UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

Exciting on Facebook or competent in the newspaper? Media effects on consumers' perceptions of brands in the fashion category

Journal of marketing communications, 2019-10, Vol.25 (7), p.720-737

2019

Volltextzugriff (PDF)

What successful branding looks like: a managerial perspective

British food journal (1966), 2013-01, Vol.115 (11), p.1612-1627

2013

Volltextzugriff (PDF)

Corporate social responsibility and the positioning of grocery brands: An exploratory study of retailer and manufacturer brands at point of purchase

International journal of retail & distribution management, 2007-01, Vol.35 (10), p.835-856

2007

Volltextzugriff (PDF)

Sources of customer satisfaction with shopping malls: A comparative study of different customer segments

The International review of retail, distribution and consumer research, 2006-02, Vol.16 (1), p.115-138

Anselmsson, Johan

2006

Volltextzugriff (PDF)

Customer-based brand equity and human resource management image: Do retail customers really care about HRM and the employer brand?

European journal of marketing, 2016-07, Vol.50 (7/8), p.1185-1208

2016

Volltextzugriff (PDF)

Retailer brands and the impact on innovativeness in the grocery market

Journal of marketing management, 2009-01, Vol.25 (1-2), p.75-95

2009

Volltextzugriff (PDF)

A comparison of customer perceived service quality in discount versus traditional grocery stores

International journal of quality and service sciences, 2014-11, Vol.6 (4), p.369-386

2014

Volltextzugriff (PDF)

Manufacturer brands versus private brands: Hoch's strategic framework and the Swedish food retail sector

The International review of retail, distribution and consumer research, 2014-01, Vol.24 (2), p.186-212

2014

Volltextzugriff (PDF)

Online Content Creators' and Viewers' Interdependent Journeys

Services marketing quarterly, 2024-07, Vol.45 (3), p.296-318

2024

Volltextzugriff (PDF)

Private label brands– Retailer expectations and consumer response

British food journal (1966), 2008, Vol.111 (7), p.717

2008

Volltextzugriff (PDF)

Retailer brands and the impact on innovativeness in the grocery store assortment

Journal of marketing management, 2008, Vol.25 (1/2), p.75

2008

Volltextzugriff (PDF)

The battle of brands on the Swedish market for consumer packaged foods - A cross category examination of preference and liking

The journal of brand management, 2008, Vol.16 (1/2), p.63

2008

Volltextzugriff (PDF)

1 – 12 von 12

Menü

Weitere Dienste

Einstellungen

Exciting on Facebook or competent in the newspaper? Media effects on consumers' perceptions of brands in the fashion category

What successful branding looks like: a managerial perspective

Corporate social responsibility and the positioning of grocery brands: An exploratory study of retailer and manufacturer brands at point of purchase

Sources of customer satisfaction with shopping malls: A comparative study of different customer segments

Customer-based brand equity and human resource management image: Do retail customers really care about HRM and the employer brand?

Retailer brands and the impact on innovativeness in the grocery market

A comparison of customer perceived service quality in discount versus traditional grocery stores

Manufacturer brands versus private brands: Hoch's strategic framework and the Swedish food retail sector

Online Content Creators' and Viewers' Interdependent Journeys

Private label brands– Retailer expectations and consumer response

Retailer brands and the impact on innovativeness in the grocery store assortment

The battle of brands on the Swedish market for consumer packaged foods - A cross category examination of preference and liking

Aktive Filter

Suchergebnisse filtern