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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of marketing, 2016-11, Vol.80 (6), p.122-145

2016

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Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework

Foundations of management, 2023-01, Vol.15 (1), p.79-88

2023

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GREEN MARKETING COMMUNICATION STRATEGIES: AN INTEGRATIVE LITERATURE REVIEW

Analele Universităţii din Oradea. Ştiinţe economice, 2021-07, Vol.30 (30 (1)), p.388-396

Stoica, Mihai

2021

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Building strong brands in a modern marketing communications environment

Journal of marketing communications, 2009-07, Vol.15 (2-3), p.139-155

Keller, Kevin Lane

2009

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Country branding research: a decade’s systematic review

Cogent business & management, 2024-12, Vol.11 (1)

2024

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New Concepts of Marketing Communication as the Answer to Challenges Resulting from Changes in the Area of Consumer Information Behaviors

Problemy Zarządzania, 2021-01, Vol.19 (1 (91)), p.124-135

Rogala, Anna

2021

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Integrating online communities within business-to-business marketing communications: an exploratory study

Journal of marketing communications, 2018-07, Vol.24 (5), p.450-468

2018

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Integrated marketing communication as a business management tool in the context of sustainable development

Open economics (Walter de Gruyter & Co.), 2018-10, Vol.1 (1), p.115-123

2018

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EFFECTS OF BORROWED WORDS AND DIFFERENT WORDINGS ON THE EFFICIENCY OF MARKETING COMMUNICATION MESSAGES - THEORETICAL BACKGROUND OF FUTURE RESEARCH

Analele Universităţii din Oradea. Ştiinţe economice, 2020-07, Vol.29 (1), p.405-415

SZÉKELY Beatrix

2020

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Analysis of Internal Marketing Communication Tools of a Selected Company in Industry 4.0 Using McKinsey 7S Analysis

Management dynamics in the knowledge economy, 2022-06, Vol.10 (2), p.154-166

2022

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Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Comparative Analysis of the Practice of Internet Use in the Marketing Activities of Higher Education Institutions in Poland and Ukraine

Comparative economic research. Central and Eastern Europe, 2020-01, Vol.23 (2), p.87-102

2020

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Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co

California management review, 2020-11, Vol.63 (1), p.5-25

2020

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The model of marketing communications effectiveness: empirical evidence from Slovenian business-to-business practice

Journal of business economics and management, 2012-09, Vol.13 (4), p.705-723

2012

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The influence of selected demographic factors on the choice of marketing communication tools : comparison of foreign and local spaza shop owners in South Africa

Acta commercii, 2019, Vol.19 (1), p.1-14

2019

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Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time

Journal of retailing, 2021-03, Vol.97 (1), p.116-132

2021

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Creating Effective Marketing Messages Through Moderately Surprising Syntax

Journal of marketing, 2023-09, Vol.87 (5), p.755-775

2023

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MARKETING RESEARCH FOR CHOOSING THE PROMOTIONAL MESSAGE CONTENT FOR DOMESTIC ORGANIC PRODUCTS

Ekonomika poljoprivrede (1979), 2014-06, Vol.61 (2), p.501-515

928, 2014

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The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Journal of marketing research, 2018-02, Vol.55 (1), p.48-68

2018

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Institutions and axioms: an extension and update of service-dominant logic

Journal of the Academy of Marketing Science, 2016-01, Vol.44 (1), p.5-23

2016

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Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Journal of interactive marketing, 2012-05, Vol.26 (2), p.83-91

2012

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Corporate allies or adversaries: An exploration of the relationship between public relations and marketing among Ghanaian practitioners

Journal of marketing communications, 2024-04, Vol.30 (3), p.283-300

2024

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Switching off TV, turning on touchpoints: New ways to communicate in a new world

Journal of brand strategy, 2016-12, Vol.5 (3), p.266-274

Bird, Jon

2016

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Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches

Journal of marketing communications, 2023-02, Vol.ahead-of-print (ahead-of-print), p.1-24

2023

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When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

Journal of marketing, 2012-07, Vol.76 (4), p.109-125

2012

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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework

GREEN MARKETING COMMUNICATION STRATEGIES: AN INTEGRATIVE LITERATURE REVIEW

Building strong brands in a modern marketing communications environment

Country branding research: a decade’s systematic review

New Concepts of Marketing Communication as the Answer to Challenges Resulting from Changes in the Area of Consumer Information Behaviors

Integrating online communities within business-to-business marketing communications: an exploratory study

Integrated marketing communication as a business management tool in the context of sustainable development

EFFECTS OF BORROWED WORDS AND DIFFERENT WORDINGS ON THE EFFICIENCY OF MARKETING COMMUNICATION MESSAGES - THEORETICAL BACKGROUND OF FUTURE RESEARCH

Analysis of Internal Marketing Communication Tools of a Selected Company in Industry 4.0 Using McKinsey 7S Analysis

Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs

Comparative Analysis of the Practice of Internet Use in the Marketing Activities of Higher Education Institutions in Poland and Ukraine

Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co

The model of marketing communications effectiveness: empirical evidence from Slovenian business-to-business practice

The influence of selected demographic factors on the choice of marketing communication tools : comparison of foreign and local spaza shop owners in South Africa

Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time

Creating Effective Marketing Messages Through Moderately Surprising Syntax

MARKETING RESEARCH FOR CHOOSING THE PROMOTIONAL MESSAGE CONTENT FOR DOMESTIC ORGANIC PRODUCTS

The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Institutions and axioms: an extension and update of service-dominant logic

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Corporate allies or adversaries: An exploration of the relationship between public relations and marketing among Ghanaian practitioners

Switching off TV, turning on touchpoints: New ways to communicate in a new world

Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches

When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

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