UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

Why people use social media: An investigation of engagement on an all-service platform

Cogent business & management, 2024-12, Vol.11 (1)

2024

Volltextzugriff (PDF)

From outreach to outcome: exploring the impact of integrated marketing communication on the performance of small and medium-sized enterprises

Cogent business & management, 2024-12, Vol.11 (1)

2024

Volltextzugriff (PDF)

IMPLEMENTING OF DIGITAL MODELS IN MARKETING, IMPACT AND PERSPECTIVES

Journal of Eastern European and Central Asian research, 2024-01, Vol.11 (3), p.452-464

2024

Volltextzugriff (PDF)

Digital Marketing adoption in Small and Medium-sized Enterprises (SMEs)

Panorama Económico, 2023-10, Vol.31 (4)

2023

Volltextzugriff (PDF)

Don't Knock The Competition – Knock The Rival: Why Brand Rivalry Creates Message Virality

Advances in Consumer Research, 2021, Vol.49, p.386-387

2021

Volltextzugriff (PDF)

The Wise Use of Offensive Language in Advertising

Advances in Consumer Research, 2019, Vol.47, p.463-464

2019

Volltextzugriff (PDF)

New Wine in Old Glasses: Influencing Judgments Through Sound, Sight, and Semantics

Advances in Consumer Research, 2019, Vol.47, p.201-205

Melzner, Johann

2019

Volltextzugriff (PDF)

Evaluating University Attributes and Their Influence on Students’ Attitudes: The Mediating Role of Social Responsibility Communication

Administrative sciences, 2024-08, Vol.14 (8), p.183

2024

Volltextzugriff (PDF)

A Study on the Sustainable Development Strategy for Cultural Brands from the Perspective of All Media

International journal of business anthropology, 2024-06, Vol.14 (1), p.25-32

2024

Volltextzugriff (PDF)

Social Dynamics in Consumer Communications: How Hierarchy Shapes Language

Advances in Consumer Research, 2020, Vol.48, p.320-321

2020

Volltextzugriff (PDF)

АНАЛІЗ КОМУНІКАЦІЙНОГО ПРОЦЕСУ В УПРАВЛІННІ ЗОВНІШНЬОЕКОНОМІЧНОЮ ДІЯЛЬНІСТЮ ПІДПРИЄМСТВА

Problemi ekonomìki, 2024-01 (2), p.151-157

2024

Volltextzugriff (PDF)

A Framework for Messy Communication: A Qualitative Study of Competing Voices of Authority on Social Media

Administrative sciences, 2024-07, Vol.14 (7), p.145

2024

Volltextzugriff (PDF)

Guilt trips: Transportation and the Persuasiveness of Guilt Appeals

Advances in Consumer Research, 2016, Vol.44, p.382-383

2016

Volltextzugriff (PDF)

REDEFINING THE SALES CALL: THE BUYER'S PERSPECTIVE

Marketing management journal, 2023-04, Vol.33 (1), p.1-17

2023

Volltextzugriff (PDF)

To Choose or Not to Choose: How Time versus Money Impact Choice Deferral

Advances in Consumer Research, 2019, Vol.47, p.590-591

2019

Volltextzugriff (PDF)

Effect of Social Media Influencers on Consumer Brand Engagement and its Implications on Business Decision Making

El profesional de la informacion, 2024-01, Vol.33 (2)

2024

Volltextzugriff (PDF)

Analyzing the effects of social media, customer-to-customer interactions, and traditional marketing on customer decision-making through brand preference: insights from Greater Jakarta's Insurance Market

International Journal of Research in Business and Social Science, 2024-01, Vol.13 (4), p.49-63

2024

Volltextzugriff (PDF)

Resale Stores in the United States: Do They Communicate an Earth-Friendly Message?

Marketing management journal, 2023-04, Vol.33 (1), p.1-17

2023

Volltextzugriff (PDF)

Relationship between Visual Perception and Consumer Behavior: Identifying Effects of Visual Stimulus Characteristics on Product Evaluations

Advances in Consumer Research, 2018, Vol.46, p.68-73

2018

Volltextzugriff (PDF)

Charity Donors' Response to Cause-Related Marketing: The Role of Attachment Styles

Advances in Consumer Research, 2018, Vol.46, p.886-887

2018

Volltextzugriff (PDF)

On the Development of PARA: A Text Analytic Method to Detect Textual Paralanguage in Social Media Data

Advances in Consumer Research, 2022, Vol.50, p.401-403

2022

Volltextzugriff (PDF)

Are you speaking to me? The effect of first-person pronouns on decisions to unfollow influencers

Advances in Consumer Research, 2022, Vol.50, p.488-489

2022

Volltextzugriff (PDF)

Purchase Intention in Online Brand Communities: The Effect of Consumer Empowerment

Journal of management & economics, 2023-01, Vol.30 (4), p.697-712

Dıncer, Caner

2023

Volltextzugriff (PDF)

CSR communication and internal stakeholders: The overlooked market

International Journal of Research in Business and Social Science, 2024-01, Vol.13 (4), p.292-301

2024

Volltextzugriff (PDF)

Marketer Legitimacy in Participatory Media: Negotiating the Acceptance of Marketing Communication on Reddit

Advances in Consumer Research, 2015, Vol.43, p.611-612

2015

Volltextzugriff (PDF)

1 – 25 von 70

Suche als RSS-Feed

Aktive Filter

KollektionEbook Central Perpetual and DDA

PublikationsformWebseiten

ThemaConsumers

KollektionEBSCOhost Business Source Ultimate

Neu hinzugefügt... seit 90 Tagen

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(28)
Mit Volltextzugriff
(69)

Publikationsform

Sprache

Erscheinungsjahr

n.n

Thema

Marketing
(43)
Communication
(40)
Social Networks
(16)
Marketing Management
(12)
Consumer Behavior
(7)
Salespeople
(7)
Social Sciences
(7)
Business
(6)
Business & Economics
(6)
Decision Making
(6)
Digital Marketing
(6)
Perceptions
(6)
Audiences
(5)
Brand Loyalty
(5)
Communications Industry
(5)
Customer Satisfaction
(5)
Customers
(5)
Teams
(5)
Telecommunications Industry
(5)
Telecommunications Services Industry
(5)

15 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

... seit 7 Tagen
(1)
... seit 30 Tagen
(7)

Menü

Weitere Dienste

Einstellungen

Why people use social media: An investigation of engagement on an all-service platform

From outreach to outcome: exploring the impact of integrated marketing communication on the performance of small and medium-sized enterprises

IMPLEMENTING OF DIGITAL MODELS IN MARKETING, IMPACT AND PERSPECTIVES

Digital Marketing adoption in Small and Medium-sized Enterprises (SMEs)

Don't Knock The Competition – Knock The Rival: Why Brand Rivalry Creates Message Virality

The Wise Use of Offensive Language in Advertising

New Wine in Old Glasses: Influencing Judgments Through Sound, Sight, and Semantics

Evaluating University Attributes and Their Influence on Students’ Attitudes: The Mediating Role of Social Responsibility Communication

A Study on the Sustainable Development Strategy for Cultural Brands from the Perspective of All Media

Social Dynamics in Consumer Communications: How Hierarchy Shapes Language

АНАЛІЗ КОМУНІКАЦІЙНОГО ПРОЦЕСУ В УПРАВЛІННІ ЗОВНІШНЬОЕКОНОМІЧНОЮ ДІЯЛЬНІСТЮ ПІДПРИЄМСТВА

A Framework for Messy Communication: A Qualitative Study of Competing Voices of Authority on Social Media

Guilt trips: Transportation and the Persuasiveness of Guilt Appeals

REDEFINING THE SALES CALL: THE BUYER'S PERSPECTIVE

To Choose or Not to Choose: How Time versus Money Impact Choice Deferral

Effect of Social Media Influencers on Consumer Brand Engagement and its Implications on Business Decision Making

Analyzing the effects of social media, customer-to-customer interactions, and traditional marketing on customer decision-making through brand preference: insights from Greater Jakarta's Insurance Market

Resale Stores in the United States: Do They Communicate an Earth-Friendly Message?

Relationship between Visual Perception and Consumer Behavior: Identifying Effects of Visual Stimulus Characteristics on Product Evaluations

Charity Donors' Response to Cause-Related Marketing: The Role of Attachment Styles

On the Development of PARA: A Text Analytic Method to Detect Textual Paralanguage in Social Media Data

Are you speaking to me? The effect of first-person pronouns on decisions to unfollow influencers

Purchase Intention in Online Brand Communities: The Effect of Consumer Empowerment

CSR communication and internal stakeholders: The overlooked market

Marketer Legitimacy in Participatory Media: Negotiating the Acceptance of Marketing Communication on Reddit

Aktive Filter

Suchergebnisse filtern