UB Paderborn / Katalog / Suche / in CDI

1 – 25 von 575

Sortiert nach

Building strong brands in a modern marketing communications environment

Journal of marketing communications, 2009-07, Vol.15 (2-3), p.139-155

Keller, Kevin Lane

2009

Volltextzugriff (PDF)

Integrating online communities within business-to-business marketing communications: an exploratory study

Journal of marketing communications, 2018-07, Vol.24 (5), p.450-468

2018

Volltextzugriff (PDF)

Social Media Engagement of Berlin and Prague Museums

The Journal of arts management, law, and society, 2016-03, Vol.46 (2), p.73-87

2016

Volltextzugriff (PDF)

Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches

Journal of marketing communications, 2023-02, Vol.ahead-of-print (ahead-of-print), p.1-24

2023

Volltextzugriff (PDF)

Contemporary Marketing Communications Framework for Football Clubs

Journal of promotion management, 2012-07, Vol.18 (3), p.278-305

2012

Volltextzugriff (PDF)

Sponsorship leveraged packaging: An exploratory study in FMCG

Journal of marketing communications, 2011-04, Vol.17 (2), p.87-105

2011

Volltextzugriff (PDF)

Anthropomorphism in advertising: the effect of media on audience attitude

Journal of marketing communications, 2021-11, Vol.27 (8), p.799-815

2021

Volltextzugriff (PDF)

The power of "Likes": the effects of "Liked By" and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine

Journal of marketing communications, 2023-07, Vol.ahead-of-print (ahead-of-print), p.1-17

2023

Volltextzugriff (PDF)

A Qualitative Study on Local Individual- or Family-Owned Casual Chinese Restaurants Marketing Communication Strategies

Journal of international food & agribusiness marketing, 2021-05, Vol.33 (3), p.243-264

2021

Volltextzugriff (PDF)

Rethinking marketing communication: From integrated marketing communication to relationship communication

Journal of marketing communications, 2009-07, Vol.15 (2-3), p.179-195

2009

Volltextzugriff (PDF)

Advertising self-regulation (ASR) in Spain. An analysis of complaints and resolutions

Journal of marketing communications, 2019-07, Vol.25 (5), p.553-569

2019

Volltextzugriff (PDF)

Strategic IMC: From abstract concept to marketing management tool

Journal of marketing communications, 2015-09, Vol.21 (5), p.317-339

2015

Volltextzugriff (PDF)

Content analysis of the empirical research on IMC from 2000 to 2015

Journal of marketing communications, 2018-10, Vol.24 (7), p.647-685

Šerić, Maja

2018

Volltextzugriff (PDF)

Transitioning marketing communication into the twenty-first century

Journal of marketing communications, 1998-01, Vol.4 (1), p.9-26

1998

Volltextzugriff (PDF)

Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective

Journal of marketing communications, 2020-04, Vol.26 (3), p.229-242

Anabila, Peter

2020

Volltextzugriff (PDF)

Partner or supplier: An examination of client/agency relationships in an IMC context

Journal of marketing communications, 2019-01, Vol.25 (1), p.28-40

2019

Volltextzugriff (PDF)

(The lack of) fluency and perceptions of decision making

Journal of marketing communications, 2021-08, Vol.27 (6), p.670-684

2021

Volltextzugriff (PDF)

Brand resurrection in an emerging economy

Journal of marketing communications, 2019-10, Vol.25 (7), p.783-798

2019

Volltextzugriff (PDF)

Change, continuity and progress: the concept of integrated marketing communications and marketing communications practice

Journal of strategic marketing, 2003-12, Vol.11 (4), p.217-234

Cornelissen, Joep P.

2003

Volltextzugriff (PDF)

Determinants of the corporate identity construct: a review of the literature

Journal of marketing communications, 2003-12, Vol.9 (4), p.195-220

Melewar, T.C.

2003

Volltextzugriff (PDF)

Promotion mix management: A consumer focused Islamic perspective

Journal of marketing communications, 2016-03, Vol.22 (2), p.215-231

Yousaf, Salman

2016

Volltextzugriff (PDF)

Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance

Journal of promotion management, 2019-04, Vol.25 (3), p.337-353

2019

Volltextzugriff (PDF)

Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits

Journal of marketing communications, 2014-07, Vol.20 (4), p.231-250

2014

Volltextzugriff (PDF)

Beyond Branding: Van Riel and Fombrun's Corporate Communication Theory in the Human Services Sector

Qualitative research reports in communication, 2016-01, Vol.17 (1), p.27-35

Maier, Craig T.

2016

Volltextzugriff (PDF)

Drifting between Counting Atoms and Telling Stories: Quantitative and Qualitative Ambient OOH Media Planning Guidelines for Emerging Economies

Journal of global marketing, 2019-01, Vol.32 (1), p.49-63

Roux, Thérèse

2019

Volltextzugriff (PDF)

1 – 25 von 575

Suche als RSS-Feed

Aktive Filter

KollektionDe Gruyter eBooks

KollektionEZB Electronic Journals Library

Zeitschrift / SeriePlace Branding And Public Diplomacy

PublikationsformTagungsberichte

ThemaCommunication

ThemaConsumers

ThemaMass Media

ThemaSocial Sciences

KollektionTaylor & Francis Journals Auto-Holdings Collection

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(545)
Mit Volltextzugriff
(570)

Publikationsform

Artikel
(568)
Reviews
(7)

Sprache

Erscheinungsjahr

n.n

Thema

Marketing
(396)
Exact Sciences And Technology
(135)
Sciences And Techniques Of General Use
(130)
Information And Communication Sciences
(129)
Information Science. Documentation
(129)
Science & Technology
(105)
Studies
(94)
Technology
(88)
Internet
(64)
Libraries
(64)
Information Service Management
(56)
Academic Libraries
(52)
Advertising
(50)
Humans
(50)
Library And Information Science. General Aspects
(49)
Library And Documentation Centre Management
(48)
Information Science & Library Science
(45)
Health Administration
(42)
Integrated Marketing Communications
(36)
Higher Education
(35)

15 weitere anzeigen...

Weniger anzeigen...

Zeitschrift / Serie

5 weitere anzeigen...

Weniger anzeigen...

Menü

Weitere Dienste

Einstellungen

Building strong brands in a modern marketing communications environment

Integrating online communities within business-to-business marketing communications: an exploratory study

Social Media Engagement of Berlin and Prague Museums

Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches

Contemporary Marketing Communications Framework for Football Clubs

Sponsorship leveraged packaging: An exploratory study in FMCG

Anthropomorphism in advertising: the effect of media on audience attitude

The power of "Likes": the effects of "Liked By" and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine

A Qualitative Study on Local Individual- or Family-Owned Casual Chinese Restaurants Marketing Communication Strategies

Rethinking marketing communication: From integrated marketing communication to relationship communication

Advertising self-regulation (ASR) in Spain. An analysis of complaints and resolutions

Strategic IMC: From abstract concept to marketing management tool

Content analysis of the empirical research on IMC from 2000 to 2015

Transitioning marketing communication into the twenty-first century

Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective

Partner or supplier: An examination of client/agency relationships in an IMC context

(The lack of) fluency and perceptions of decision making

Brand resurrection in an emerging economy

Change, continuity and progress: the concept of integrated marketing communications and marketing communications practice

Determinants of the corporate identity construct: a review of the literature

Promotion mix management: A consumer focused Islamic perspective

Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance

Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits

Beyond Branding: Van Riel and Fombrun's Corporate Communication Theory in the Human Services Sector

Drifting between Counting Atoms and Telling Stories: Quantitative and Qualitative Ambient OOH Media Planning Guidelines for Emerging Economies

Aktive Filter

Suchergebnisse filtern