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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of marketing, 2016-11, Vol.80 (6), p.122-145

2016

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Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework

Foundations of management, 2023-01, Vol.15 (1), p.79-88

2023

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GREEN MARKETING COMMUNICATION STRATEGIES: AN INTEGRATIVE LITERATURE REVIEW

Analele Universităţii din Oradea. Ştiinţe economice, 2021-07, Vol.30 (30 (1)), p.388-396

Stoica, Mihai

2021

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New Concepts of Marketing Communication as the Answer to Challenges Resulting from Changes in the Area of Consumer Information Behaviors

Problemy Zarządzania, 2021-01, Vol.19 (1 (91)), p.124-135

Rogala, Anna

2021

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Integrated marketing communication as a business management tool in the context of sustainable development

Open economics (Walter de Gruyter & Co.), 2018-10, Vol.1 (1), p.115-123

2018

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EFFECTS OF BORROWED WORDS AND DIFFERENT WORDINGS ON THE EFFICIENCY OF MARKETING COMMUNICATION MESSAGES - THEORETICAL BACKGROUND OF FUTURE RESEARCH

Analele Universităţii din Oradea. Ştiinţe economice, 2020-07, Vol.29 (1), p.405-415

SZÉKELY Beatrix

2020

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Analysis of Internal Marketing Communication Tools of a Selected Company in Industry 4.0 Using McKinsey 7S Analysis

Management dynamics in the knowledge economy, 2022-06, Vol.10 (2), p.154-166

2022

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Comparative Analysis of the Practice of Internet Use in the Marketing Activities of Higher Education Institutions in Poland and Ukraine

Comparative economic research. Central and Eastern Europe, 2020-01, Vol.23 (2), p.87-102

2020

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Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co

California management review, 2020-11, Vol.63 (1), p.5-25

2020

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The influence of selected demographic factors on the choice of marketing communication tools : comparison of foreign and local spaza shop owners in South Africa

Acta commercii, 2019, Vol.19 (1), p.1-14

2019

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Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time

Journal of retailing, 2021-03, Vol.97 (1), p.116-132

2021

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Creating Effective Marketing Messages Through Moderately Surprising Syntax

Journal of marketing, 2023-09, Vol.87 (5), p.755-775

2023

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MARKETING RESEARCH FOR CHOOSING THE PROMOTIONAL MESSAGE CONTENT FOR DOMESTIC ORGANIC PRODUCTS

Ekonomika poljoprivrede (1979), 2014-06, Vol.61 (2), p.501-515

928, 2014

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The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Journal of marketing research, 2018-02, Vol.55 (1), p.48-68

2018

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Institutions and axioms: an extension and update of service-dominant logic

Journal of the Academy of Marketing Science, 2016-01, Vol.44 (1), p.5-23

2016

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Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Journal of interactive marketing, 2012-05, Vol.26 (2), p.83-91

2012

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Switching off TV, turning on touchpoints: New ways to communicate in a new world

Journal of brand strategy, 2016-12, Vol.5 (3), p.266-274

Bird, Jon

2016

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When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

Journal of marketing, 2012-07, Vol.76 (4), p.109-125

2012

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Marketing communications of higher education institutions in the Republic of Serbia

Marketing (Beograd), 2015, Vol.46 (3), p.166-178

Popovic, Ana

2015

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We’re all connected: The power of the social media ecosystem

Business horizons, 2011-05, Vol.54 (3), p.265-273

2011

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Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down

The Journal of consumer research, 2015-12, Vol.42 (4), p.632-651

2015

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Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

Journal of marketing, 2009-05, Vol.73 (3), p.52-68

2009

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Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

Journal of the Academy of Marketing Science, 2011-04, Vol.39 (2), p.252-269

2011

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Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

Journal of the Academy of Marketing Science, 2016, Vol.44 (1), p.24-45

2016

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How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets

Journal of business and technical communication, 2020-10, Vol.34 (4), p.364-392

2020

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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework

GREEN MARKETING COMMUNICATION STRATEGIES: AN INTEGRATIVE LITERATURE REVIEW

New Concepts of Marketing Communication as the Answer to Challenges Resulting from Changes in the Area of Consumer Information Behaviors

Integrated marketing communication as a business management tool in the context of sustainable development

EFFECTS OF BORROWED WORDS AND DIFFERENT WORDINGS ON THE EFFICIENCY OF MARKETING COMMUNICATION MESSAGES - THEORETICAL BACKGROUND OF FUTURE RESEARCH

Analysis of Internal Marketing Communication Tools of a Selected Company in Industry 4.0 Using McKinsey 7S Analysis

Comparative Analysis of the Practice of Internet Use in the Marketing Activities of Higher Education Institutions in Poland and Ukraine

Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co

The influence of selected demographic factors on the choice of marketing communication tools : comparison of foreign and local spaza shop owners in South Africa

Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time

Creating Effective Marketing Messages Through Moderately Surprising Syntax

MARKETING RESEARCH FOR CHOOSING THE PROMOTIONAL MESSAGE CONTENT FOR DOMESTIC ORGANIC PRODUCTS

The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Institutions and axioms: an extension and update of service-dominant logic

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Switching off TV, turning on touchpoints: New ways to communicate in a new world

When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

Marketing communications of higher education institutions in the Republic of Serbia

We’re all connected: The power of the social media ecosystem

Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets

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