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Information Technology and Firm Profitability: Mechanisms and Empirical Evidence

MIS quarterly, 2012, Vol.36 (1), p.205-224

2012

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Corporate promotion and climate change: an analysis of key variables affecting advertising spending by major oil corporations, 1986–2015

Climatic change, 2020-03, Vol.159 (1), p.87-101

2020

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The derived demand for advertising expenses and implications on sustainability: a comparative study using deep learning and traditional machine learning methods

Annals of operations research, 2024-08, Vol.339 (1-2), p.131-161

2024

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Advertising expenditures across media on food and beverage products heavily advertised on youth-appealing television stations in Canada

Applied physiology, nutrition, and metabolism, 2023-01, Vol.48 (1), p.27-37

2023

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Cooperative advertising models in supply chain management: A review

European journal of operational research, 2014-04, Vol.234 (1), p.1-14

2014

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A Decade of Online Advertising Research: What We Learned and What We Need to Know

Journal of advertising, 2019-01, Vol.48 (1), p.1-13

Liu-Thompkins, Yuping

2019

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The interplay between sales and marketing expenditures: an econometric approach in the B2B market

The Journal of business & industrial marketing, 2024-05, Vol.39 (5), p.967-978

2024

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Influence of CEOs’ religious affiliations on firms’ advertising spending and shareholder value

European journal of marketing, 2021-05, Vol.55 (5), p.1440-1468

2021

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Targeting Advertising Spending and Price on the Hotelling Line

Marketing science (Providence, R.I.), 2023-11, Vol.42 (6), p.1057-1079

2023

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Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending

Journal of marketing, 2024-11, Vol.88 (6), p.140-161

2024

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Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa

Journal of the Academy of Marketing Science, 2020-09, Vol.48 (5), p.966-986

2020

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Frenemies: Corporate Advertising Under Common Ownership

Management science, 2022-06, Vol.68 (6), p.4645-4669

2022

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Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach

European journal of operational research, 2012-12, Vol.223 (2), p.473-482

2012

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Should Firms Spend More on Research and Development and Advertising During Recessions?

Journal of marketing, 2011-05, Vol.75 (3), p.49-65

2011

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A strategy for enhancing senior tourists' well-being perception: focusing on the experience economy

Journal of travel & tourism marketing, 2019-03, Vol.36 (3), p.314-329

2019

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(Gescheiterte) Abwehr der Rückforderung eines Miteigentumsanteils an einem vermieteten Grundstück aufgrund eines Schenkungswiderrufs

Finanz - Rundschau Ertragsteuerrecht, 2022-10, Vol.104 (20), p.935-938

2022

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Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance

Journal of the Academy of Marketing Science, 2010-12, Vol.38 (6), p.677-690

2010

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How Marketer Actions Influence Persuasion Knowledge: Meta-Analytic Evidence of a Nonlinear Relationship

Journal of public policy & marketing, 2022-04, Vol.41 (2), p.107-123

2022

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Cooperative advertising in a supply chain with retail competition

International journal of production research, 2015-01, Vol.53 (1), p.88-105

2015

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Effect of analysts’ earnings pressure on marketing spending and stock market performance

Journal of the Academy of Marketing Science, 2018-05, Vol.46 (3), p.431-452

2018

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Do R&D expenditures matter more than those of marketing to company performance? The moderating role of industry characteristics and investment density

Technology analysis & strategic management, 2016-02, Vol.28 (2), p.205-216

2016

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Dynamic relationships among R&D, advertising, inventory and firm performance

Journal of the Academy of Marketing Science, 2014-05, Vol.42 (3), p.277-290

2014

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Measuring Marketing Productivity: Current Knowledge and Future Directions

Journal of marketing, 2004-10, Vol.68 (4), p.76-89

2004

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Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns

Journal of marketing, 2019-05, Vol.83 (3), p.126-144

2019

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An analysis on the marketing budget of a newsvendor

Operational research, 2022-07, Vol.22 (3), p.2587-2603

Güler, Mehmet Güray

2022

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Information Technology and Firm Profitability: Mechanisms and Empirical Evidence

Corporate promotion and climate change: an analysis of key variables affecting advertising spending by major oil corporations, 1986–2015

The derived demand for advertising expenses and implications on sustainability: a comparative study using deep learning and traditional machine learning methods

Advertising expenditures across media on food and beverage products heavily advertised on youth-appealing television stations in Canada

Cooperative advertising models in supply chain management: A review

A Decade of Online Advertising Research: What We Learned and What We Need to Know

The interplay between sales and marketing expenditures: an econometric approach in the B2B market

Influence of CEOs’ religious affiliations on firms’ advertising spending and shareholder value

Targeting Advertising Spending and Price on the Hotelling Line

Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending

Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa

Frenemies: Corporate Advertising Under Common Ownership

Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach

Should Firms Spend More on Research and Development and Advertising During Recessions?

A strategy for enhancing senior tourists' well-being perception: focusing on the experience economy

(Gescheiterte) Abwehr der Rückforderung eines Miteigentumsanteils an einem vermieteten Grundstück aufgrund eines Schenkungswiderrufs

Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance

How Marketer Actions Influence Persuasion Knowledge: Meta-Analytic Evidence of a Nonlinear Relationship

Cooperative advertising in a supply chain with retail competition

Effect of analysts’ earnings pressure on marketing spending and stock market performance

Do R&D expenditures matter more than those of marketing to company performance? The moderating role of industry characteristics and investment density

Dynamic relationships among R&D, advertising, inventory and firm performance

Measuring Marketing Productivity: Current Knowledge and Future Directions

Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns

An analysis on the marketing budget of a newsvendor

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