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Building strong brands in a modern marketing communications environment

Journal of marketing communications, 2009-07, Vol.15 (2-3), p.139-155

Keller, Kevin Lane

2009

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Integrating online communities within business-to-business marketing communications: an exploratory study

Journal of marketing communications, 2018-07, Vol.24 (5), p.450-468

2018

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Social Media Engagement of Berlin and Prague Museums

The Journal of arts management, law, and society, 2016-03, Vol.46 (2), p.73-87

2016

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Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches

Journal of marketing communications, 2023-02, Vol.ahead-of-print (ahead-of-print), p.1-24

2023

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Contemporary Marketing Communications Framework for Football Clubs

Journal of promotion management, 2012-07, Vol.18 (3), p.278-305

2012

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Sponsorship leveraged packaging: An exploratory study in FMCG

Journal of marketing communications, 2011-04, Vol.17 (2), p.87-105

2011

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Anthropomorphism in advertising: the effect of media on audience attitude

Journal of marketing communications, 2021-11, Vol.27 (8), p.799-815

2021

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The power of "Likes": the effects of "Liked By" and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine

Journal of marketing communications, 2023-07, Vol.ahead-of-print (ahead-of-print), p.1-17

2023

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A Qualitative Study on Local Individual- or Family-Owned Casual Chinese Restaurants Marketing Communication Strategies

Journal of international food & agribusiness marketing, 2021-05, Vol.33 (3), p.243-264

2021

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Rethinking marketing communication: From integrated marketing communication to relationship communication

Journal of marketing communications, 2009-07, Vol.15 (2-3), p.179-195

2009

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Advertising self-regulation (ASR) in Spain. An analysis of complaints and resolutions

Journal of marketing communications, 2019-07, Vol.25 (5), p.553-569

2019

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Strategic IMC: From abstract concept to marketing management tool

Journal of marketing communications, 2015-09, Vol.21 (5), p.317-339

2015

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Content analysis of the empirical research on IMC from 2000 to 2015

Journal of marketing communications, 2018-10, Vol.24 (7), p.647-685

Šerić, Maja

2018

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Transitioning marketing communication into the twenty-first century

Journal of marketing communications, 1998-01, Vol.4 (1), p.9-26

1998

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Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective

Journal of marketing communications, 2020-04, Vol.26 (3), p.229-242

Anabila, Peter

2020

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Partner or supplier: An examination of client/agency relationships in an IMC context

Journal of marketing communications, 2019-01, Vol.25 (1), p.28-40

2019

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(The lack of) fluency and perceptions of decision making

Journal of marketing communications, 2021-08, Vol.27 (6), p.670-684

2021

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Brand resurrection in an emerging economy

Journal of marketing communications, 2019-10, Vol.25 (7), p.783-798

2019

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Determinants of the corporate identity construct: a review of the literature

Journal of marketing communications, 2003-12, Vol.9 (4), p.195-220

Melewar, T.C.

2003

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Promotion mix management: A consumer focused Islamic perspective

Journal of marketing communications, 2016-03, Vol.22 (2), p.215-231

Yousaf, Salman

2016

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Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance

Journal of promotion management, 2019-04, Vol.25 (3), p.337-353

2019

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Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits

Journal of marketing communications, 2014-07, Vol.20 (4), p.231-250

2014

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Beyond Branding: Van Riel and Fombrun's Corporate Communication Theory in the Human Services Sector

Qualitative research reports in communication, 2016-01, Vol.17 (1), p.27-35

Maier, Craig T.

2016

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Drifting between Counting Atoms and Telling Stories: Quantitative and Qualitative Ambient OOH Media Planning Guidelines for Emerging Economies

Journal of global marketing, 2019-01, Vol.32 (1), p.49-63

Roux, Thérèse

2019

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Do low involved brands have better consumer perception due to product placement in emerging markets?

Journal of marketing communications, 2018-05, Vol.24 (4), p.360-374

Srivastava, R. K.

2018

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Building strong brands in a modern marketing communications environment

Integrating online communities within business-to-business marketing communications: an exploratory study

Social Media Engagement of Berlin and Prague Museums

Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches

Contemporary Marketing Communications Framework for Football Clubs

Sponsorship leveraged packaging: An exploratory study in FMCG

Anthropomorphism in advertising: the effect of media on audience attitude

The power of "Likes": the effects of "Liked By" and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine

A Qualitative Study on Local Individual- or Family-Owned Casual Chinese Restaurants Marketing Communication Strategies

Rethinking marketing communication: From integrated marketing communication to relationship communication

Advertising self-regulation (ASR) in Spain. An analysis of complaints and resolutions

Strategic IMC: From abstract concept to marketing management tool

Content analysis of the empirical research on IMC from 2000 to 2015

Transitioning marketing communication into the twenty-first century

Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective

Partner or supplier: An examination of client/agency relationships in an IMC context

(The lack of) fluency and perceptions of decision making

Brand resurrection in an emerging economy

Determinants of the corporate identity construct: a review of the literature

Promotion mix management: A consumer focused Islamic perspective

Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance

Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits

Beyond Branding: Van Riel and Fombrun's Corporate Communication Theory in the Human Services Sector

Drifting between Counting Atoms and Telling Stories: Quantitative and Qualitative Ambient OOH Media Planning Guidelines for Emerging Economies

Do low involved brands have better consumer perception due to product placement in emerging markets?

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