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Country Image and Consumer-Based Brand Equity: Relationships and Implications for International Marketing

Journal of international business studies, 2007-09, Vol.38 (5), p.726-745

2007

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Social media brand engagement in the context of collaborative consumption: the case of AIRBNB

The journal of brand management, 2020-11, Vol.27 (6), p.645-661

2020

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Food and cuisine image in destination branding: Toward a conceptual model

Tourism and hospitality research, 2019-04, Vol.19 (2), p.238-251

2019

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Virtual Fitting Room Effect: Moderating Role of Body Mass Index

Journal of marketing research, 2023-12, Vol.60 (6), p.1221-1241

2023

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Is Your Product on the Right Side? The "Location Effect" on Perceived Product Heaviness and Package Evaluation

Journal of marketing research, 2009-12, Vol.46 (6), p.725-738

2009

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Examining the Effects of Tourist Resort Image on Place Attachment: A Case of Zhejiang, China

Public personnel management, 2014-09, Vol.43 (3), p.340-354

2014

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AtmÃ³sfera, valor de marca de la enseÃ±a y lealtad en el contexto colombiano /Atmosphere, brand equity of the banner and loyalty in the Colombian context /Atmosfera, valor da marca e lealdade no contexto colombiano

Estudios gerenciales, 2023-10, Vol.39 (169), p.489

2023

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Balaton Lake (virtual) projected and perceived destination image amid Covid-19 pandemic

Tourism and hospitality research, 2023-07, Vol.23 (3), p.376-390

2023

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Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement

Journal of marketing research, 2020-02, Vol.57 (1), p.1-19

2020

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The Antecedents of Corporate Reputation and Image and Their Impacts on Employee Commitment and Performance: The Moderating Role of CSR

Corporate reputation review, 2019-02, Vol.22 (1), p.10-25

2019

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Corporate Reputation: The Definitional Landscape

Corporate reputation review, 2006-03, Vol.9 (1), p.26-38

2006

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Image-Based Sexual Abuse

Oxford journal of legal studies, 2017-09, Vol.37 (3), p.534-561

2017

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Understanding Celebrity Trust and Its Effects on Other Credibility and Image Constructs: A Qualitative Approach

Corporate reputation review, 2021-11, Vol.24 (4), p.247-262

2021

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A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory

Corporate reputation review, 2010-01, Vol.12 (4), p.357-387

Walker, Kent

2010

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Escaping the iron cage: Liabilities of origin and CSR reporting of emerging market multinational enterprises

Journal of international business studies, 2017-04, Vol.48 (3), p.386-408

2017

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The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions

Journal of marketing research, 2019-10, Vol.56 (5), p.879-893

2019

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Beyond the logo: Brand management for cities

The journal of brand management, 2009-07, Vol.16 (8), p.520-531

2009

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How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode

The journal of brand management, 2019-05, Vol.26 (3), p.332-347

2019

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In search of tools for the use of country image (CI) in the brand

The journal of brand management, 2018-03, Vol.25 (2), p.119-132

2018

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The Power of Brand Selfies

Journal of marketing research, 2021-12, Vol.58 (6), p.1159-1177

2021

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Two studies of consequences and actionable antecedents of brand love

The journal of brand management, 2010-06, Vol.17 (7), p.504-518

2010

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Two sides of a coin: Connecting corporate brand heritage to consumers’ corporate image heritage

The journal of brand management, 2015-06, Vol.22 (5), p.467-484

2015

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On the genealogy of intimate digital harm

Michigan law review, 2024-09, Vol.122 (6), p.1113-1136

Aziz Z Huq

2024

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Copy Alert: A Method and Metric to Detect Visual Copycat Brands

Journal of marketing research, 2014-02, Vol.51 (1), p.1-13

2014

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Corporate social and environmental responsibility advertising: Advertising effectiveness as a function of viewing context

The journal of brand management, 2022-05, Vol.29 (3), p.301-310

2022

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Country Image and Consumer-Based Brand Equity: Relationships and Implications for International Marketing

Social media brand engagement in the context of collaborative consumption: the case of AIRBNB

Food and cuisine image in destination branding: Toward a conceptual model

Virtual Fitting Room Effect: Moderating Role of Body Mass Index

Is Your Product on the Right Side? The "Location Effect" on Perceived Product Heaviness and Package Evaluation

Examining the Effects of Tourist Resort Image on Place Attachment: A Case of Zhejiang, China

AtmÃ³sfera, valor de marca de la enseÃ±a y lealtad en el contexto colombiano /Atmosphere, brand equity of the banner and loyalty in the Colombian context /Atmosfera, valor da marca e lealdade no contexto colombiano

Balaton Lake (virtual) projected and perceived destination image amid Covid-19 pandemic

Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement

The Antecedents of Corporate Reputation and Image and Their Impacts on Employee Commitment and Performance: The Moderating Role of CSR

Corporate Reputation: The Definitional Landscape

Image-Based Sexual Abuse

Understanding Celebrity Trust and Its Effects on Other Credibility and Image Constructs: A Qualitative Approach

A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory

Escaping the iron cage: Liabilities of origin and CSR reporting of emerging market multinational enterprises

The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions

Beyond the logo: Brand management for cities

How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode

In search of tools for the use of country image (CI) in the brand

The Power of Brand Selfies

Two studies of consequences and actionable antecedents of brand love

Two sides of a coin: Connecting corporate brand heritage to consumers’ corporate image heritage

On the genealogy of intimate digital harm

Copy Alert: A Method and Metric to Detect Visual Copycat Brands

Corporate social and environmental responsibility advertising: Advertising effectiveness as a function of viewing context

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