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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of marketing, 2016-11, Vol.80 (6), p.122-145

2016

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Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework

Foundations of management, 2023-01, Vol.15 (1), p.79-88

2023

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Country branding research: a decade’s systematic review

Cogent business & management, 2024-12, Vol.11 (1)

2024

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New Concepts of Marketing Communication as the Answer to Challenges Resulting from Changes in the Area of Consumer Information Behaviors

Problemy Zarządzania, 2021-01, Vol.19 (1 (91)), p.124-135

Rogala, Anna

2021

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Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Comparative Analysis of the Practice of Internet Use in the Marketing Activities of Higher Education Institutions in Poland and Ukraine

Comparative economic research. Central and Eastern Europe, 2020-01, Vol.23 (2), p.87-102

2020

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Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co

California management review, 2020-11, Vol.63 (1), p.5-25

2020

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The model of marketing communications effectiveness: empirical evidence from Slovenian business-to-business practice

Journal of business economics and management, 2012-09, Vol.13 (4), p.705-723

2012

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Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time

Journal of retailing, 2021-03, Vol.97 (1), p.116-132

2021

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Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Journal of interactive marketing, 2012-05, Vol.26 (2), p.83-91

2012

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Creating Effective Marketing Messages Through Moderately Surprising Syntax

Journal of marketing, 2023-09, Vol.87 (5), p.755-775

2023

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The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Journal of marketing research, 2018-02, Vol.55 (1), p.48-68

2018

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Institutions and axioms: an extension and update of service-dominant logic

Journal of the Academy of Marketing Science, 2016-01, Vol.44 (1), p.5-23

2016

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Corporate allies or adversaries: An exploration of the relationship between public relations and marketing among Ghanaian practitioners

Journal of marketing communications, 2024-04, Vol.30 (3), p.283-300

2024

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When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

Journal of marketing, 2012-07, Vol.76 (4), p.109-125

2012

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We’re all connected: The power of the social media ecosystem

Business horizons, 2011-05, Vol.54 (3), p.265-273

2011

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Mobile Marketing: A Synthesis and Prognosis

Journal of interactive marketing, 2009-05, Vol.23 (2), p.118-129

2009

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Marketing communication in luxury research: a framework-based literature review and research agenda

Journal of marketing communications, 2022-07, Vol.28 (5), p.560-589

2022

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Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

Journal of marketing, 2009-05, Vol.73 (3), p.52-68

2009

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Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

Journal of the Academy of Marketing Science, 2011-04, Vol.39 (2), p.252-269

2011

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Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

Journal of the Academy of Marketing Science, 2016, Vol.44 (1), p.24-45

2016

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How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets

Journal of business and technical communication, 2020-10, Vol.34 (4), p.364-392

2020

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Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications

The Journal of consumer research, 2023-08, Vol.50 (2), p.236-254

2023

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Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down

The Journal of consumer research, 2015-12, Vol.42 (4), p.632-651

2015

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Pro-LGBTQIAP+ counterintuitive communication toward the consumer

Revista de gestão, 2024-07, Vol.31 (3), p.307-320

2024

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