UB Paderborn / Katalog / Suche / in CDI

Atmospherics and retail environments: the case of the "power aisle"

International journal of retail & distribution management, 1996-02, Vol.24 (1), p.7-14

1996

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A consumer model for channel switching behavior

International journal of retail & distribution management, 2002-04, Vol.30 (4), p.179-185

2002

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Consumers' perceptions of the country-of-origin effect on purchasing intentions of (in)conspicuous products

The Journal of consumer marketing, 2000-07, Vol.17 (4), p.308-321

Piron, Francis

2000

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Conversational Capital: How to Create Stuff People Love to Talk About

The Journal of Consumer Marketing, 2009-07, Vol.26 (5), p.370-371

2009

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Familiarity, expertise and involvement: key consumer segmentation factors

The Journal of consumer marketing, 2008-09, Vol.25 (6), p.361-368

2008

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Interlinear or inscription? A comparative study of Chinese and American mall shoppers' behavior

The Journal of consumer marketing, 2004-01, Vol.21 (1), p.51-61

2004

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International airport influences on impulsive shopping: trait and normative approach

International journal of retail & distribution management, 2001-05, Vol.29 (5), p.226-235

2001

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Loyalty Differences in the Use of Internal and External Reference Prices

Marketing letters, 1995-03, Vol.6 (2), p.111-122

1995

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The three "big issues" for older supermarket shoppers

The Journal of consumer marketing, 2005-10, Vol.22 (6), p.306-312

2005

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What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion

The Journal of consumer marketing, 2004-03, Vol.21 (2), p.109-122

2004

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Atmospherics and retail environments: the case of the "power aisle"

A consumer model for channel switching behavior

Consumers' perceptions of the country-of-origin effect on purchasing intentions of (in)conspicuous products

Conversational Capital: How to Create Stuff People Love to Talk About

Familiarity, expertise and involvement: key consumer segmentation factors

Interlinear or inscription? A comparative study of Chinese and American mall shoppers' behavior

International airport influences on impulsive shopping: trait and normative approach

Loyalty Differences in the Use of Internal and External Reference Prices

The three "big issues" for older supermarket shoppers

What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion

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