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THE PLAN OF INTEGRATED MARKETING COMMUNICATION WITH EMPHASIS ON DESIGNING A STRATEGY FOR THE BRAND X

Modern Management Review (Online), 2024-06, Vol.29 (2), p.65-84

2024

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GREEN MARKETING COMMUNICATION STRATEGIES: AN INTEGRATIVE LITERATURE REVIEW

Analele Universităţii din Oradea. Ştiinţe economice, 2021-07, Vol.30 (30 (1)), p.388-396

Stoica, Mihai

2021

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Building strong brands in a modern marketing communications environment

Journal of marketing communications, 2009-07, Vol.15 (2-3), p.139-155

Keller, Kevin Lane

2009

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The Integration of Social Media in Integrated Marketing Communication: A Systematic Review and Theorical Framework

Academic Journal of Interdisciplinary Studies, 2023-11, Vol.12 (6), p.159

2023

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Testing of Standardized Advertising Slogans Within the Marketing Communication of Sustainable and Local Foods in Order to Reveal Consumer Preferences

Frontiers in sustainable food systems, 2021-07, Vol.5

2021

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Integrated marketing communication as a business management tool in the context of sustainable development

Open economics (Walter de Gruyter & Co.), 2018-10, Vol.1 (1), p.115-123

2018

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Repeat Research and Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms' Communication in Social Media

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2019, Vol.67 (2), p.485-492

Chlebovský, Vít

2019

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EFFECTS OF BORROWED WORDS AND DIFFERENT WORDINGS ON THE EFFICIENCY OF MARKETING COMMUNICATION MESSAGES - THEORETICAL BACKGROUND OF FUTURE RESEARCH

Analele Universităţii din Oradea. Ştiinţe economice, 2020-07, Vol.29 (1), p.405-415

SZÉKELY Beatrix

2020

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An Impact of Reverse Logistics Activities on Marketing Communication

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2017, Vol.65 (2), p.669-678

Milichovský, František

2017

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Analysing the use of integrated marketing communication at the View Boutique Hotel in Johannesburg, South Africa

African journal of hospitality, tourism and leisure, 2019-05, Vol.8 (3)

2019

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Teorijski aspekti korporativne komunikacije i njezinih sastavnica

Elektronički Zbornik Radova Veleučilišta u Šibeniku, 2021, Vol.15 (1-2), p.107-115

Luketa, Edi

2021

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RESEARCH ON THE PRACTICAL ASPECTS OF THE PROVIDING EFFICIENCY OF MARKETING COMMUNICATIONS’ BANK

Fìnansovo-kreditna dìâlʹnìstʹ: problemi teorìì̈ ta praktiki (Online), 2021-01, Vol.1 (32), p.13-22

2021

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The Effect of Digital Marketing Communication Tools in the Creation Brand Awareness By Housing Companies

Megaron (Istanbul, Turkey), 2015-07, Vol.10 (2), p.149-161

2015

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The Use of Digital Marketing Communication Media as a Tool to Achieve Brand Awareness of Kitchenindo Products

TIJAB (The International Journal of Applied Business), 2019-04, Vol.3 (1), p.59

2019

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MARKETING STRATEGIES AND PERFORMANCE OF SELECTED SMALL AND MEDIUM ENTERPRISES (SMEs) IN CENTRAL SENATORIAL DISTRICT OF CROSS RIVER STATE, NIGERIA

Journal of Bio-based Marketing, 2024-01, Vol.1 (1), p.37-45

2024

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Use of digital marketing tools in library activities

Bìblìotečnij vìsnik, 2024-03 (1), p.12-22

Samokhina, Zhanna

2024

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Strategi Komunikasi Pemasaran Terpadu Produk “Kopi Kenangan”

Sketsa Bisnis, 2024-07, Vol.11 (1), p.24-41

Heidy Jane Amanda Wattimena, Grace

2024

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How to be Insightful: Unlocking the Superpower that Drives Innovation

Knowles, Sam

1, 2020

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The importance of implementation of integrated marketing communication: Perception of current and future managers

Anali - Ekonomski fakultet u Subotici, 2018 (39), p.111-121

2018

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Omnichannel Communication Systems for Car Dealers

Bìznes ìnform (Multilingual ed.), 2019-05, Vol.5 (496), p.233-238

Hryhorieva, Y. А.

2019

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Pengaruh Pemasaran Langsung dan Promosi Penjualan Terhadap Keputusan Pembelian Produk Wardah Exclusive Matte Lip Cream Di Tokopedia

Expose (Cikarang, Bekasi, Indonesia), 2019-07, Vol.2 (1), p.27-48

Oktavania, Widita Putri

2019

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STUDI KOMPARATIF MENGENAI WORD OF MOUTH DAN MINAT BELI PADA PUSAT OLEH-OLEH PEMPEK CANDY DAN PEMPEK VICO PALEMBANG

Expose (Cikarang, Bekasi, Indonesia), 2019-07, Vol.2 (1), p.49-73

Fany Oktavia

2019

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Reception of the Marketing Communication Function in the Light of Enterprise Research

Marketing Instytucji Naukowych i Badawczych, 2022-12, Vol.46 (4), p.75-92

Wiktor, Jan W.

2022

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Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms' Communication in Social Media

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2015, Vol.63 (5), p.1653-1659

Chlebovský, Vít

2015

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STRATEGI BERTAHAN BISNIS KUE KERING DI MASA PANDEMI COVID-19 MELALUI PENDEKATAN KOMUNIKASI PEMASARAN TERPADU

Expose (Cikarang, Bekasi, Indonesia), 2021-11, Vol.4 (2), p.129-140

Audinovic, Vizcardine

2021

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THE PLAN OF INTEGRATED MARKETING COMMUNICATION WITH EMPHASIS ON DESIGNING A STRATEGY FOR THE BRAND X

GREEN MARKETING COMMUNICATION STRATEGIES: AN INTEGRATIVE LITERATURE REVIEW

Building strong brands in a modern marketing communications environment

The Integration of Social Media in Integrated Marketing Communication: A Systematic Review and Theorical Framework

Testing of Standardized Advertising Slogans Within the Marketing Communication of Sustainable and Local Foods in Order to Reveal Consumer Preferences

Integrated marketing communication as a business management tool in the context of sustainable development

Repeat Research and Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms' Communication in Social Media

EFFECTS OF BORROWED WORDS AND DIFFERENT WORDINGS ON THE EFFICIENCY OF MARKETING COMMUNICATION MESSAGES - THEORETICAL BACKGROUND OF FUTURE RESEARCH

An Impact of Reverse Logistics Activities on Marketing Communication

Analysing the use of integrated marketing communication at the View Boutique Hotel in Johannesburg, South Africa

Teorijski aspekti korporativne komunikacije i njezinih sastavnica

RESEARCH ON THE PRACTICAL ASPECTS OF THE PROVIDING EFFICIENCY OF MARKETING COMMUNICATIONS’ BANK

The Effect of Digital Marketing Communication Tools in the Creation Brand Awareness By Housing Companies

The Use of Digital Marketing Communication Media as a Tool to Achieve Brand Awareness of Kitchenindo Products

MARKETING STRATEGIES AND PERFORMANCE OF SELECTED SMALL AND MEDIUM ENTERPRISES (SMEs) IN CENTRAL SENATORIAL DISTRICT OF CROSS RIVER STATE, NIGERIA

Use of digital marketing tools in library activities

Strategi Komunikasi Pemasaran Terpadu Produk “Kopi Kenangan”

How to be Insightful: Unlocking the Superpower that Drives Innovation

The importance of implementation of integrated marketing communication: Perception of current and future managers

Omnichannel Communication Systems for Car Dealers

Pengaruh Pemasaran Langsung dan Promosi Penjualan Terhadap Keputusan Pembelian Produk Wardah Exclusive Matte Lip Cream Di Tokopedia

STUDI KOMPARATIF MENGENAI WORD OF MOUTH DAN MINAT BELI PADA PUSAT OLEH-OLEH PEMPEK CANDY DAN PEMPEK VICO PALEMBANG

Reception of the Marketing Communication Function in the Light of Enterprise Research

Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms' Communication in Social Media

STRATEGI BERTAHAN BISNIS KUE KERING DI MASA PANDEMI COVID-19 MELALUI PENDEKATAN KOMUNIKASI PEMASARAN TERPADU

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