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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of marketing, 2016-11, Vol.80 (6), p.122-145

2016

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Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Journal of interactive marketing, 2012-05, Vol.26 (2), p.83-91

2012

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Institutions and axioms: an extension and update of service-dominant logic

Journal of the Academy of Marketing Science, 2016-01, Vol.44 (1), p.5-23

2016

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Mobile Marketing: A Synthesis and Prognosis

Journal of interactive marketing, 2009-05, Vol.23 (2), p.118-129

2009

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Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

Journal of the Academy of Marketing Science, 2011-04, Vol.39 (2), p.252-269

2011

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Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down

The Journal of consumer research, 2015-12, Vol.42 (4), p.632-651

2015

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A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

International journal of advertising, 2016-03, Vol.35 (2), p.171-184

2016

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New Communications Approaches in Marketing: Issues and Research Directions

Journal of interactive marketing, 2009-05, Vol.23 (2), p.108-117

Winer, Russell S.

2009

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Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Management science, 2008-03, Vol.54 (3), p.477-491

2008

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The Effects of Consumer Innovativeness on Sport Team Applications Acceptance and Usage

Journal of sport management, 2017-05, Vol.31 (3), p.241-255

2017

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Standardization as a precondition for the coordination of global websites: An empirical study of Japanese companies

International Journal of Marketing & Distribution, 2019, Vol.3(1), pp.1-10

2019

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Communication Channels and Word of Mouth: How the Medium Shapes the Message

The Journal of consumer research, 2013-10, Vol.40 (3), p.567-579

2013

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Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

International journal of advertising, 2017-01, Vol.36 (5), p.798-828

2017

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Relationship Velocity: Toward A Theory of Relationship Dynamics

Journal of marketing, 2013-01, Vol.77 (1), p.13-30

2013

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Bayesian Persuasion

The American economic review, 2011-10, Vol.101 (6), p.2590-2615

2011

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Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Journal of marketing, 2006-10, Vol.70 (4), p.136-153

2006

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What Are Likes Worth? A Facebook Page Field Experiment

Journal of marketing research, 2017-04, Vol.54 (2), p.306-317

2017

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Using Online Conversations to Study Word-of-Mouth Communication

Marketing science (Providence, R.I.), 2004-10, Vol.23 (4), p.545-560

2004

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The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

Journal of marketing research, 2016-06, Vol.53 (3), p.297-318

2016

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The Economics of Privacy

Journal of economic literature, 2016-06, Vol.54 (2), p.442-492

2016

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A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

Journal of marketing, 2004-10, Vol.68 (4), p.106-125

2004

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Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages

The Journal of consumer research, 2019-02, Vol.45 (5), p.988-1012

2019

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A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth

Marketing science (Providence, R.I.), 2010-03, Vol.29 (2), p.348-365

2010

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Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

International journal of advertising, 2011-01, Vol.30 (1), p.47-75

2011

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Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Management science, 2011-09, Vol.57 (9), p.1623-1639

2011

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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Institutions and axioms: an extension and update of service-dominant logic

Mobile Marketing: A Synthesis and Prognosis

Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

New Communications Approaches in Marketing: Issues and Research Directions

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

The Effects of Consumer Innovativeness on Sport Team Applications Acceptance and Usage

Standardization as a precondition for the coordination of global websites: An empirical study of Japanese companies

Communication Channels and Word of Mouth: How the Medium Shapes the Message

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

Relationship Velocity: Toward A Theory of Relationship Dynamics

Bayesian Persuasion

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

What Are Likes Worth? A Facebook Page Field Experiment

Using Online Conversations to Study Word-of-Mouth Communication

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

The Economics of Privacy

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages

A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth

Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

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