UB Paderborn / Katalog / Suche / in CDI

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1991

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2007

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1994

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1993

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2012

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2007

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2006

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1st ed. 2020., 2019

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Strategic new product media planning under emergent channel substitution and synergy

"Hey! I'm Talkin' to You"

The best brands harness the wisdom of crowds; London

Swartz forms company: Byline Marketing Services. (former director of marketing for Information Access Company's corporate division, Eric Swartz)

Lessons learned

Lessons learned

Integration: Peace has broken out

Integration once again rears its not-so-ugly head

The driving force behind Morley

Guru

Integration: Teamwork, not team colours

Integration: Searching for integration

Free-mail. (Juno Online offers free electronic mail access in exchange for personal information that is distributed to advertisers)

OPINION: Are we letting ourselves be poorly served by rich media?

Why print is a winner: offer services that let your firm get involved with clients at a higher level in their organization

Media: Russell Davies

Digitalisation in Mobility Service Industry: A Survey-Based Expert Analysis

DESIGN BUSINESS: Use some strong language

Media: Media has come a long way in six decades. But a revolution is imminent

NEWS ANALYSIS: Word power

Services Marketing Issues in Emerging Economies

Hire Your Own Temp Managers

Free-mail. (Juno Online offers free electronic mail access in exchange for personal information that is distributed to advertisers)

Marketing Luxury Services: Concepts, Strategy, and Practice

Information and Communication Technologies in Tourism 2020: Proceedings of the International Conference in Surrey, United Kingdom, January 08-10 2020

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