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Integrating online communities within business-to-business marketing communications: an exploratory study

Journal of marketing communications, 2018-07, Vol.24 (5), p.450-468

2018

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Answers for Ethical Marketers: A Guide to Good Practice in Business Communication

Breakenridge, Deirdre K.

1st, 2021

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Ultimate Guide to Business Writing: All the Secrets of Creating and Managing Business Documents

Maynard-Smith, Julian

1, 2021

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Information technology directors’ efforts on innovation, integrated marketing communications and brand equity

The Bottom line (New York, N.Y.), 2017-11, Vol.30 (4), p.297-309

2017

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Examining the effect of using multiple media tools on the marketing performance of organizations in a trade campaign environment

Journal of marketing communications, 2013-07, Vol.19 (3), p.215-227

2013

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Web site characteristics and business performance: some evidence from international business-to-business organizations

Marketing intelligence & planning, 2003-04, Vol.21 (2), p.105-114

2003

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Maximising the effectiveness of Web-based marketing communications

Marketing intelligence & planning, 1998-02, Vol.16 (1), p.31-37

Hoey, Clive

1998

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Corporate trails: Relationship building and the BBC

Journal of communication management (London, England), 2002-04, Vol.6 (2), p.188-193

Meech, Peter

2002

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Steady Pace Wins The Race

The Shooting Industry, 2019-07, Vol.64 (7), p.22-23

Kakkuri, Mark

2019

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Creative marketing communications

Agri marketing, 2016-05, Vol.54 (4), p.45

2016

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Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation

International journal of information management, 2017-06, Vol.37 (3), p.229-240

2017

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Interactive or reactive? Marketing with Twitter

The Journal of consumer marketing, 2011-11, Vol.28 (7), p.491-499

2011

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Comunicación interna y gestión de bienestar y felicidad en la empresa española

El profesional de la informacion, 2020, Vol.29 (3), p.e290324

2020

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Analisis del ranking Great Place to Work y de los premios del Observatorio de Comunicacion Interna: practicas de comunicacion interna en empresas espanolas

El profesional de la informacion, 2019, Vol.28 (5)

2019

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How platforms are transforming customer information management

The Bottom line (New York, N.Y.), 2017-11, Vol.30 (3), p.216-235

2017

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Antecedents and consequences of corporate communication management (CCM): An agenda for future research

The Bottom line (New York, N.Y.), 2018-01, Vol.31 (1), p.56-75

2018

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Managing brand identity strategy: how professional football wins the game

The Journal of business strategy, 2017-11, Vol.38 (6), p.31-37

2017

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The current perception of personnel marketing

Scientific Papers of the University of Pardubice. Series D, Faculty of Economics and Administration, 2019-01 (45), p.161

2019

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HOW TRANSFORMATIONAL LEADERSHIP CONTRIBUTES TO PERCEIVED SERVICE QUALITY BY CUSTOMERS VIA THE MEDIATING EFFECT OF ORGANIZATIONAL INNOVATION WITHIN TAIWAN TELECOMMUNCATION COMPANIES

International journal of organizational innovation, 2022-10, Vol.15 (2), p.190-211

Yang, Ling-Hui

2022

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Exploring the marketing strategy for the promotion of a new mobile game: love and producer on sina weibo

Social network analysis and mining, 2021-12, Vol.11 (1), p.117, Article 117

2021

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Leveraging social network sites for new product launch

Industrial management + data systems, 2017-12, Vol.117 (10), p.2400-2416

2017

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THE FACTORS WHICH INFLUENCE THE RELATIONSHIP BETWEEN A NETWORK’S SYNERGIZING CAPABILITY AND THE INCREASE IN A SALESPERSON’S PERFORMANCE

Journal of Indonesian economy and business, 2019-05, Vol.34 (2), p.129-147

2019

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CSR communication in social media: The effectiveness of influencers’ and companies’ posts

Prosperitas, 2022, Vol.9 (3), p.1-16

Szalczgruber, Fanni

2022

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Enacting engagement online: framing social media use for the museum

Information technology & people (West Linn, Or.), 2011-01, Vol.24 (1), p.64-77

2011

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The vision thing: Putting together a strategy for visual communication

Strategic Direction, 2018-04, Vol.34 (4), p.22-24

2018

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Integrating online communities within business-to-business marketing communications: an exploratory study

Answers for Ethical Marketers: A Guide to Good Practice in Business Communication

Ultimate Guide to Business Writing: All the Secrets of Creating and Managing Business Documents

Information technology directors’ efforts on innovation, integrated marketing communications and brand equity

Examining the effect of using multiple media tools on the marketing performance of organizations in a trade campaign environment

Web site characteristics and business performance: some evidence from international business-to-business organizations

Maximising the effectiveness of Web-based marketing communications

Corporate trails: Relationship building and the BBC

Steady Pace Wins The Race

Creative marketing communications

Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation

Interactive or reactive? Marketing with Twitter

Comunicación interna y gestión de bienestar y felicidad en la empresa española

Analisis del ranking Great Place to Work y de los premios del Observatorio de Comunicacion Interna: practicas de comunicacion interna en empresas espanolas

How platforms are transforming customer information management

Antecedents and consequences of corporate communication management (CCM): An agenda for future research

Managing brand identity strategy: how professional football wins the game

The current perception of personnel marketing

HOW TRANSFORMATIONAL LEADERSHIP CONTRIBUTES TO PERCEIVED SERVICE QUALITY BY CUSTOMERS VIA THE MEDIATING EFFECT OF ORGANIZATIONAL INNOVATION WITHIN TAIWAN TELECOMMUNCATION COMPANIES

Exploring the marketing strategy for the promotion of a new mobile game: love and producer on sina weibo

Leveraging social network sites for new product launch

THE FACTORS WHICH INFLUENCE THE RELATIONSHIP BETWEEN A NETWORK’S SYNERGIZING CAPABILITY AND THE INCREASE IN A SALESPERSON’S PERFORMANCE

CSR communication in social media: The effectiveness of influencers’ and companies’ posts

Enacting engagement online: framing social media use for the museum

The vision thing: Putting together a strategy for visual communication

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