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Advertising, consumer awareness, and choice: evidence from the U.S. banking industry

The Rand journal of economics, 2017-10, Vol.48 (3), p.611-646

2017

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The advertising of services: what is an appropriate role for humor?

The Journal of services marketing, 1998-12, Vol.12 (6), p.453-472

Fugate, Douglas L

1998

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The antecedents and consequences of trust in online-purchase decisions

Journal of interactive marketing, 2002, Vol.16 (2), p.47-63

Yoon, Sung-Joon

2002

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Antecedents of consumer intention to follow and recommend an Instagram account

Online information review, 2017-11, Vol.41 (7), p.1046-1063

2017

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Atmospherics and retail environments: the case of the "power aisle"

International journal of retail & distribution management, 1996-02, Vol.24 (1), p.7-14

1996

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A Bayesian Multi-Level Factor Analytic Model of Consumer Price Sensitivities Across Categories

Psychometrika, 2010-09, Vol.75 (3), p.558-578

2010

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Belief formation in ethical consumer groups: an exploratory study

Marketing intelligence & planning, 1999-04, Vol.17 (2), p.109-120

1999

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I believe therefore I care

International marketing review, 2016-02, Vol.33 (1), p.137-155

2016

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A bibliometric analysis on packaging research: towards sustainable and healthy packages

British food journal (1966), 2021-01, Vol.123 (2), p.684-701

2021

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Biopolitical Marketing and Social Media Brand Communities

Theory, culture & society, 2016-09, Vol.33 (5), p.91-115

2016

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Biotechnology activism is dead; long live biotechnology activism! The lure and legacy of market-based food movement strategies

Agriculture and human values, 2024-06, Vol.41 (2), p.583-597

Pechlaner, Gabriela

2024

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Boosting Beauty in an Economic Decline: Mating, Spending, and the Lipstick Effect

Journal of personality and social psychology, 2012-08, Vol.103 (2), p.275-291

2012

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Brand equity and the extendibility of brand names

International journal of research in marketing, 1993-03, Vol.10 (1), p.61-75

1993

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Brand equity's influence on responses to event sponsorships

The journal of product & brand management, 2003-11, Vol.12 (6), p.377-393

2003

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Brand globally, market locally

The Journal of business strategy, 2004-01, Vol.25 (1), p.9-14

2004

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Brand popularity and country image in global competition: managerial implications

The journal of product & brand management, 1995-12, Vol.4 (5), p.21-33

Koo Kim, Chung

1995

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Bringing a probiotic-containing functional food to the market: microbiological, product, regulatory and labeling issues

Antonie van Leeuwenhoek, 1999-11, Vol.76 (1-4), p.293-315

1999

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The Challenge of the Global Business Revolution

Contributions to political economy, 2002, Vol.21 (1), p.91-110

2002

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Characterization of the household electricity consumption in the EU, potential energy savings and specific policy recommendations

Energy and buildings, 2011-08, Vol.43 (8), p.1884-1894

2011

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Classifying Products Strategically

Journal of marketing, 1986-07, Vol.50 (3), p.24-42

1986

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Co-creation experiences: The next practice in value creation

Journal of interactive marketing, 2004, Vol.18 (3), p.5-14

2004

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The Coming Downsizing of Real Estate: Implications of Technology

The journal of real estate portfolio management, 1997-01, Vol.3 (1), p.1-18

1997

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The Comparative Advantage Theory of Competition

Journal of marketing, 1995-04, Vol.59 (2), p.1-15

1995

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Comparing high-end and low-end early adopters of battery electric vehicles

Transportation research. Part A, Policy and practice, 2016-06, Vol.88, p.40-57

2016

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Compensatory consumption: why women go shopping when they're fed up and other stories

Marketing intelligence & planning, 1997-12, Vol.15 (7), p.325-334

Woodruffe, Helen R

1997

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Advertising, consumer awareness, and choice: evidence from the U.S. banking industry

The advertising of services: what is an appropriate role for humor?

The antecedents and consequences of trust in online-purchase decisions

Antecedents of consumer intention to follow and recommend an Instagram account

Atmospherics and retail environments: the case of the "power aisle"

A Bayesian Multi-Level Factor Analytic Model of Consumer Price Sensitivities Across Categories

Belief formation in ethical consumer groups: an exploratory study

I believe therefore I care

A bibliometric analysis on packaging research: towards sustainable and healthy packages

Biopolitical Marketing and Social Media Brand Communities

Biotechnology activism is dead; long live biotechnology activism! The lure and legacy of market-based food movement strategies

Boosting Beauty in an Economic Decline: Mating, Spending, and the Lipstick Effect

Brand equity and the extendibility of brand names

Brand equity's influence on responses to event sponsorships

Brand globally, market locally

Brand popularity and country image in global competition: managerial implications

Bringing a probiotic-containing functional food to the market: microbiological, product, regulatory and labeling issues

The Challenge of the Global Business Revolution

Characterization of the household electricity consumption in the EU, potential energy savings and specific policy recommendations

Classifying Products Strategically

Co-creation experiences: The next practice in value creation

The Coming Downsizing of Real Estate: Implications of Technology

The Comparative Advantage Theory of Competition

Comparing high-end and low-end early adopters of battery electric vehicles

Compensatory consumption: why women go shopping when they're fed up and other stories

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