARKETING IN INTEREST AS A FACTOR OF DEVELOPMENT OF ENTERPRISES IN DIGITAL ECONOMY

Prizren Social Science Journal, 2018-01, Vol.2 (1), p.36-51

2018

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Older Consumers, Digital Marketing, and Public Policy: A Review and Research Agenda

Journal of public policy & marketing, 2019-10, Vol.38 (4), p.469-483

2019

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When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest

Journal of marketing research, 2019-04, Vol.56 (2), p.197-210

2019

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Data-driven marketing for growth and profitability

EuroMed Journal of Business, 2021-10, Vol.16 (4), p.381-398

2021

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Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices

Marketing letters, 2020-09, Vol.31 (2/3), p.279-298

2020

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TORN BETWEEN ONLINE MEDIA STORIES: TRAIT AMBIVALENCE'S INFLUENCE ON SCHADENFREUDE

Journal of consumer satisfaction, dissatisfaction, and complaining behavior, 2023-12, Vol.36 (2), p.3-14

2023

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Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions

Marketing science (Providence, R.I.), 2023-07, Vol.42 (4), p.704-728

2023

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The Consumption of Advertising in the Digital Age: Attention and Ad Content

Management science, 2024-04, Vol.70 (4), p.2086-2106

2024

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Consumer Perception Research on Online Influencer Marketing: A Review of Key Findings and Implication

"Ovidius" University Annals. Economic Sciences Series (Online), 2023-08, Vol.XXIII (1), p.554-558

2023

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Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness

European journal of marketing, 2019-09, Vol.53 (9), p.1759-1781

2019

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The influences of livestreaming on online purchase intention: examining platform characteristics and consumer psychology

Industrial management + data systems, 2023-03, Vol.123 (3), p.862-885

2023

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THE ROLE OF DIGITAL INFLUENCERS IN THE PURCHASE DECISION PROCESS: A STUDY APPLIED TO THE FASHION CONSUMER

Revista Gestão em Análise, 2022-09, Vol.11 (3), p.57-69

2022

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The Effect of Individual Online Reviews on Purchase Likelihood

Marketing science (Providence, R.I.), 2021-07, Vol.40 (4), p.708-730

2021

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The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels

Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework

Unpacking the privacy–personalisation paradox in GDPR-2018 regulated environments: consumer vulnerability and the curse of personalisation

Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications

Analysis Of Digital Marketing Quality Before and During the Covid-19 Pandemic on Frozen Food Consumers in West Java Region

The Role of Digital Marketing Interventions in E-Advocacy Leverage Capacity: A Culinary Business Breakthrough to Counter the COVID-19 Pandemic

Determinantes de la compra online de productos turísticos por los consumidores españoles

Impact of Digital Marketing on Consumers' Impulsive Online Buying Tendencies With Intervening Effect of Gender and Education: B2C Emerging Promotional Tools

PERCEIVED BENEFITS OF SOCIAL MEDIA NETWORKS’ IMPACT ON THE COMPETITIVE BEHAVIOR OF INDONESIAN SMES IN FOOD AND BEVERAGE SECTOR

Consumer Management in Internet Age: A Study of Indian Car Buyers Digital Communication Adoption by Applying Competing Models

Impacto del uso del marketing digital a través de instagram para las Mipymes de la ciudad de Tunja

Business to business digital content marketing: marketers’ perceptions of best practice

APPLICATION OF MARKETING IN INTEREST AS A FACTOR OF DEVELOPMENT OF ENTERPRISES IN DIGITAL ECONOMY

Older Consumers, Digital Marketing, and Public Policy: A Review and Research Agenda

When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest

Data-driven marketing for growth and profitability

Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices

TORN BETWEEN ONLINE MEDIA STORIES: TRAIT AMBIVALENCE'S INFLUENCE ON SCHADENFREUDE

Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions

The Consumption of Advertising in the Digital Age: Attention and Ad Content

Consumer Perception Research on Online Influencer Marketing: A Review of Key Findings and Implication

Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness

The influences of livestreaming on online purchase intention: examining platform characteristics and consumer psychology

THE ROLE OF DIGITAL INFLUENCERS IN THE PURCHASE DECISION PROCESS: A STUDY APPLIED TO THE FASHION CONSUMER

The Effect of Individual Online Reviews on Purchase Likelihood

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