UB Paderborn / Katalog / Suche / in CDI

Analyzing CSR and customer engagement through green banking digitalization: with the mediating effect of perceived environmental value and moderation effect of customer’s eco-consciousness

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Artificial intelligence in marketing: exploring current and future trends

Cogent business & management, 2024-12, Vol.11 (1)

Labib, Ebtisam

2024

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Artificial Intelligence Techniques to Revolutionize the Marketing Strategies for Enormous Business Expansion

2023 First International Conference on Advances in Electrical, Electronics and Computational Intelligence (ICAEECI), 2023, p.1-5

2023

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Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Big data analytics for investigating Taiwan Line sticker social media marketing

Asia Pacific journal of marketing and logistics, 2020-01, Vol.32 (2), p.589-606

2020

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Bookselling Online: An Examination of Consumer Behaviour Patterns

Publishing research quarterly, 2013-06, Vol.29 (2), p.110-127

2013

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A broad overview of interactive digital marketing: A bibliometric network analysis

Journal of business research, 2021-07, Vol.131, p.183-195

2021

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Business In The Development Of E-Commerce

2022 International Conference on Information Science and Communications Technologies (ICISCT), 2022, p.1-7

2022

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Channel integration and profit sharing in the dynamics of multi-channel firms

Journal of retailing and consumer services, 2010-09, Vol.17 (5), p.430-440

2010

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Classifying customers using navigational history for developing personalized Web services

2010 7th International Conference on Service Systems and Service Management, 2010, p.1-6

2010

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Complementary impact of capabilities and brand orientation on SMBs performance

Journal of business economics and management, 2016-12, Vol.17 (6), p.1270-1285

2016

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Consumer savvy: conceptualisation and measurement

Journal of marketing management, 2007-06, Vol.23 (5-6), p.497-517

2007

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Cooperative advertising, pricing strategy and firm performance in the e-marketing age

Journal of the Academy of Marketing Science, 2010-08, Vol.38 (4), p.510-519

Yan, Ruiliang

2010

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Cooperative game-based profit allocation for joint distribution alliance under online shopping environment: A case in Southwest China

Asia Pacific journal of marketing and logistics, 2019-03, Vol.31 (2), p.302-326

2019

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Determinants of Consumer Intention to Use Online Gambling Services: An Empirical Study of the Portuguese Market

International journal of e-business research, 2016-10, Vol.12 (4), p.23-37

2016

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Digital marketing strategies that Millennials find appealing, motivating, or just annoying

Journal of strategic marketing, 2011-10, Vol.19 (6), p.489-499

Smith, Katherine Taken

2011

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Discovering Insights within a Blue Ocean Based on Business Intelligence

Procedia, social and behavioral sciences, 2015-02, Vol.175, p.66-74

2015

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Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME

Journal of theoretical and applied electronic commerce research, 2024-06, Vol.19 (2), p.1411-1441

Türkeș, Mirela Cătălina

2024

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E-marketing education in transition: An analysis of international courses and programs

The international journal of management education, 2016-07, Vol.14 (2), p.212-218

Shaltoni, Abdel Monim

2016

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E-Marketing of Organic Textile and 4Ps: Social Applications

2009 International Conference on E-Business and Information System Security, 2009, p.1-4

2009

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E-marketing orientation and social media implementation in B2B marketing

European business review, 2015-10, Vol.27 (6), p.638-655

2015

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The effect of Information Technology on E-commerce and E-marketing in Iran

2006 IEEE International Conference on Service Operations and Logistics, and Informatics, 2006, p.845-850

2006

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The Effects of an E-marketing Orientation on Performance on Turkish Exporter Firms

Journal of Internet commerce, 2015-01, Vol.14 (1), p.123-138

2015

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An Empirical Investigation of E-commerce in Egypt: The Impact of Culture on Online Purchasing

Global business review, 2016-10, Vol.17 (5), p.1011-1025

2016

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An empirical study of tracking strategies of e-commerce websites

2012 6th International Conference on Application of Information and Communication Technologies (AICT), 2012, p.1-4

Treesinthuros, W.

2012

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Analyzing CSR and customer engagement through green banking digitalization: with the mediating effect of perceived environmental value and moderation effect of customer’s eco-consciousness

Artificial intelligence in marketing: exploring current and future trends

Artificial Intelligence Techniques to Revolutionize the Marketing Strategies for Enormous Business Expansion

Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms

Big data analytics for investigating Taiwan Line sticker social media marketing

Bookselling Online: An Examination of Consumer Behaviour Patterns

A broad overview of interactive digital marketing: A bibliometric network analysis

Business In The Development Of E-Commerce

Channel integration and profit sharing in the dynamics of multi-channel firms

Classifying customers using navigational history for developing personalized Web services

Complementary impact of capabilities and brand orientation on SMBs performance

Consumer savvy: conceptualisation and measurement

Cooperative advertising, pricing strategy and firm performance in the e-marketing age

Cooperative game-based profit allocation for joint distribution alliance under online shopping environment: A case in Southwest China

Determinants of Consumer Intention to Use Online Gambling Services: An Empirical Study of the Portuguese Market

Digital marketing strategies that Millennials find appealing, motivating, or just annoying

Discovering Insights within a Blue Ocean Based on Business Intelligence

Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME

E-marketing education in transition: An analysis of international courses and programs

E-Marketing of Organic Textile and 4Ps: Social Applications

E-marketing orientation and social media implementation in B2B marketing

The effect of Information Technology on E-commerce and E-marketing in Iran

The Effects of an E-marketing Orientation on Performance on Turkish Exporter Firms

An Empirical Investigation of E-commerce in Egypt: The Impact of Culture on Online Purchasing

An empirical study of tracking strategies of e-commerce websites

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