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An Instructor's Manual to H2H Marketing Case Studies: Teach Human-To-Human Marketing Effectively

1, 2024

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When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

Journal of marketing research, 2010-12, Vol.47 (6), p.1162-1176

2010

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The Chief Marketing Officer Matters

Journal of marketing, 2015-05, Vol.79 (3), p.1-22

2015

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Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

Journal of marketing, 2014-07, Vol.78 (4), p.4-20

2014

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On Managerial Relevance

Journal of marketing, 2011-07, Vol.75 (4), p.211-224

Jaworski, Bernard J.

2011

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Digital marketing for B2B organizations: structured literature review and future research directions

The Journal of business & industrial marketing, 2020-06, Vol.35 (7), p.1191-1204

2020

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Marketing as promise management: regaining customer management for marketing

The Journal of business & industrial marketing, 2009-06, Vol.24 (5/6), p.351-359

2009

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Exploring and evaluating success factors of social media marketing strategy: a multi-dimensional-multi-criteria framework

Foresight (Cambridge), 2021-10, Vol.23 (6), p.655-678

2021

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Digital HR: A Critical Management Approach to the Digitalization of Organizations in the New Normal

2nd ed. 2023, 2023

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Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation and Its Impact on Firm Performance

Management science, 2017-06, Vol.63 (6), p.1993-2015

2017

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Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams

Journal of marketing, 2011-01, Vol.75 (1), p.60-77

2011

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Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact

Journal of marketing research, 2021-08, Vol.58 (4), p.615-643

2021

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The eco‐friendly side of narcissism: The case of green marketing

Sustainable development (Bradford, West Yorkshire, England), 2021-11, Vol.29 (6), p.1111-1122

2021

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Challenges and solutions for marketing in a digital era

European management journal, 2014-02, Vol.32 (1), p.1-12

2014

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Managerial implications in solution business studies: analysis of type of relevance addressed

The Journal of business & industrial marketing, 2014-07, Vol.29 (7/8), p.562-573

2014

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How executives talk: Exploring marketing executive value articulation with computerized text analysis

European journal of marketing, 2020-03, Vol.54 (3), p.546-569

2020

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Influential Chief Marketing Officers and Management Revenue Forecasts

The Accounting review, 2018-07, Vol.93 (4), p.253-281

2018

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Salesperson's listening ability as an antecedent to relationship selling

The Journal of business & industrial marketing, 2013-01, Vol.28 (1), p.50-59

2013

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My years with B2B marketing in India: reflections and learnings from a journey of 40 years

The Journal of business & industrial marketing, 2012-02, Vol.27 (3), p.160-168

2012

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Tensions within the sales ecosystem: a multi-level examination of the sales-marketing interface

The Journal of business & industrial marketing, 2021-05, Vol.36 (4), p.571-589

2021

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Being known or being one of many: the need for brand management for business-to-business (B2B) companies

The Journal of business & industrial marketing, 2007-08, Vol.22 (6), p.357-362

2007

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The influence of marketing scholarship's legacy on nonprofit marketing

International journal of financial studies, 2013-09, Vol.1 (3), p.102-118

Wymer, Walter

2013

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Impact of relative compensation to executive directors with marketing experience on marketing performance: toward an integrative framework

European journal of marketing, 2023-01, Vol.57 (1), p.125-148

2023

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Innovation dimensions and firm performance synergy in the emerging market: A perspective from Dynamic Capability Theory & Signaling Theory

Technology in society, 2021-02, Vol.64, p.101512, Article 101512

Gupta, Amit Kumar

2021

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Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less

Journal of marketing research, 2014-12, Vol.51 (6), p.676-690

2014

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An Instructor's Manual to H2H Marketing Case Studies: Teach Human-To-Human Marketing Effectively

When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

The Chief Marketing Officer Matters

Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

On Managerial Relevance

Digital marketing for B2B organizations: structured literature review and future research directions

Marketing as promise management: regaining customer management for marketing

Exploring and evaluating success factors of social media marketing strategy: a multi-dimensional-multi-criteria framework

Digital HR: A Critical Management Approach to the Digitalization of Organizations in the New Normal

Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation and Its Impact on Firm Performance

Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams

Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact

The eco‐friendly side of narcissism: The case of green marketing

Challenges and solutions for marketing in a digital era

Managerial implications in solution business studies: analysis of type of relevance addressed

How executives talk: Exploring marketing executive value articulation with computerized text analysis

Influential Chief Marketing Officers and Management Revenue Forecasts

Salesperson's listening ability as an antecedent to relationship selling

My years with B2B marketing in India: reflections and learnings from a journey of 40 years

Tensions within the sales ecosystem: a multi-level examination of the sales-marketing interface

Being known or being one of many: the need for brand management for business-to-business (B2B) companies

The influence of marketing scholarship's legacy on nonprofit marketing

Impact of relative compensation to executive directors with marketing experience on marketing performance: toward an integrative framework

Innovation dimensions and firm performance synergy in the emerging market: A perspective from Dynamic Capability Theory & Signaling Theory

Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less

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