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How perceived communication source and food value stimulate purchase intention of organic food: An examination of the stimulus-organism-response (SOR) model

Journal of cleaner production, 2021-08, Vol.312, p.127807, Article 127807

2021

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Creativity in marketing communication to overcome barriers to organic produce purchases: The case of a developing nation

Journal of cleaner production, 2020-01, Vol.242, p.118415, Article 118415

2020

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Consumers’ willingness to pay for upcycled foods

Food quality and preference, 2020-12, Vol.86, p.104035, Article 104035

2020

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Crowdsourcing 101: A Few Basics to Make You the Leader of the Pack

Health promotion practice, 2013-03, Vol.14 (2), p.163-167

2013

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Finding disseminators via electronic word of mouth message for effective marketing communications

Decision Support Systems, 2014-11, Vol.67, p.21-29

2014

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Evaluating social media’s communication effectiveness on travel product promotion: Facebook for college students in Hong Kong

Information discovery and delivery, 2023-01, Vol.51 (1), p.66-73

2023

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Online Promotional Communication Attributes and Company Competitiveness of a Malaysian Fast Fashion Clothing Company

International Journal of Technology, 2022-11, Vol.13 (6), p.1344

2022

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Branding of wood-plastic composites under generic name “Biobased-Plastic” or specifically as “Wood-Plastic Composite”? A consumer study under compolytics approach

Journal of cleaner production, 2024-09, Vol.470, p.143276, Article 143276

Friedrich, Daniel

2024

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Social Media Data and Users' Preferences: A Statistical Analysis to Support Marketing Communication

Big data research, 2021-05, Vol.24, p.100189, Article 100189

2021

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An exploratory study on the sociocultural consequences of food consumption patterns among African American girls

Appetite, 2021-11, Vol.166, p.105429-105429, Article 105429

2021

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Strategic new product media planning under emergent channel substitution and synergy

Production and operations management, 2022-05, Vol.31 (5), p.2143-2166

2022

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Creative Tools for Interaction of Brands with Consumers on the Digital Technologies Basis

Digital Science, p.40-47

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Why Amazon uses both the New York Times Best Seller List and customer reviews: An empirical study of multiplier effects on product sales from multiple earned media

Decision Support Systems, 2014-11, Vol.67, p.1-8

2014

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Attracting Future Students’ Attention by an UX-Optimized Website

HCI in Business, Government and Organizations, p.311-324

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The City as a Product of Digital Communication Design

Design, User Experience, and Usability: Design Thinking and Practice in Contemporary and Emerging Technologies, p.57-68

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Capturing customer judgments of product category

Information sciences, 2014-07, Vol.273, p.182-195

2014

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Use of Social Media in Health Promotion: Purposes, Key Performance Indicators, and Evaluation Metrics

Health promotion practice, 2012-03, Vol.13 (2), p.159-164

2012

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Evaluating Social Media's Capacity to Develop Engaged Audiences in Health Promotion Settings: Use of Twitter Metrics as a Case Study

Health promotion practice, 2013-03, Vol.14 (2), p.157-162

2013

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Evaluating The Swedish Approach to Motivating Improved Work Safety Conditions on Farms: Insights from Fear Appeals and the Extended Parallel Processing Model

Journal of agromedicine, 2018-01, Vol.23 (4), p.355-373

2018

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Marketing Dynamic Simulation Modelling in High Tech Laboratories

Key engineering materials, 2012, Vol.495, p.23-27

2012

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Customer-Based Brand Equity Model for the Shariah -Compliant Tourism: A Conceptual Model from the Muslim Tourists’ Perspective

Advanced science letters, 2017-09, Vol.23 (9), p.8541-8546

2017

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Marketing communications for over-the-counter drugs and non-pharmaceutical products: the professionals' perspective

International journal of healthcare management, 2020-12, Vol.13 (S1), p.33-40

Memisoglu, Merve

2020

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Selection of the optimum promotion mix by integrating a fuzzy linguistic decision model with genetic algorithms

Information sciences, 2009-01, Vol.179 (1), p.41-52

2009

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Evaluating hotel websites as a marketing communication channel: A dialogic perspective

Information development, 2016-06, Vol.32 (3), p.718-727

Ibrahim, Masud

2016

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Information technology directors’ efforts on innovation, integrated marketing communications and brand equity

The Bottom line (New York, N.Y.), 2017-11, Vol.30 (4), p.297-309

2017

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How perceived communication source and food value stimulate purchase intention of organic food: An examination of the stimulus-organism-response (SOR) model

Creativity in marketing communication to overcome barriers to organic produce purchases: The case of a developing nation

Consumers’ willingness to pay for upcycled foods

Crowdsourcing 101: A Few Basics to Make You the Leader of the Pack

Finding disseminators via electronic word of mouth message for effective marketing communications

Evaluating social media’s communication effectiveness on travel product promotion: Facebook for college students in Hong Kong

Online Promotional Communication Attributes and Company Competitiveness of a Malaysian Fast Fashion Clothing Company

Branding of wood-plastic composites under generic name “Biobased-Plastic” or specifically as “Wood-Plastic Composite”? A consumer study under compolytics approach

Social Media Data and Users' Preferences: A Statistical Analysis to Support Marketing Communication

An exploratory study on the sociocultural consequences of food consumption patterns among African American girls

Strategic new product media planning under emergent channel substitution and synergy

Creative Tools for Interaction of Brands with Consumers on the Digital Technologies Basis

Why Amazon uses both the New York Times Best Seller List and customer reviews: An empirical study of multiplier effects on product sales from multiple earned media

Attracting Future Students’ Attention by an UX-Optimized Website

The City as a Product of Digital Communication Design

Capturing customer judgments of product category

Use of Social Media in Health Promotion: Purposes, Key Performance Indicators, and Evaluation Metrics

Evaluating Social Media's Capacity to Develop Engaged Audiences in Health Promotion Settings: Use of Twitter Metrics as a Case Study

Evaluating The Swedish Approach to Motivating Improved Work Safety Conditions on Farms: Insights from Fear Appeals and the Extended Parallel Processing Model

Marketing Dynamic Simulation Modelling in High Tech Laboratories

Customer-Based Brand Equity Model for the Shariah -Compliant Tourism: A Conceptual Model from the Muslim Tourists’ Perspective

Marketing communications for over-the-counter drugs and non-pharmaceutical products: the professionals' perspective

Selection of the optimum promotion mix by integrating a fuzzy linguistic decision model with genetic algorithms

Evaluating hotel websites as a marketing communication channel: A dialogic perspective

Information technology directors’ efforts on innovation, integrated marketing communications and brand equity

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