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The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management

The journal of product & brand management, 2017-01, Vol.26 (1), p.2-12

2017

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Enlightening the brand building–audience response link

The journal of brand management, 2023-11, Vol.30 (6), p.550-566

Veloutsou, Cleopatra

2023

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How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

The Journal of consumer research, 2019-10, Vol.46 (3), p.435-459

2019

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Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research

The journal of product & brand management, 2015-03, Vol.24 (1), p.3-17

2015

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Die Schuldenpolitik als Kampf um die Werte der Marke "Made in Germany"

Wirtschaftswissenschaftliches Studium, 2024-01, Vol.53 (2/3), p.39

Lies, Jan

2024

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The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale

Journal of marketing research, 2009-02, Vol.46 (1), p.92-104

2009

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Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

Marketing intelligence & planning, 2017-01, Vol.35 (2), p.166-179

2017

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Brand authenticity: model development and empirical testing

The journal of product & brand management, 2014-05, Vol.23 (3), p.192-199

2014

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Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

Journal of marketing research, 2019-08, Vol.56 (4), p.602-619

2019

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Brand Love

Journal of marketing, 2012-03, Vol.76 (2), p.1-16

2012

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Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex

The journal of product & brand management, 2022-06, Vol.31 (5), p.761-779

Kumar, Jitender

2022

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An Extended Model of Preference Formation Between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect

Journal of international marketing (East Lansing, Mich.), 2015-01, Vol.23 (1), p.50-71

2015

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Consumer emotional brand attachment with social media brands and social media brand equity

European journal of marketing, 2019-07, Vol.53 (6), p.1176-1204

2019

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More Than Fit: Brand Extension Authenticity

Journal of marketing research, 2012-12, Vol.49 (6), p.967-983

2012

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Understanding the interplay between brand and innovation management: findings and future research directions

Journal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.548-557

2015

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Brand love: development and validation of a practical scale

Marketing letters, 2017-03, Vol.28 (1), p.1-14

2017

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Antecedents of Green Brand Equity: An Integrated Approach

Journal of business ethics, 2014-05, Vol.121 (2), p.203-215

2014

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Determinants and outcomes of brand hate

The journal of product & brand management, 2017-01, Vol.26 (1), p.13-25

2017

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Building Brand Authenticity: 7 Habits of Iconic Brands

Beverland, M

1, 2009

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Consumers and Brands Across the Globe: Research Synthesis and New Directions

Journal of International Marketing, 2018-03, Vol.26 (1), p.96-117

2018

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Self-congruity, brand attitude, and brand loyalty: a study on luxury brands

European journal of marketing, 2012-07, Vol.46 (7/8), p.922-937

2012

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The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective

Asia Pacific journal of marketing and logistics, 2021-04, Vol.33 (5), p.1123-1138

2021

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Leveraging brand coolness for building strong consumer-brand relationships: different implications for products and services

The journal of product & brand management, 2024-02, Vol.33 (2), p.258-272

2024

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Gender Dimensions of Brand Personality

Journal of marketing research, 2009-02, Vol.46 (1), p.105-119

Grohmann, Bianca

2009

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Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty

Benchmarking : an international journal, 2023-02, Vol.30 (2), p.361-381

2023

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The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management

Enlightening the brand building–audience response link

How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research

Die Schuldenpolitik als Kampf um die Werte der Marke "Made in Germany"

The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale

Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

Brand authenticity: model development and empirical testing

Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

Brand Love

Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex

An Extended Model of Preference Formation Between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect

Consumer emotional brand attachment with social media brands and social media brand equity

More Than Fit: Brand Extension Authenticity

Understanding the interplay between brand and innovation management: findings and future research directions

Brand love: development and validation of a practical scale

Antecedents of Green Brand Equity: An Integrated Approach

Determinants and outcomes of brand hate

Building Brand Authenticity: 7 Habits of Iconic Brands

Consumers and Brands Across the Globe: Research Synthesis and New Directions

Self-congruity, brand attitude, and brand loyalty: a study on luxury brands

The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective

Leveraging brand coolness for building strong consumer-brand relationships: different implications for products and services

Gender Dimensions of Brand Personality

Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty

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