UB Paderborn / Katalog / Suche / in CDI

Kaefer, F. (2021). An insider’s guide to place branding: Shaping the identity and reputation of cities, regions and countries. Springer. $64.99 (paperback)

Place Branding and Public Diplomacy, 2023, Vol.19 (3), p.411-412

Sevin, Efe

2023

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Book Reviews -- A Sign Is Just a Sign by Thomas A Sebeok

Journal of Marketing, 1992, Vol.56 (4), p.119

1992

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Book Reviews: Integrated Direct Marketing

Journal of Marketing, 1989, Vol.53 (4), p.116

Roberts, Mary Lou

1989

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Marketing Today's Academic Library: A Bold New Approach to Communicating with Students

Journal of Academic Librarianship, 2009, Vol.35 (6), p.605-606

Glover, Michele

2009

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Integrated Marketing Communication: Putting It Together & Making It Work

Journal of the Academy of Marketing Science, 1997, Vol.25 (1), p.83

Kelly, Kathleen J

1997

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Tribal Modern: Branding New Nations in the Arab Gulf

Place Branding and Public Diplomacy, 2015, Vol.11 (2), p.163-168

Go, Frank M

2015

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European Public Diplomacy: Soft Power at Work

Place Branding and Public Diplomacy, 2015, Vol.11 (2), p.161-162

Brown, Robin

2015

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Destination brands: Managing place reputation (3rd edition)

Place Branding and Public Diplomacy, 2011, Vol.7 (4), p.316-320

Freire, João R.

2011

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Driving Customer Equity: How customer lifetime value is reshaping corporate strategy

Journal of Advertising Research, 2000, Vol.40 (5), p.54

Kidd, Pat

2000

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BETWEEN THE PAGES

Incentive, 2000, Vol.174 (9), p.105

Hodnett, Emily

2000

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Proposal Planning and Writing / The Consultant's Guide to Proposal Writing

Journal of Business and Technical Communication, 2000, Vol.14 (1), p.110

LaDuc, Linda M

2000

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A company's greatest assets

Public Relations Quarterly, 1994, Vol.39 (1), p.4

Swift, Paul

1994

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Networks in Marketing

Journal of the Academy of Marketing Science, 1998, Vol.26 (4), p.353

Cowles, Deborah L

1998

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A Virtuous Circle: Political Communications in Postindustrial Societies

International Affairs, 2001, Vol.77 (2), p.427-428

Bartle, John

2001

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The mighty wurlitzer: How the CIA played America

Place Branding and Public Diplomacy, 2009, Vol.5 (1), p.85-89

Brown, John

2009

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Libraries, Mission, & Marketing: Writing Mission Statements That Work

Library Journal, 2004, Vol.129 (3), p.170

Brown, B Susan

2004

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Managing across borders: The transnational solution

International Labour Review, 1999, Vol.138 (2), p.201-207

Ishida, Masaru

1999

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Business to Business Marketing

Journal of the Academy of Marketing Science, 1999, Vol.27 (2), p.281

Kay, Mary

1999

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Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers

Library Journal, 2006, Vol.131 (1), p.132

Harbison, Robert

2006

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Words in Ads

Journal of Consumer Affairs, 1996, Vol.30 (1), p.275-278

King, Maryon F.

1996

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Book Reviews: Research Developments in International Marketing / Marketing Aspects of International Business

Journal of Marketing, 1986, Vol.50 (2), p.119

Cavusgil, S Tamer

1986

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Kaefer, F. (2021). An insider’s guide to place branding: Shaping the identity and reputation of cities, regions and countries. Springer. $64.99 (paperback)

Book Reviews -- A Sign Is Just a Sign by Thomas A Sebeok

Book Reviews: Integrated Direct Marketing

Marketing Today's Academic Library: A Bold New Approach to Communicating with Students

Integrated Marketing Communication: Putting It Together & Making It Work

Tribal Modern: Branding New Nations in the Arab Gulf

European Public Diplomacy: Soft Power at Work

Destination brands: Managing place reputation (3rd edition)

Driving Customer Equity: How customer lifetime value is reshaping corporate strategy

BETWEEN THE PAGES

Proposal Planning and Writing / The Consultant's Guide to Proposal Writing

A company's greatest assets

Networks in Marketing

A Virtuous Circle: Political Communications in Postindustrial Societies

The mighty wurlitzer: How the CIA played America

Libraries, Mission, & Marketing: Writing Mission Statements That Work

Managing across borders: The transnational solution

Business to Business Marketing

Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers

Words in Ads

Book Reviews: Research Developments in International Marketing / Marketing Aspects of International Business

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