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Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies

Journal of business research, 2011-12, Vol.64 (12), p.1281-1287

2011

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A signaling theory approach to relationship recovery

European journal of marketing, 2020-09, Vol.54 (9), p.2139-2170

2020

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How Gay–Straight Alliance Groups Mitigate the Relationship Between Gay-Bias Victimization and Adolescent Suicide Attempts

Journal of the American Academy of Child and Adolescent Psychiatry, 2014-12, Vol.53 (12), p.1271-1278.e1

2014

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I need my smartphone: A hierarchical model of personality and cell-phone addiction

Personality and individual differences, 2015-06, Vol.79, p.13-19

2015

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Survey-software implicit association tests: A methodological and empirical analysis

Behavior research methods, 2019-10, Vol.51 (5), p.2194-2208

2019

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A commentary on reporting effect size and confidence intervals: Response to Palmer and Strelan (2014)

Journal of business research, 2015-05, Vol.68 (5), p.1082-1085

2015

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Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets

Journal of business research, 2019-05, Vol.98, p.126-141

2019

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Developing and validating measures of facets of customer-based brand equity

Journal of business research, 2004-02, Vol.57 (2), p.209-224

2004

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Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action

Journal of business research, 2019-07, Vol.100, p.339-353

2019

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Family conflict and adolescent compulsive buying behavior

Young consumers, 2019-08, Vol.20 (3), p.208-218

2019

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Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

Journal of business research, 2013-08, Vol.66 (8), p.1186-1194

2013

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Effects of Narcissism and Religiosity on Church Ministers with Respect to Ethical Judgment, Confidence, and Forgiveness

Journal of psychology and theology, 2016-03, Vol.44 (1), p.42-54

2016

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Consumer mobility and well-being among changing places and shifting ethnicities

Marketing theory, 2015-06, Vol.15 (2), p.271-278

2015

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Salesforce automation systems: an exploratory examination of organizational factors associated with effective implementation and salesforce productivity

Journal of business research, 2002-05, Vol.55 (5), p.401-415

2002

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Dollar Smart and Penny Foolish? How Culture Affects Price Cognition: An Abstract

Marketing at the Confluence Between Entertainment and Analytics, 2017, p.199-199

2017

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Special Session Gazing into the Shadows: Contemplating the Research Agenda for the Dark Side of Brands and Branding

Marketing at the Confluence Between Entertainment and Analytics, 2017, p.735-744

2017

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Special issue: measurement validation in market research

Journal of business research, 2004-02, Vol.57 (2), p.95-224

2004

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Special Session: Examining the Effects of Multicultural Integrated Advertising Message Framing on Perceived Benefits of Multiculturalism: An Abstract

Enlightened Marketing in Challenging Times, 2020, p.297-298

2020

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Special Session: Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Insights: An Abstract

Finding New Ways to Engage and Satisfy Global Customers, 2019, p.681-682

2019

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An Assessment of Low Price Guarantee Signals: A Process Model of Consumer Evaluations

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference, 2015, p.351-351

2015

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The effect of negative events and firm responses on brand associations, organizational associations, and brand evaluations

Pullig, Chris Patrick

2000

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Observations on some key psychometric properties of paper-and-pencil measures

Advances in business marketing and purchasing, 2002, Vol.11, p.115-138

2002

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Critical Success Factors from an Organizational Life Cycle Perspective: Perceptions of Small Business Owners from Different Business Environments

Journal of business & entrepreneurship, 1997-03, Vol.9 (1), p.47

1997

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From Single Batch to Mass Production–Automated Platform Design Concept for a Phase II Clinical Trial Tissue Engineered Cartilage Product

Frontiers in medicine, 2021-08, Vol.8, p.712917-712917

2021

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Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies

A signaling theory approach to relationship recovery

How Gay–Straight Alliance Groups Mitigate the Relationship Between Gay-Bias Victimization and Adolescent Suicide Attempts

I need my smartphone: A hierarchical model of personality and cell-phone addiction

Survey-software implicit association tests: A methodological and empirical analysis

A commentary on reporting effect size and confidence intervals: Response to Palmer and Strelan (2014)

Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets

Developing and validating measures of facets of customer-based brand equity

Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action

Family conflict and adolescent compulsive buying behavior

Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

Effects of Narcissism and Religiosity on Church Ministers with Respect to Ethical Judgment, Confidence, and Forgiveness

Consumer mobility and well-being among changing places and shifting ethnicities

Salesforce automation systems: an exploratory examination of organizational factors associated with effective implementation and salesforce productivity

Dollar Smart and Penny Foolish? How Culture Affects Price Cognition: An Abstract

Special Session Gazing into the Shadows: Contemplating the Research Agenda for the Dark Side of Brands and Branding

Special issue: measurement validation in market research

Special Session: Examining the Effects of Multicultural Integrated Advertising Message Framing on Perceived Benefits of Multiculturalism: An Abstract

Special Session: Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Insights: An Abstract

An Assessment of Low Price Guarantee Signals: A Process Model of Consumer Evaluations

The effect of negative events and firm responses on brand associations, organizational associations, and brand evaluations

Observations on some key psychometric properties of paper-and-pencil measures

Critical Success Factors from an Organizational Life Cycle Perspective: Perceptions of Small Business Owners from Different Business Environments

From Single Batch to Mass Production–Automated Platform Design Concept for a Phase II Clinical Trial Tissue Engineered Cartilage Product

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