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Book review: Marketing management

Rajagiri Management Journal, 2024, Vol.18 (1), p.95-98

Uikey, Ashish Ashok

2024

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Kaefer, F. (2021). An insider’s guide to place branding: Shaping the identity and reputation of cities, regions and countries. Springer. $64.99 (paperback)

Place Branding and Public Diplomacy, 2023, Vol.19 (3), p.411-412

Sevin, Efe

2023

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Imaginative communities: admired cities, regions and countries by Robert Govers: Reputo Press, Antwerp, Belgium, 2018, 158 pp. $17.99 (paper)

Place Branding and Public Diplomacy, 2023, Vol.19 (1), p.181-183

Ripoll González, Laura

2023

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Natalia Tsvetkova (2021) The Cold War in Universities: U.S. and Soviet Cultural Diplomacy, 1945–1990: Brill, Leiden-Boston. E-Book (PDF) ISBN: 978-90-04-47178-8, Hardback ISBN: 978-90-04-47177-1, €110.00 / $132.00

Place Branding and Public Diplomacy, 2023, Vol.19 (4), p.551-553

Krasnyak, Olga

2023

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INDUSTRY News

Online Searcher, 2021, Vol.45 (4), p.6-9

2021

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Marketing Research - A Global Outlook

South Asian Journal of Management, 2021, Vol.28 (1), p.203-206

Gupta, Monika

2021

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Simon Anholt, The good country equation: how we can repair the world in one generation: Berrett-Koehler Publishers, Inc., Oakland, CA, 2020, 258 pages, www.bkconnection.com, ISBN: 978-1-5230-8961-1, U.S. $19.95

Place Branding and Public Diplomacy, 2021, Vol.17 (4), p.420-421

Conejo, Francisco

2021

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Eastern–Western Bridge Sandwiched Between Two Internationally Recognizable Powers: By Beata Ociepka, Poland’s New Ways of Public Diplomacy, Peter Lang Edition, Frankfurt am Main 2017, 242 pp

Place Branding and Public Diplomacy, 2020, Vol.16 (3), p.288-289

Zalas-Kaminska, Katarzyna

2020

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Jami A. Fullerton, Alice Kendrick (eds): shaping international public opinion: a model for nation branding and public diplomacy

Place Branding and Public Diplomacy, 2020, Vol.16 (1), p.107-108

Hereźniak, Marta

2020

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M. Kavaratzis, M. Giovanardi, and M. Lichrou (eds.), 2017, Inclusive place branding: critical perspectives on theory and practice

Place Branding and Public Diplomacy, 2019, Vol.15 (2), p.143-144

González, Laura Ripoll

2019

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The JET Program and the US–Japan Relationship: Goodwill Goldmine: By Emily T. Metzgar. Lanham, Boulder, New York & London, Lexington Books, 2017, vii, 198 pp. (hardback)

Place Branding and Public Diplomacy, 2019, Vol.15 (1), p.64-65

Hashimoto, Kayoko

2019

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Landscape and branding: the promotion and production of place: By Nicole Porter. Routledge, 2016, 240pp, £36.99, Pbk. ISBN: 978-1-138-29703-6

Place Branding and Public Diplomacy, 2018, Vol.14 (3), p.223-224

Walters, Trudie

2018

Volltextzugriff (PDF)

Review of Urban Strategies for Culture-Driven Growth: Co-Creating a European Capital of Culture: Nils Wåhlin, Maria Kapsali, Malin H. Näsholm and Tomas Blomquist

Place Branding and Public Diplomacy, 2017, Vol.13 (4), p.376-377

Platt, Louise

2017

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Turkey’s public diplomacy

Place Branding and Public Diplomacy, 2017, Vol.13 (3), p.264-265

Freeman, Bradley C

2017

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Culture and propaganda: The progressive origins of American public diplomacy, 1936–1953

Place Branding and Public Diplomacy, 2017, Vol.13 (3), p.266-267

Metzgar, Emily T

2017

Volltextzugriff (PDF)

Tourism marketing for developing countries: Battling stereotypes and crises in Asia, Africa and the Middle East

Place Branding and Public Diplomacy, 2017, Vol.13 (1), p.98-99

Shaheer, Ismail

2017

Volltextzugriff (PDF)

The Librarian's Nitty-Gritty Guide to Content Marketing

Online Searcher, 2016, Vol.40 (6), p.71

Wiley, Deborah Lynne

2016

Volltextzugriff (PDF)

Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries: Representing the Periphery: Louis Clerc, Nikolas Glover and Paul Jordan. Brill/Nijhoff, Leiden and Boston, 2015, ISBN 978-90-04-30548-9

Place Branding and Public Diplomacy, 2016, Vol.12 (2-3), p.232-235

Cull, Nicholas J.

2016

Volltextzugriff (PDF)

Brand Command: Canadian Politics and Democracy in an Age of Message Control

The Innovation Journal, 2016, Vol.21 (2), p.1

Doughty, Howard A

2016

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Branding Chinese Mega-cities: Policies, Practices and Positioning

Decision, 2015, Vol.42 (4), p.467

Bhupesh, M

2015

Volltextzugriff (PDF)

International Marketing Withing and Beyond Visegrad Borders

Delhi Business Review, 2015, Vol.16 (2), p.107-108

Jayaswal, Pragya

2015

Volltextzugriff (PDF)

Cases in Marketing Management

South Asian Journal of Management, 2015, Vol.22 (4), p.204

Gnanamkonda, Vijayudu

2015

Volltextzugriff (PDF)

Place Branding Through Phases of the Image: Balancing Image and Substance

Place Branding and Public Diplomacy, 2015, Vol.11 (3), p.243-244

Björner, Emma

2015

Volltextzugriff (PDF)

Tribal Modern: Branding New Nations in the Arab Gulf

Place Branding and Public Diplomacy, 2015, Vol.11 (2), p.163-168

Go, Frank M

2015

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European Public Diplomacy: Soft Power at Work

Place Branding and Public Diplomacy, 2015, Vol.11 (2), p.161-162

Brown, Robin

2015

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Book review: Marketing management

Kaefer, F. (2021). An insider’s guide to place branding: Shaping the identity and reputation of cities, regions and countries. Springer. $64.99 (paperback)

Imaginative communities: admired cities, regions and countries by Robert Govers: Reputo Press, Antwerp, Belgium, 2018, 158 pp. $17.99 (paper)

Natalia Tsvetkova (2021) The Cold War in Universities: U.S. and Soviet Cultural Diplomacy, 1945–1990: Brill, Leiden-Boston. E-Book (PDF) ISBN: 978-90-04-47178-8, Hardback ISBN: 978-90-04-47177-1, €110.00 / $132.00

INDUSTRY News

Marketing Research - A Global Outlook

Simon Anholt, The good country equation: how we can repair the world in one generation: Berrett-Koehler Publishers, Inc., Oakland, CA, 2020, 258 pages, www.bkconnection.com, ISBN: 978-1-5230-8961-1, U.S. $19.95

Eastern–Western Bridge Sandwiched Between Two Internationally Recognizable Powers: By Beata Ociepka, Poland’s New Ways of Public Diplomacy, Peter Lang Edition, Frankfurt am Main 2017, 242 pp

Jami A. Fullerton, Alice Kendrick (eds): shaping international public opinion: a model for nation branding and public diplomacy

M. Kavaratzis, M. Giovanardi, and M. Lichrou (eds.), 2017, Inclusive place branding: critical perspectives on theory and practice

The JET Program and the US–Japan Relationship: Goodwill Goldmine: By Emily T. Metzgar. Lanham, Boulder, New York & London, Lexington Books, 2017, vii, 198 pp. (hardback)

Landscape and branding: the promotion and production of place: By Nicole Porter. Routledge, 2016, 240pp, £36.99, Pbk. ISBN: 978-1-138-29703-6

Review of Urban Strategies for Culture-Driven Growth: Co-Creating a European Capital of Culture: Nils Wåhlin, Maria Kapsali, Malin H. Näsholm and Tomas Blomquist

Turkey’s public diplomacy

Culture and propaganda: The progressive origins of American public diplomacy, 1936–1953

Tourism marketing for developing countries: Battling stereotypes and crises in Asia, Africa and the Middle East

The Librarian's Nitty-Gritty Guide to Content Marketing

Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries: Representing the Periphery: Louis Clerc, Nikolas Glover and Paul Jordan. Brill/Nijhoff, Leiden and Boston, 2015, ISBN 978-90-04-30548-9

Brand Command: Canadian Politics and Democracy in an Age of Message Control

Branding Chinese Mega-cities: Policies, Practices and Positioning

International Marketing Withing and Beyond Visegrad Borders

Cases in Marketing Management

Place Branding Through Phases of the Image: Balancing Image and Substance

Tribal Modern: Branding New Nations in the Arab Gulf

European Public Diplomacy: Soft Power at Work

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